Mark and Victoria, with the help of the very funny Jack Handey, discuss a few of the deep thoughts they have recently had, and how the insights they gleaned from them correlate to running a successful business.
Mark talks about how cognitive bias can lock you into dangerous patterns, thereby making it hard to simplify and innovate. Victoria discusses how some remodeler’s think it is unacceptable to make strong profits and how to overcome those limiting beliefs. Jack, well Jack is Jack, and there is nothing more to say about him other than listen.
Mark and Victoria talk more about….
Words matter and have consequences, so think before you speak.
Constantly look to break patterns. Check your assumptions and be careful of “expertise”.
Know your worth and expertise and charge appropriately for it.
Guest David Gerstel joins the show to talk about his new book Building Freedom: A Construction Pro’s Path to Financial Independence. David also discusses topics including being lean and frugal, and having an employee centered company.
David Gerstel has over 50 years of experience in the construction industry, and is the author of many books including Nail Your Numbers and his new book Building Freedom: A Construction Pro’s Path to Financial Independence.
Guest Dee Ann Turner discusses her experiences at Chick-fil-A human resources to owning her own company and becoming a bestselling author. Dee Ann gives an excellent outline for any business to interview and find extraordinary talent. She also talks about the current day workforce and how to be disciplined in the hiring process.
Dee Ann is the author of Bet on Talent, a successful public speaker, and has over 32 years of experience in recruiting some of the best employees in the restaurant industry.
Special guest Ben Juncker discusses the lessons he learned and actions he took to go from a roofing employee to the owner of a multimillion dollar business and a best-selling author. After being in business for a while and buying out his partner, he realized that profits are more important than revenue and that he needed to start looking at his business at the macro level. He started focusing proper staffing and creating processes, which led to meaningful growth.
Ben started his company, Craftsman’s Choice, in 1998 and became a James Hardie siding contractor in 2000. Since that time Craftsman’s Choice has grown continuously to become one of the nation’s top James Hardie Remodelers, completing over 175 jobs per year. They have won James Hardie’s prestigious President’s Club award every year since its inception in 2015.
Ben, Victoria, and Mark discuss the importance of:
Knowing what is happening on job sites
Building accountability into all processes and systems
Guest Jimmy McKinney is here to teach listeners about using technology in unique ways to create a first-class customer experience from CRMs, CoConstruct, Youtube, google suite, and more. He also talks about how technology has evolved over the years, how it can be utilized in business today and its benefits to clients.
Jimmy is the President of J&R Construction a residential design/build remodeling company, and loves being on the cutting edge of technology, marketing and trends.
Victoria, Mark and Jimmy talk more about:
Current trends in technology
Technology and its relation to increased productivity
How to qualify a potential client
And more…
This episode is brought to you by RenoFi. Learn how you can maximize homeowner buying power and receive 100% of loan funds up front, here.
To help you get ahead, Lowes listens to the pros and their customers to learn what’s next for the industry and how it impacts your business. Enter: Lowes State of the Pro, an industry leading report full of insights that will help pros grow their business thanks to real homeowners and pro intel. Guest Gerardo Soto, Lowes Vice President of brand marketing for Lowes Pro, is here to share what the report has to say.
Victoria, Mark and Gerardo answer these questions:
As a key retailer, how is Lowe’s showing up for Pros to alleviate these challenges?
What are customers looking for in their relationships with Pros?
Will the State of the Pro report become an annual survey? Where can Pros read it?
Estimating is a big deal for remodelers. But, for most, this is just another hat on someone’s head. So, when is it time to give this critical role a dedicated position? Guest Clark Harris recently hired an estimator and he’s here to share the what, why and how to hire an estimator.
Clark Harris is the owner of Innovative Construction in Atlanta Georgia. Innovative Construction is a high-end design-build firm whose mission is to improve lives through design, craftsmanship, and teamwork. Clark has been a member of Remodelers Advantage since 2015 and is a member of the IZAR roundtable group.
Victoria, Mark and Clark talk more about:
Looking for the right attributes in an estimator
Surprises throughout this process
And more…
This episode is brought to you by RenoFi. Learn how you can maximize homeowner buying power and receive 100% of loan funds up front, here.
Join us in looking back on Episode 22 with guest Andrew Schroeder!
In this episode, Victoria and Mark talk to guest Andrew Schroeder about how to use your remodeling experience to grow your business by profitably flipping houses, minimizing the risks and maximizing the benefits, and the challenges of acting as your own client.
As CEO of Schroeder Design Build, Andrew focuses on all aspects of a project, ranging from the big picture to the smallest details. He joined the Schroeder Design/Build team in 1999 and became owner in 2011. In addition to running SDB, Andrew volunteers time with the National Association of the Remodeling Industry.
Victoria, Mark and Andrew talk more about:
Where to invest your time and money to get your best returns
How to fill your production pipeline without getting new clients
Adapted from his popular motivational book, “Getting To ‘Us’,” guest Joe Curcillo expertly guides business leaders through the processes of mission analysis, productivity evaluation and goal prioritization to determine their company’s ultimate path to success. In this episode, he shares the foundational epicenter for unity throughout a company and establishes the blueprint for future goals and achievements.
For more than 40 years, Joe has had the pleasure of presenting information from the courtroom to the boardroom. His experiences as a prosecutor, mentalist and bestselling author have made him a uniquely positioned speaker for organizations working to unify their personnel to achieve greatness. Learn more about Joe here.
As an FBI Special Agent and Chief of the FBI Counterintelligence Behavioral Analysis Program, guest Robin Dreeke built relationships and confidential human sources across 22 nationalities during his career. These days, he works with companies of all sizes, helping newly promoted leaders, executives, and teams succeed and grow.
In this episode, he shares expert insight on how to move beyond transactional relationships and build mutually beneficial relationships and partnerships.
Robin is the founder of People Formula, a Leadership and Communication Strategy company. People Formula was formed on the premise that missions, goals and objectives cannot be achieved without relationships and partnerships based upon communication and empathy.
Mark, Victoria and Robin talk more about:
Why trust is so critical
How to build trust
Implementing trust-building skills
And more…
Ready to Stand Out, Attract the Best Clients, and Win Every Sale that Comes Your Way?