Remodelers Advantage

Ep.111: Using Mindful Meditation to Deal with Clients and Employees with Peter Feinmann

We have covered the dangers of stress and anxiety for you and your business a few times; most recently on Episode 108, where we touch on ways to battle and reduce it, including mindful meditation.

To explore this topic further, Victoria and Mark welcome Peter Feinmann, President of Feinmann, Inc, a design build company in Lexington, MA, just outside of Boston.

From the company’s beginnings in Peter’s home in 1987, Feinmann has grown into a multi-million dollar, award-winning firm, with a staff of 20+. Peter is a nationally recognized writer and sought-after speaker in the design/build industry and is the recipient of numerous local and national awards, including the NARI Contractor of the Year Award and Remodeling Magazine’s Remodeler of the Year.

In this episode, Peter talks about how to use mindful meditation to help manage anxiety and reactivity when dealing with clients and employees. Peter has been able to use meditation in order to be more effective by facilitating great attention and focus.

Victoria, Mark and Peter cover:

  • How to get started with meditation practice
  • How meditation has impacted Peter’s leadership at his company
  • Has meditation has aided Peter and his company during the current COVID-19 crisis
  • Information about the Mindfulness Meditation Teacher Training Program

During this episode, Peter mentions his Introduction to Mindfulness program; Click here for more information (PDF) about that program.

How Stressed Are You?
The FREE Stress Quotient® Survey is available until 6/30/20

As discussed in episode 108, here is a link to a powerful stress assessment tool that will help you measure where your stress levels are.

Click here for more information and the Survey >>

Ep.110: Making powerful emotional connections using empathy-based marketing with Tanya Bamford

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection.

Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels can allow remodelers to present themselves as conduits for creating retreats from stress at home – filling their pipelines with homeowners who are hungry for a reprieve.

Tanya Bamford is the Managing Director of R/A Marketing–a full-service agency providing creative, yet straight forward marketing solutions for remodeling companies across the United States.

This episode will cover:

  • What empathy marketing is.
  • Practical ways to incorporate empathy into your marketing messages.
  • How this is this different than leveraging “pain points.”
  • The challenge of making an emotional connection with a strangers and how empathy marketing bridges that gap.
  • How remodeling companies can begin to incorporate empathy into their marketing.

We Would Love to Hear From You...

If you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

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Ep.109: How Getting Off Email Can Dramatically Improve Your Internal Communication

Email is the default communication tool in business, there’s no denying that. But there is good reason to expand beyond email for your internal team communication.

Victoria and Mark welcome Jason Langkammerer to the show, as they discuss how taking that step can enhance your teamwork, reduce the “noise” of email, and strengthen your company culture.

Jason Langkammerer is a licensed architect, general contractor and founder of AT6 Design Build  in San Francisco, CA.

In this episode you’ll learn:

  • The challenges email poses for internal communication
  • Other options for communicating
  • How to transition your team to a new method
  • How these platforms differ from email
  • How it can improve your communication

Ep.108: How to Cope with Stress

How stressed are you? Pandemics, demonstrations, economy, health… It’s not uncommon to feel stressed during these uncertain times.

According to a study by the University of Cincinnati, many people feel anxiety around the Covid-19 virus, but even more are concerned about the financial impact that the pandemic has had or may have on them and their families.

Anxiety and stress, whether for this reason or another, can affect your physical and mental health in ways you might not have considered.

In this episode Victoria and Mark explore this serious and underlying threat to your business and personal health. Topics covered include:

  • Symptoms of stress and discovering triggers that set you off
  • Techniques you can use to relieve stress and anxiety
  • The power of mediation and other ways to release
  • Smartphone Apps and other tools available
  • Changing your mindset and overall outlook
  • Reaching out to health professionals
  • And more…

Uncover the Hidden Productivity Killer Using the FREE Stress Quotient® Survey

As discussed in this episode, here is a link to a powerful stress assessment tool that will help you measure where your stress levels are.
Click here for more information and the Survey >>

Ep.107: How to Know When to Trust Your Gut

We’ve all had a gut instinct at one time or another. But do you trust your gut? Do you often rely on your intuition when making decisions? How do you know when you should follow your gut, even if the data suggests another approach?

In this episode, Victoria and Mark discuss what intuition is and how to know when you should follow your gut when making important decisions. The guidelines they discuss will help you understand more about decision making and how your brain creates the patterns that guide you.

Tell everyone you know about PowerTips Unscripted!

As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes, Spotify and Stitcher.

Ep.106: Six Words That Will Destroy Your Business (and what to do about it)

Are you resistant to change? Do you believe that because something has always worked for you, it’s “obviously” the best way to do it? Have you ever said, “we’ve always done it this way,” as an argument against change? 

If so, then you are playing a dangerous game of chicken with your company, because these six words will eventually be the downfall of your business. 

In this week’s episode, Victoria and Mark discuss the dangers hidden behind this seemingly innocent string of words, and they share proven methods to not only overcome your fear of change, but also to ensure you’re making the right decisions for change.

Because change for changes sake is just as dangerous as not changing at all.

Are you able to drive change in your business? Are you “stuck” & unsure about what step to take next?

Whether it’s business, finance or production we have the experienced, professional coaches standing by to help you and your team battle through these uncertain times.
Click here to learn more about Remodelers Advantage Business Coaching Services.

Ep.105: Break all the Rules and Close More Deals with Jeff Borovitz of Sandler Training

The world is rapidly changing, and many of the old rules no longer apply. It is imperative that we change how we sell our services to stay ahead of the change curve.

Today’s guest, Jeff Borovitz with Sandler Training, has been on thousands of face-to-face sales calls and has dialed the phone over 100,000 times to schedule appointments, follow up, and close sales. 

In this episode, Jeff gives us permission to break all the traditional “sales” rules so that you can close more deals. Jeff shares:

  • The rules you should be breaking.
  • What is a pattern interrupt is and how it helps get the sale.
  • What a PALO is and how it is a critical component of every sales call.
  • And More… 

Ep.104: [Unscripted Back-Up] How to Hit Healthy Net Profits in any Economic Climate with Mike Medford Sr.

Editor’s note: We’re all working from our homes, away from the friendly confines of the office and its podcasting studio. So we dug into the virtual vault to bring you this episode. We’re in an uncertain time for many remodelers, so here’s some advice that will help you weather any business climate.

One of our core principles is that remodeling companies should make a good net profit, after paying the owners an above-average salary. When the economy’s booming, you can get away with a lot and still hit those goals, sometimes by accident. But the goal is to get those healthy net profits consistently, year after year, even in a downturn.

In this episode, Mike Medford Sr. talks to Victoria and Mark about how to do just that. Before seeing the metrics of the Top Ten Roundtables members a few years ago, Mike says his financials were always in flux. But then he took those figures and made them hard targets.

Mike Medford Sr. has been a home remodeling contractor for over 40 years. In 2007, he partnered with his son, Mike Jr. to form what is now Medford Design Build, with offices in Colleyville and Arlington, TX. Mike Sr. is the president of Medford Design Build.

Mike challenged himself and his team to hit the new fixed targets. He refined their processes and challenged his team to hit those targets. By the next quarterly meeting, the company’s profits were rising. He talks about how he and his team made it happen, including:

  • Creating a profit-centric culture
  • How net profits will help you beat the labor shortage
  • Focusing your staff on gross profit
  • The importance of open books to the process
  • Setting up a bonus structure
  • Building time in to plan
  • And more…

Mike also talks about getting back to the art of contracting and how important that is to your margins.

Time to Give Back

After more than 30 years of working with some of the finest Remodelers and Renovators in the business, we are facing new challenges in our industry. We want to give back to an industry that has supported us through good times and bad, and so we’ve created Build Aid, a free event to help support our members, associates, and friends in the remodeling community.

Join us on April 1-2 as we explore various ways your business can navigate these tough times, and position yourselves as a leader when the world begins to recover and re-build.
Click Here to Learn More & Register >>

Ep.103: Positive Growth in Difficult Situations with Kathy O’Brien

We talk about the J Curve a lot around here — picture a lower-case J. When you apply change principles to your business — new people, systems, and processes — they can initially send your business on a downward trajectory before soaring with your success. If you want to grow your company, listen carefully!

Our guest today breaks this process down into four stages of development:

  • Forming: The getting to know you stage
  • Storming: When conflicts arise (the bottom of the J)
  • Norming: Common goals are defined, an agreement is reached
  • Performing: Working toward a common goal and looking forward

In this episode, Kathy O’Brien talks to Victoria and Mark about how to manage your growth strategies and the importance of being a strong leader in challenging times.

Kathy was the founding CEO of the St. Louis Alzheimer’s Association for over 25 years and then served as Senior Vice President of the National Office in Chicago. She received numerous awards and recognition for her work. Kathy now volunteers as a mentor/consultant to 5stone Construction in St. Louis, MO, helping with business growth strategies — she first got to know the company as a client. She was so impressed with the quality of the work and the people, she has worked with 5stone for the last several years, developing systems and processes, determining annual goals and individual employee performance indicators, hiring to get “the right people on the bus,” and managing fast growth over the last four years.

Kathy says those four stages of development apply to making positive growth in professional development, organizational development, and personal development. You go through the stages in every business relationship, personal relationship, and client relationship. She breaks down the stages, and how they present themselves in the remodeling business, including:

  • How it plays out with employees
  • Why it’s a continuous process
  • Getting through the storming stage successfully
  • How one person can cause a storm
  • Why leadership and core values are important through all the stages
  • Making it okay to disagree, and fostering honest dialog
  • What to do when you’re still sinking
  • And more …

If you’re finding yourself stuck in the storming stage, Kathy says there’s great value in having support with other leaders, by networking or in peer groups. She also recommends three books to read to boost your leadership skills: 

Ep.102: Developing a Sustainable Niche to Support Your Passion with Wright Marshall

One of the strongest ways to differentiate your business in your market is to have a niche. 

Wright Marshall’s company, Revival Construction, has always focused on one highly specific niche and is constantly refining its team and systems to be the leader in that segment.

In this episode, Wright will share his approach with Victoria and Mark, and why following his passion for historic architecture helped him create a successful remodeling business.

In May 2000, Wright Marshall formed Revival Construction Inc. in Atlanta, GA, dedicated to renovating and restoring Atlanta’s older homes. The company focuses on classically designed whole-house renovations, and additions to houses built before WWII in the intown areas of Atlanta. Revival’s mission is to build beautiful homes and lasting relationships. Wright’s also a longtime Roundtables member.

Wright minored in architectural history in college, and planned to build for a while before going to architecture school. He didn’t go. Instead he concentrated on remodeling and building additions on older homes, allowing him to follow his passion for classical architecture and run a successful business. While there were other companies doing it in his market, they weren’t doing as well as he thought he could. Wright concentrated on providing a better customer experience in that niche, as well as: 

  • Determining if your passion can be a sustainable business
  • Working with architects
  • Why design-build doesn’t have to be in one company
  • Building your reputation in the niche
  • Defining success in hiring
  • Investing in estimating
  • The importance of discipline
  • Setting smaller, realistic goals
  • The advantages of finding your niche
  • And more …

You can also learn why Wright chose the name Revival for his company, and also get to hear a little bit of an Allman Bros. song. Also, give yourself a little time to look through Revival’s Project Portfolio — there are some beautiful examples of Wright’s work.

Become a Master

Our MasterClass courses are two-day sessions of rich, interactive information with plenty of hands-on instruction. We limit our classes to 12-18 people, giving you ample opportunity to work one-on-one with the instructors. All our instructors are well-known respected industry experts and some of the best in their fields of expertise. Learn more about our MasterClasses in marketing, the design process, bookkeeping, and project management.

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