Sales

Ep.140: What Dealers Say Behind Your Back with Bradley Hartmann

Learning the best way to work with purchasing managers can help create great outcomes for both sides of the remodeling business.  With over a decade of experience in operations and purchasing for a national homebuilder, Bradley Hartmann has researched and found the importance of having purchasing sales teams devote their time exclusively focused on the specific needs and opportunities for remodelers. 

Bradley, founder and CEO of The Behind Your Back Sales Co., goes in depth about what suppliers really say behind your back on this episode of PowerTips Unscripted.

Mark, Victoria and Bradley talk more about:

  • Why it may feel like Remodelers are second-class citizens in the eyes of lumber and building material dealers
  • What suppliers are saying behind remodelers backs
  • The sales fundamentals missing from most remodelers
  • How Remodelers can best position themselves to get the best pricing and service from dealers
  • Questions Remodelers should ask to determine if they are the best fit for a specific supplier

On-Site Training Focused On Improving Your Bottom Line

Tim is going back out on the road! He is booking “Tim Tour” dates for 2021…

They will fill quickly, so Click Here to learn more about his Two-Day On-site Production training engagements.

Ep.138: Focusing Your Communication Style on Customer Satisfaction with Dave Yoho

Effective communication is measured by outcomes. Communication without an outcome is like traveling without a destination. The communication techniques used in selling are frequently more disastrous than helpful.

In this episode, Dave Yoho will expound upon several powerful communication techniques that have a psychological background, and have been proven to lead individuals to the outcome(s) they desire.

The measure of all communication is the outcome achieved. If you are not receiving the outcome desired with your communication – change what you are doing.

Dave Yoho is the president of Dave Yoho Associates, a widely recognized small business consulting company. He sits on the board of public companies, has appeared in over 100 video training series and has made over 5,000 speeches in all 50 states and 17 foreign countries.

Victoria, Mark and Dave talk more about:

  • Proven communication/sales tactics that a salesperson can use to find success.
  • The importance of persuasive language in the sales process, and some examples of how it is used.
  • Using customer satisfaction selling to introduce trial closes, and effectively close against price.
  • The most common reason for the failure of veteran salespeople.
  • Learning more about these powerful communication/sales tactics

Ep.137: Selling to Design, Not Designing to Sell with Jan Neiges

In this episode, we take a closer look at the sales process. We are always looking for fresh ideas and concepts that apply specifically to remodelers and those in the building community.

Our guest Jen Neige is adamant that you should be selling to design, NOT designing to sell, and she shares how you can improve your closing ratio, gain more control of the sales cycle and earn a design fee within two hours.

Jan Neiges is a National Kitchen and Bath certified Kitchen Designer and on the nine-member board for NKBA. Jan brings her 20 years of experience as a kitchen and bath designer and her 40 years of sales experience to share the selling process that she has developed.

Victoria, Mark and Jan talk more about:

  • Background on how Jan began working on this process.
  • Why this process is so important for remodelers to consider.
  • What some of the issues are within the industry faces that drives the need for using this process.
  • And more…

Ep.135: The Introverts Guide to Networking with Matthew Pollard

Networking has been called the number one rule of business success. That’s fine for those outgoing high-personality types like Victoria, but what is the less-than-sociable remodeler supposed to do?

Our guest for this episode, Matthew Pollard, has written a new book in The Introverts Edge series that addresses just that. He shares some of the secrets from the book and other tips and advice about taking your networking to the next level.

Matthew’s system outlines how to build your dream Rolodex, from identifying high-level connections to getting them thrilled to be in your corner. The best part is, you don’t have to be someone you’re not.

Matthew is an internationally recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes.

Victoria, Mark and Matthew talk more about:

  • What motivated Matthew to write about networking for introverts.
  • Why so many introverts struggle with, or even hate, networking.
  • Suggestions and advice for what introverts should do differently.
  • The number one networking mistake Matthew sees introverts make.
  • And more…

Matthew’s Website with links to his books, media, speaking dates, etc.

What are the Ways You Will Improve Your Business in Order to Hit Your Long-Term Objectives?

In our first FREE Webinar of the year, Doug Howard and Wayne Ottum will take a closer look at how you will use your 5-year Strategic Plan to lay the foundation for successful results between now and 2025.
Tuesday, January 19, 2021 @1:00pm – 2:00pm ET
[Click Here to Reserve Your Seat]

Ep.133: Harnessing the Power of 3D Visualization with Dave Pollard

Dave Pollard, Co-Founder & Design Director of Liv Companies outside of Chicago, joins the show to talk more about how his firm utilizes 3D renderings in almost every aspect of their business.

Leading LivCo’s design team, Dave’s process quickly takes hand sketches to full-blown renderings and walk-throughs, and they are even leveraging the power of quick video editing to help clients and prospects truly feel what their home can be, and leave every meeting feeling inspired.

LivCo has been leveraging the power of 3D design since they began design/build back in 2012.  Initially used simply as a creative tool for developing ideas, they quickly learned that the 3D output could take them to a higher level in sales, efficiency of communication, and marketing.

Victoria, Mark and Dave talk more about:

  • The software LivCo uses and why they use it.
  • An overview of LivCo’s general design workflow.
  • Using 3D visualization for more than just client presentations.
  • The time it takes to make deliverables to the client.
  • The fees to the client for 3D renderings.
  • And more…

LivCo’s Drawing Board Playlist on YouTube

VR Codes mentioned in this episode:

VR codes

Jobs are Won or Lost During the Design Process - MasterClass coming up in January!

BUILDING AN EFFECTIVE DESIGN PROCESS

Created exclusively for design managers and senior-level designers in remodeling and custom building companies, this MasterClass brings together presentations from award-winning industry experts, best practice sharing, and more.  [ More Information + Registration ]

Ep.125: Building Meaningful Customer Personas with Aimee Pagano

The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect.

The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build meaningful personas to shape the way they go to market?

In this episode, Aimee Pagano talks with Victoria and Mark about the process of building these vital tools and what a remodeling firm can do with them.

Aimee is the Senior Digital Advisor at HighRoad Solutions, a smartech data integration company for associations. She has 20 years of marketing and communications experience and her specialties include persona development, content strategy and generation, lead gen, and website development / optimization.

Victoria, Mark and Aimee talk more about:

  • What a customer persona is and how remodeling firms would use it.
  • What the building blocks are for customer persona development.
  • Working without data.
  • What you do with the customer personas once you’ve developed them.
  • Who should be involved when going through a customer persona exercise.
  • And more…

Ep.118: How to Use Podcasting to Further Your Brand and Fuel Your Pipeline with Phil Pelucha

Because of the success of our podcasts (PowerTips Unscripted and The Tim Faller Show) we are often asked by our Roundtables members and contacts in the industry about the power of podcasting.

Clearly we are advocates of this medium and today we talk more about how you as a business owner can build your brand and pipeline by adding podcasting to your marketing plan.

Today’s guest is Phil Pelucha Phil, CEO and Host of Billionaires in Boxers, an international group of successful entrepreneurs. Phil is based in Capetown, South Africa and is a Creative Producer on movies, TV & events as well an international podcast host and coach who shares his insights into creating and monetizing empowering content.

Additional Resources:

Billionaires in Boxers Podcast on Spotify
Billionaires in Boxers Facebook Group

This Episode Sponsored by: Wellborn Cabinet

Wellborn Cabinet is the featured sponsor for this episode of PowerTips Unscripted. Thank you, Wellborn Cabinet!

Ep.116: Getting the Biggest Bang Out of Your Marketing with Susan Raisanen

If you have more than one salesperson, then odds are you have a round-robin policy of lead assignment. But that could be doing your sales team and your marketing department a disservice.

Susan Raisanen joins the show today to share how tracking and assigning leads, based on sales strengths, can make a difference in performance and in your bottom line.

Susan is the President of Profit Finder Pro Software and works with business owners and managers to help them understand that tracking just a few simple numbers in sales and marketing can make the difference between a company being profitable… or not.

Susan is also the Director of Sales & Marketing for TraVek Inc., an award-winning design-build remodeler in Scottsdale, AZ, and a long-term Roundtables member here at R/A!

In this episode, Victoria, Mark and Susan talk more about:

  • The difference between Marketing and Advertising and how it affects tracking
  • How much efficient marketing can add to the bottom line
  • What numbers should you be tracking
  • Once you get the numbers from tracking, what you do with them
  • Whether or not you should cut your marketing during downtimes
  • And more…

Mentioned in this Episode:
Susan’s Book: Track It To Crack It: The Ultimate Guide to Unlocking Your Company’s Full Profit Potential

Susan’s Phone #: (800) 972-6952

This Episode Sponsored by: Wellborn Cabinet

We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet!

Ep.115: Using Public Speaking Skills to Master Any Sales Pitch with Brenden Kumarasamy

As a business owner, you have undoubtedly read plenty of books and maybe even taken a course or two on sales and how to sell to homeowners. However, most have avoided or over-looked strengthening their public speaking skills.

In this episode, Victoria and Mark explore the correlation between more persuasive public speaking skills contributing to a more effective sales approach when dealing with prospects and clients. Vic and Mark welcome Brenden Kumarasamy to the show to take a deeper dive on the art of public speaking.

Brendan has trained hundreds of companies and individuals in the art of public speaking and is the host of MasterTalk; a YouTube channel focused on professional communication and presentation.

Victoria, Mark and Brenden talk more about:

  • How remodeling business owners can build better relationships with their clients.
  • Communication strategies that they can use to sell more deals.
  • Why building personas is so important when speaking with potential leads.
  • Using pace to connect with your client.

Two Courses Available to Strengthen Your Sales Team

On August 10th our Becoming a Great Salesperson – a 6-week course kicks off with instructor, Craig Deimler, leading the way. Click Here for More Information + Registration >>

R/A Roundtables and Remodelers University members have access to SalesEdge, an ongoing sales training course lead by Jeff Borovitz from Sandler Training. Click Here for More Information >>

This Episode Sponsored by: Wellborn Cabinet

We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet!

Ep.114: What Bull Durham Teaches Us About Achieving Goals

Goals are critical to success in business—they focus attention and give your team a clear understanding of what you’re trying to achieve. But oftentimes, the goal is all we see. And looking at nothing but the end goal can overwhelm and lead to failure.

Fortunately, the 1988 film Bull Durham holds the secret to achieving your business goals, no matter how large they may be.

In this week’s episode, Mark and Victoria discuss the lessons learned from the film, as well as some practical ways you can implement the advice in your business.

Introducing Our New Sponsor; Wellborn Cabinet

We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet!

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