Business Management

Ep.27: How I Quadrupled My Revenue with Todd Jackson

Growing your company requires thinking big, developing innovative strategies, and taking risks. If you do it right, the results can be huge. Todd Jackson did it right, and quadrupled his revenue.

In this episode, Victoria and Mark talk to Todd about how he achieved that success, and the details and work behind the big numbers.

Todd is the CEO and president of Jackson Design & Remodeling in San Diego, CA, and a long-time Roundtables member. During the recession of 2007-2009, he developed and adopted strategies that got the company these amazing results in the next decade.

Learn how Todd not only weathered the downturn, but put systems in place and doubled-down on his marketing to power his company when the economy bounced back. He talks about the importance of creating a culture that celebrates success, as well as:

  • The key advice he got from another Roundtables member
  • Why his salespeople love their lower commissions
  • How his showroom drives profits
  • His strategy to cut the design process from months to weeks
  • Financing vs. cash
  • The awesome power of wearing slacks
  • And more…

There’s no one magic bullet, but a cohesive mix of strategies, calculated risks, and goals that will speed a remodeling company toward exponential growth. Click through to see more about Jackson Design & Remodel.

You don’t want to miss this episode!
 

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Ep.26: How the Media Business Can Transform Your Remodeling Company with James Carey

With so many new media and communication outlets, it’s hard to know what channels to use for your own marketing. But that also means there are opportunities — and getting your message out to an audience is easier than ever. Taking the plunge into media can change your business.

In Episode 26, Victoria and Mark tackle the new media and marketing landscape with James Carey, who transformed the remodeling business he owns with his brother Morris when they pitched a radio show about home improvement in the 1980s. That led to a national syndication deal, a TV show, and book publishing.

James is the president of Carey Bros. Remodeling in Brentwood, CA, and is the co-host of the nationally syndicated radio program On the House with the Carey Brothers and of their pro podcast CareyBrosPros.

While James made his splash in old media, he continues to take advantage of the new opportunities provided by just a wifi connection. From podcasting (which we love) to social media, James leads you through ways to get your message out, including:

  • Finding your unique outreach
  • Harnessing the power of the media
  • What you can learn from Mommy-bloggers
  • Helping homeowners make informed decisions
  • Access vs. competition per channel
  • And a whole lot more…

It’s a fascinating episode, and will inspire you to think about your marketing — and your business — differently. For more about James (and Morris), check out CareyBros.com to learn about the remodeling company. Their radio program site for homeowner advice is OnTheHouse.Com, and their site for professional remodelers is CareyBrosPros.com.
 

We love the feedback we have received so far!

As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes and Stitcher.

Ep.25: Open Book Management with Ken Kirsch

The thought of showing your financials to your employees may be unsettling. We’ve known remodelers who are so leery of sharing their numbers, their field crews don’t even know their project budgets.

But it doesn’t have to be that way, says Ken Kirsch, a proponent and practitioner of Open Book Management. In this episode, Ken tells Victoria and Mark that showing your numbers will engage and motivate your team — while helping your bottom line.

Ken is the president of MAK Design+Build Inc. in Davis, CA. Drawing on his experience as a carpenter and an artist, he and his wife Ellen started MAK Design+Build in 2003, out of an Airstream Trailer in their driveway. Ken’s a member of Roundtables group Krypton, and was introduced to the concept of Open Book Management at his very first RA meeting.

Victoria and Mark talk with Ken about the positives, and one surprising negative, he’s experienced since embracing Open Book Management. They discuss:

  • What to show and what to avoid
  • Focusing on the Big Picture 
  • The importance of your team being financially literate
  • When and how to discuss your numbers
  • Engaging your employees for lower turnover
  • And a whole lot more…

Transparency in business is much more than a buzzword, it’s something your employees will seek out more and more. Find out how Open Book Management can make your business better. Click here to see more about MAK Design+Build.

As promised, here is a shot of the AirStream that Ken got started in

 
 

Ep.24: How to Build Strong Partnerships with Architects with Kyle Lissack

One of the toughest things for remodelers and builders to do is work with architects or designers and still stay profitable. It can be done, says Kyle Lissack — but it’s a specific business model, and it doesn’t depend on bids, but on the strong partnerships.

In this episode, Victoria and Mark find out how Kyle builds and nurtures relationships, the importance of partnering with architects for the long haul, and how it can benefit your business.

Kyle owns Pinemar Builders, a second-generation full-service remodeling and home-building company just outside of Philadelphia, and is a Roundtables member. Kyle describes Pinemar as a design-driven company where every project involves at least an architect or designer, and often both. “We want to build beautiful homes for nice people,” he says.

Victoria, Mark and Kyle talk about how he adapted his business model from building spec homes to partnering with design professionals in remodeling and building projects, including:

  • Identifying architects, interior designers and landscape architects to approach
  • How to build value for you and your partners
  • Juggling different personalities and approaches throughout a project
  • Treating your partners as customers
  • And more…

This episode gives you insight into how to successfully work with architects, and you’ll find out what Kyle would do with a frozen penguin. Click through to find out more about Pinemar Builders.

We’re excited to have Kyle as a “Power Talks” speaker at the 2018 Remodelers Summit in New Orleans in September. He will be presenting “Cultivating & Nurturing Mutually Beneficial Relationships With Design Professionals” at 2:35pm on the Main Stage.

Summit is on track to sell-out early this year so make sure you REGISTER TODAY!

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Ep. 23: Managing Your Customers with Chip Doyle

As a business owner, it seems like you manage everyone — your staff, your crews, your kids, your pets. But if you — and especially your designers — aren’t managing your customers, says Chip Doyle, you’re wasting time and losing out on potential profits.

In this episode, Victoria, Mark and Chip discuss how to break up bottlenecks and speed up the process of handing off from Design to Production. By effectively managing client expectations, setting clear goals and deadlines, and guiding clients intentionally, you can avoid having projects park for too long in design and selections. “Time kills deals,” says Chip.

Chip has been in the sales industry for 28 years, and training with Sandler for nearly 16 years. He’s a sought-after speaker, and will be on the main stage at our Remodeler’s Summit in September, and co-authored Selling to Homeowners The Sandler Way. Chip has a licensed training center and trains companies of all sizes in Pleasant Hill, CA, helping them reach their full potential, exceed expectations and continue to grow.

Empowering designers to guide, and ultimately lead, clients through the design process can increase your profits by 25%, Chip tells our hosts. Some of the ways to get there include:

  • Cutting design time in half, without cutting corners
  • Giving designers the right role models
  • Managing “genius attacks”
  • Setting clear meeting goals and timely next steps
  • The importance of deadlines — for clients
  • Getting projects through that would otherwise stall
  • The traits to look for in a designer — toss the DISC assessment
  • And, as always, much more…

To learn more about Chip and what he can do to help you grow your company, check out his website at www.chipdoyle.sandler.com.

Spread the Word about PowerTips Unscripted!

As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader  you think others would like to hear from, let us know.

If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes andStitcher.

Ep. 22: How to Make Huge Profits Without Clients with Andrew Schroeder

Many remodeling companies buy an office, rent it to themselves, and hold it — and that’s where their real estate investment stops. Andrew Schroeder, a second-generation remodeler and Remodeler’s Advantage member, takes real estate investment farther.

In episode 22, Victoria and Mark talk to Andrew about how to use your remodeling experience to grow your business by profitably flipping houses, minimizing the risks and maximizing the benefits, and the challenges of acting as your own client.

Andrew, a Mentor-level Roundtables Group member, bought his ownership stake in Schroeder Design/Build with the money he made flipping houses on the side. Now, as the general manager of the northern-Virginia firm, he’s expanded on that experience to bolster his remodeling business. He’s also the youngest to receive the Master Certified Remodeler designation and is also a Universal Design Certified Professional.

Victoria, Mark and Andrew discuss how to develop key strategies to incorporate real estate investment into your business model, and how expanding into real estate can propel your business forward without needing to acquire new clients.

This episode includes:

  • Where to invest your time and money to get your best returns
  • How to fill your production pipeline without getting new clients
  • Determining your profit margins in real estate
  • The benefits of hiring your own Realtor
  • The secret sauce of pricing for flipping
  • And more…

Like that time Victoria saw Andrew in a diaper. Even without that detail, it’s a high-energy look at a business extension that you, as a remodeler, are already well-equipped to handle.

Spread the Word about PowerTips Unscripted!

As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes and Stitcher.

 

Don’t Miss the Chance to Be a Part of Our LIVE Audience
on Friday, June 22 at 11:00am ET

“How to Build an Award-Winning, Successful, Profitable Remodeling Company With Jeremy Martin”

Join us LIVE as Victoria & Mark talk with Jeremy Martin about the secrets of his success as an award-winning, successful remodeler.

  • Get your questions answered
  • Hear Q&A from the LIVE audience
  • Exclusive access to this episode that airs late-Summer
  • Free Download of our new Lead Aging Report ($20 value)

https://www.remodelersadvantage.com/live

 
 

Ep.21: How Powerful Beliefs Can Transform Your Business with Ari Weinzweig

Stepping outside the world of remodeling for a moment and we couldn’t be more excited to welcome a an entrepreneur, author, speaker and a visionary to Episode 21 of PowerTips Unscripted.

Ari Weinzweig is a founder and co-owner of Zingerman’s– an amazing company that started as a single location deli 36 years ago and has grown into a $60 million dollar organization based in Ann Arbor, Michigan.

Rather than replicating their deli through the franchise model, Ari and his business partner chose to develop new, independent businesses, all rooted in their local community that work together as one organization.

The Zingerman’s Community of Businesses (ZCoB) is a family of ten businesses, each operated by one or more managing partners who share ownership and put their particular expertise to work in the day to day running of their business.

The idea for the ZCoB was laid out in Zingerman’s 2009 vision, written by Ari and Paul in 1994 and highlighted in Bo Burlingham’s 2003 article for Inc. Magazine, “The Coolest Small Company in America.”

Victoria, Mark and Ari touch on many of the things that make Zingerman’s known for their unique culture, for company growth, and for their ability to bring out the entrepreneur in every employee.

In addition to a quick summary of Ari’s background and overview of the different businesses within the ZCoB system, Ari covers just a few of the philosophies that have built the unique culture at Zingerman’s:

  • Visioning, getting clear about the future you want to create.
  • Servant leadership – leader’s job is to serve the organization, treating employees as customers
  • Teaching everyone to think like an owner and the practices used to drive that mindset
  • Open book management, open meetings, etc.
  • Treating people as intelligent individuals and asking their opinions and getting input

“When you are an owner, your personality and your values, if you live them, become the culture of your business…” – Ari Weinzweig

If you are looking to improve your business, change your company’s culture or simply want to hear from an experienced and dynamic thought-leader, don’t miss this episode.

If you would like to learn more about the Zingerman’s Community of Businesses you can visit their website: http://www.zingermanscommunity.com

 

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Ep.20: Constantly Improving Your Business Using Kaizen with Michael Sauri

Kaizen means (literally) “Change for Good,” and that can mean REALLY good things for your growing remodeling company. This process of constant improvement, with every team member participating, allows your company to constantly raise the bar on its target metrics.

In Episode 20, Victoria and Mark learn more about the Kaizen practice of process improvement by welcoming Michael Sauri, CEO of TriVista USA, to the show.

Michael and his wife Deborah started TriVistaUSA in 2005 with the goal of providing an outlet for creativity and a Ritz Carlton-level client experience. “Our Thoughtful Design Builds Fine Living,” is their mission statement and their mantra as they bring phenomenal, award-winning design to the Design/Build community in the Washington DC area.

The Kaizen practice focuses on improving existing, standardized processes by eliminating waste and was first practiced in Japanese businesses after the World War II.

Michael provides some great insight on how TriVista has adopted Kaizen throughout his business and includes:

  • The background of Kaizen and how TriVista got involved
  • Hiring and developing a team within the Kaizen structure
  • The differences between Kaizen and other process improvement practices
  • 3 metrics of measurement to measure client satisfaction
  • What a Kaizen Event is and what the goal of the effort is
  • Issues and examples where Kaizen improved their business
  • Managing team buy-in into the process
  • And More…

To learn more about TriVistaUSA, visit their website at https://www.trivistausa.com/

 

Tell everyone you know about PowerTips Unscripted!

As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes and Stitcher.

 
 

Ep.19: Sales Compensation Plans & Impact on Company Culture with Ciro Giammona

When it comes to compensating remodeling sales professionals, there are so many different models or plans; each with its own set of incentives and sales performance metrics.

But have you ever considered the effect that your sales compensation plan has on company culture? We work so hard to create and maintain the right culture fit for our employees but something as simple as how we pay our salespeople can throw off that critical balance.

In Episode 19 Harrell Remodeling’s CEO, Ciro Giammona, joins Victoria and Mark to talk more about their award-winning firm’s unique approach to sales compensation and how it has impacted their company’s culture.

Since joining Harrell Remodeling as an estimator in 1996, Ciro’s attention to detail, exemplary customer focus and commitment to the company’s employee-ownership culture eventually led him to the role of General Manager in 2006, President in 2011 and CEO in June of 2014.

Harrell Remodeling is a very successful, 33-year-old, second generation full-service design + build residential remodeling company based in Mountain View, California. Harrell’s employee-owned company structure and culture is well-known and respected within the design + build and remodeling community.

Ciro shares some excellent points on how commission-based sales compensation plans can impact not only the bottom line, but company morale and culture as well. Harrell’s salary compensation for their design/sales team is explored and Victoria and Mark take a closer look at the sales management and tracking process.

A great episode for any remodeling firm looking to improve company culture, effectiveness of your sales payment plan and so much more… Enjoy!

If you would like to learn more about Ciro Giammona and his team at Harrell Remodeling you can visit their website here: https://harrell-remodeling.com

We love the feedback we have received so far!

As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes and Stitcher.

Ep.18: Adapt or Become Irrelevant with Mark Richardson

In Episode 18, Victoria and Mark Harari welcome author and industry adviser Mark Richardson and talk more about the changes that have impacted the remodeling industry and how companies today need to either adapt or risk becoming irrelevant.

Mark Richardson is the Former President and Co-Chairman of Case Design/Remodeling, a Senior Fellow at Harvard and the author of 4 books; 30 DAY Remodeling Business Fitness, How Fit Is Your Business?, Fit to Grow and Control Your Day; 7 Steps to Time Mastery. Mark is also the host of the Remodeling Mastery Podcast.

The hosts explore Mark’s background and the various ways he has been involved in the remodeling industry. From pioneering the Design + Build concept from the early days with Case, to the challenges and obstacles they were able to overcome when growing their business.

Mark talks more about how he and his firm were able to learn from others and from experience and how Case’s founder, Fred Case, created an environment where team members were free to test and try things to improve the business. “Most successful people are students of success,” said Richardson, and went on to explain and encourage today’s remodeler to “put in the time to learn, read, observe, think, etc.”

Victoria, Mark and Mark dig more into some of the different ways the industry has changed over the past several years, including:

  • Time; from the time needed to adapt and change to the response time now expected and demanded by clients
  • How technology is now an integral part of doing business vs. being optional in the past
  • The level of transparency now faced by businesses, where the client’s knowledge and cost of products may outpace your own and they have full access to your past performance, reviews on your business, etc.
  • How clients perceive or envision a project and how you sell or get them to commit
  • How companies can learn and know which ways to adapt themselves

How have you adapted or changed your business?

We would love to hear some constructive feedback on ways you have adapted your business to meet the changes in our industry. Use the comments section below to share your experiences.

We love the feedback we have received so far!

As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes and Stitcher.

 
 

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