As a business owner, it seems like you manage everyone — your staff, your crews, your kids, your pets. But if you — and especially your designers — aren’t managing your customers, says Chip Doyle, you’re wasting time and losing out on potential profits.
In this episode, Victoria, Mark and Chip discuss how to break up bottlenecks and speed up the process of handing off from Design to Production. By effectively managing client expectations, setting clear goals and deadlines, and guiding clients intentionally, you can avoid having projects park for too long in design and selections. “Time kills deals,” says Chip.
Chip has been in the sales industry for 28 years, and training with Sandler for nearly 16 years. He’s a sought-after speaker, and will be on the main stage at our Remodeler’s Summit in September, and co-authored Selling to Homeowners The Sandler Way. Chip has a licensed training center and trains companies of all sizes in Pleasant Hill, CA, helping them reach their full potential, exceed expectations and continue to grow.
Empowering designers to guide, and ultimately lead, clients through the design process can increase your profits by 25%, Chip tells our hosts. Some of the ways to get there include:
- Cutting design time in half, without cutting corners
- Giving designers the right role models
- Managing “genius attacks”
- Setting clear meeting goals and timely next steps
- The importance of deadlines — for clients
- Getting projects through that would otherwise stall
- The traits to look for in a designer — toss the DISC assessment
- And, as always, much more…
To learn more about Chip and what he can do to help you grow your company, check out his website at www.chipdoyle.sandler.com.
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