Sales

Ep.135: The Introverts Guide to Networking with Matthew Pollard

Networking has been called the number one rule of business success. That’s fine for those outgoing high-personality types like Victoria, but what is the less-than-sociable remodeler supposed to do?

Our guest for this episode, Matthew Pollard, has written a new book in The Introverts Edge series that addresses just that. He shares some of the secrets from the book and other tips and advice about taking your networking to the next level.

Matthew’s system outlines how to build your dream Rolodex, from identifying high-level connections to getting them thrilled to be in your corner. The best part is, you don’t have to be someone you’re not.

Matthew is an internationally recognized consultant, speaker, blogger, author, mentor, coach, and serial entrepreneur with five multi-million dollar business success stories under his belt, all before the age of 30. He is the founder and CEO of Rapid Growth, LLC, dedicated to achieving maximum ROI for businesses of all sizes.

Victoria, Mark and Matthew talk more about:

  • What motivated Matthew to write about networking for introverts.
  • Why so many introverts struggle with, or even hate, networking.
  • Suggestions and advice for what introverts should do differently.
  • The number one networking mistake Matthew sees introverts make.
  • And more…

Matthew’s Website with links to his books, media, speaking dates, etc.

What are the Ways You Will Improve Your Business in Order to Hit Your Long-Term Objectives?

In our first FREE Webinar of the year, Doug Howard and Wayne Ottum will take a closer look at how you will use your 5-year Strategic Plan to lay the foundation for successful results between now and 2025.
Tuesday, January 19, 2021 @1:00pm – 2:00pm ET
[Click Here to Reserve Your Seat]

Ep.133: Harnessing the Power of 3D Visualization with Dave Pollard

Dave Pollard, Co-Founder & Design Director of Liv Companies outside of Chicago, joins the show to talk more about how his firm utilizes 3D renderings in almost every aspect of their business.

Leading LivCo’s design team, Dave’s process quickly takes hand sketches to full-blown renderings and walk-throughs, and they are even leveraging the power of quick video editing to help clients and prospects truly feel what their home can be, and leave every meeting feeling inspired.

LivCo has been leveraging the power of 3D design since they began design/build back in 2012.  Initially used simply as a creative tool for developing ideas, they quickly learned that the 3D output could take them to a higher level in sales, efficiency of communication, and marketing.

Victoria, Mark and Dave talk more about:

  • The software LivCo uses and why they use it.
  • An overview of LivCo’s general design workflow.
  • Using 3D visualization for more than just client presentations.
  • The time it takes to make deliverables to the client.
  • The fees to the client for 3D renderings.
  • And more…

LivCo’s Drawing Board Playlist on YouTube

VR Codes mentioned in this episode:

VR codes

Jobs are Won or Lost During the Design Process - MasterClass coming up in January!

BUILDING AN EFFECTIVE DESIGN PROCESS

Created exclusively for design managers and senior-level designers in remodeling and custom building companies, this MasterClass brings together presentations from award-winning industry experts, best practice sharing, and more.  [ More Information + Registration ]

Ep.125: Building Meaningful Customer Personas with Aimee Pagano

The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect.

The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build meaningful personas to shape the way they go to market?

In this episode, Aimee Pagano talks with Victoria and Mark about the process of building these vital tools and what a remodeling firm can do with them.

Aimee is the Senior Digital Advisor at HighRoad Solutions, a smartech data integration company for associations. She has 20 years of marketing and communications experience and her specialties include persona development, content strategy and generation, lead gen, and website development / optimization.

Victoria, Mark and Aimee talk more about:

  • What a customer persona is and how remodeling firms would use it.
  • What the building blocks are for customer persona development.
  • Working without data.
  • What you do with the customer personas once you’ve developed them.
  • Who should be involved when going through a customer persona exercise.
  • And more…

Ep.118: How to Use Podcasting to Further Your Brand and Fuel Your Pipeline with Phil Pelucha

Because of the success of our podcasts (PowerTips Unscripted and The Tim Faller Show) we are often asked by our Roundtables members and contacts in the industry about the power of podcasting.

Clearly we are advocates of this medium and today we talk more about how you as a business owner can build your brand and pipeline by adding podcasting to your marketing plan.

Today’s guest is Phil Pelucha Phil, CEO and Host of Billionaires in Boxers, an international group of successful entrepreneurs. Phil is based in Capetown, South Africa and is a Creative Producer on movies, TV & events as well an international podcast host and coach who shares his insights into creating and monetizing empowering content.

Additional Resources:

Billionaires in Boxers Podcast on Spotify
Billionaires in Boxers Facebook Group

This Episode Sponsored by: Wellborn Cabinet

Wellborn Cabinet is the featured sponsor for this episode of PowerTips Unscripted. Thank you, Wellborn Cabinet!

Ep.116: Getting the Biggest Bang Out of Your Marketing with Susan Raisanen

If you have more than one salesperson, then odds are you have a round-robin policy of lead assignment. But that could be doing your sales team and your marketing department a disservice.

Susan Raisanen joins the show today to share how tracking and assigning leads, based on sales strengths, can make a difference in performance and in your bottom line.

Susan is the President of Profit Finder Pro Software and works with business owners and managers to help them understand that tracking just a few simple numbers in sales and marketing can make the difference between a company being profitable… or not.

Susan is also the Director of Sales & Marketing for TraVek Inc., an award-winning design-build remodeler in Scottsdale, AZ, and a long-term Roundtables member here at R/A!

In this episode, Victoria, Mark and Susan talk more about:

  • The difference between Marketing and Advertising and how it affects tracking
  • How much efficient marketing can add to the bottom line
  • What numbers should you be tracking
  • Once you get the numbers from tracking, what you do with them
  • Whether or not you should cut your marketing during downtimes
  • And more…

Mentioned in this Episode:
Susan’s Book: Track It To Crack It: The Ultimate Guide to Unlocking Your Company’s Full Profit Potential

Susan’s Phone #: (800) 972-6952

This Episode Sponsored by: Wellborn Cabinet

We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet!

Ep.115: Using Public Speaking Skills to Master Any Sales Pitch with Brenden Kumarasamy

As a business owner, you have undoubtedly read plenty of books and maybe even taken a course or two on sales and how to sell to homeowners. However, most have avoided or over-looked strengthening their public speaking skills.

In this episode, Victoria and Mark explore the correlation between more persuasive public speaking skills contributing to a more effective sales approach when dealing with prospects and clients. Vic and Mark welcome Brenden Kumarasamy to the show to take a deeper dive on the art of public speaking.

Brendan has trained hundreds of companies and individuals in the art of public speaking and is the host of MasterTalk; a YouTube channel focused on professional communication and presentation.

Victoria, Mark and Brenden talk more about:

  • How remodeling business owners can build better relationships with their clients.
  • Communication strategies that they can use to sell more deals.
  • Why building personas is so important when speaking with potential leads.
  • Using pace to connect with your client.

Two Courses Available to Strengthen Your Sales Team

On August 10th our Becoming a Great Salesperson – a 6-week course kicks off with instructor, Craig Deimler, leading the way. Click Here for More Information + Registration >>

R/A Roundtables and Remodelers University members have access to SalesEdge, an ongoing sales training course lead by Jeff Borovitz from Sandler Training. Click Here for More Information >>

This Episode Sponsored by: Wellborn Cabinet

We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet!

Ep.114: What Bull Durham Teaches Us About Achieving Goals

Goals are critical to success in business—they focus attention and give your team a clear understanding of what you’re trying to achieve. But oftentimes, the goal is all we see. And looking at nothing but the end goal can overwhelm and lead to failure.

Fortunately, the 1988 film Bull Durham holds the secret to achieving your business goals, no matter how large they may be.

In this week’s episode, Mark and Victoria discuss the lessons learned from the film, as well as some practical ways you can implement the advice in your business.

Introducing Our New Sponsor; Wellborn Cabinet

We are excited to have Wellborn Cabinet joining us as a featured sponsor for PowerTips Unscripted. Wellborn has been a huge supporter of Remodelers Advantage for years and it is great to have them involved in our growing podcast. Welcome, Wellborn Cabinet!

Ep.105: Break all the Rules and Close More Deals with Jeff Borovitz of Sandler Training

The world is rapidly changing, and many of the old rules no longer apply. It is imperative that we change how we sell our services to stay ahead of the change curve.

Today’s guest, Jeff Borovitz with Sandler Training, has been on thousands of face-to-face sales calls and has dialed the phone over 100,000 times to schedule appointments, follow up, and close sales. 

In this episode, Jeff gives us permission to break all the traditional “sales” rules so that you can close more deals. Jeff shares:

  • The rules you should be breaking.
  • What is a pattern interrupt is and how it helps get the sale.
  • What a PALO is and how it is a critical component of every sales call.
  • And More… 

Ep.102: Developing a Sustainable Niche to Support Your Passion with Wright Marshall

One of the strongest ways to differentiate your business in your market is to have a niche. 

Wright Marshall’s company, Revival Construction, has always focused on one highly specific niche and is constantly refining its team and systems to be the leader in that segment.

In this episode, Wright will share his approach with Victoria and Mark, and why following his passion for historic architecture helped him create a successful remodeling business.

In May 2000, Wright Marshall formed Revival Construction Inc. in Atlanta, GA, dedicated to renovating and restoring Atlanta’s older homes. The company focuses on classically designed whole-house renovations, and additions to houses built before WWII in the intown areas of Atlanta. Revival’s mission is to build beautiful homes and lasting relationships. Wright’s also a longtime Roundtables member.

Wright minored in architectural history in college, and planned to build for a while before going to architecture school. He didn’t go. Instead he concentrated on remodeling and building additions on older homes, allowing him to follow his passion for classical architecture and run a successful business. While there were other companies doing it in his market, they weren’t doing as well as he thought he could. Wright concentrated on providing a better customer experience in that niche, as well as: 

  • Determining if your passion can be a sustainable business
  • Working with architects
  • Why design-build doesn’t have to be in one company
  • Building your reputation in the niche
  • Defining success in hiring
  • Investing in estimating
  • The importance of discipline
  • Setting smaller, realistic goals
  • The advantages of finding your niche
  • And more …

You can also learn why Wright chose the name Revival for his company, and also get to hear a little bit of an Allman Bros. song. Also, give yourself a little time to look through Revival’s Project Portfolio — there are some beautiful examples of Wright’s work.

Become a Master

Our MasterClass courses are two-day sessions of rich, interactive information with plenty of hands-on instruction. We limit our classes to 12-18 people, giving you ample opportunity to work one-on-one with the instructors. All our instructors are well-known respected industry experts and some of the best in their fields of expertise. Learn more about our MasterClasses in marketing, the design process, bookkeeping, and project management.

Ep.101: The Delicate Art of Qualifying Remodeling Leads with Chip Doyle

Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right? 

Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind.

In this episode, Chip’s back with Victoria and Mark to break down the best practices for lead evaluation over the phone, and what to leave for the salesperson to handle in the prospect’s home.  

Chip Doyle wrote Selling to Homeowners — The Sandler Way, a best-selling industry book, and has been offering Sandler training for 20 years. He has worked with hundreds of remodeling companies across North America — including many of our Roundtables members and RA University members, and many other RA programs.

The most fundamental mistake many remodeling companies make — especially in this hot market — is mismanaging leads over the phone. Over-qualifying leads means you’re actually losing money, says Chip. He says the salesperson’s job is to go out and get “no”s. Getting into the home is key, but too many owners wear too many hats, and don’t have enough time to devote to sales calls. The result is being too stringent during the initial phone calls. Chip talks about how to qualify your prospects the right way, including:

  • Predictive qualifying
  • How long the initial call should take
  • Who should do the qualifying
  • Training the qualifier, or LIP
  • Why not to talk budget during the lead take-in
  • Ensuring that the homeowner has a positive experience on that first call
  • Finding out the client’s pain points while on the phone
  • Why the time frame of the job is a fair question
  • What a Volvo in the driveway or piano in the home can tell you
  • Making and confirming appointments
  • And more …

Let us know if you’d like to participate in Lead Intake Person training, send Mark an email at: mark@remodelersadvantage.com with LIP in the subject line. If we get enough interest, we’ll get Chip to teach the class.

Did You Know: Chip Doyle is a Featured Instructor with R/A…

We have Chip on our schedule for two upcoming programs. The SalesEdge program is for RA members who qualify, and the weekly topics will be tailored to the collective strengths and weaknesses of the limited number of participants for maximum results. See more about SalesEdge.

The Client Management Training for Designers, Architects & Project Managers is a program that will empower your team to lead your clients throughout the project, and not just take orders. It’s a multi-week course that can be taken in the comfort and convenience of your office using the phone, email and/or webinars. Get more information about Client Management Training for Designers, Architects & Project Managers.

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