Company Culture

Solving the Challenges of Leadership Development in Remodeling Companies with Wayne Ottum – [Best of PowerTips Unscripted]

As remodeling companies grow, owners face the challenges of deciding when leaders are needed, how to find them, and train them to be good leaders. In this episode of PowerTips Unscripted, Wayne Ottum discusses these challenges and provides tools and methodologies for facing these challenges head-on. In addition, he talks about how he helps owners create a business that works for them.

Wayne Ottum is a senior consultant at Remodelers Advantage. Wayne has over 30 years of experience, with 15 of those years specializing in the remodeling industry. He helps create clear and compelling paths for owners to meet their goals.

Wayne, Victoria, and Mark talk more about:

  • Checklist of leadership skills
  • How to know when to develop or hire leaders
  • Managers vs. Leaders
  • And more…

Why You Should Have a Personal Vision Statement with Dave Bryan – [Best of PowerTips Unscripted]

A personal vision statement charts your course — in life and in business. If you don’t have one, you might as well be lost at sea when you’re making decisions.

For Dave Bryan, his personal vision statement serves as his North Star, allowing him to plot his course through his life. “There are a million ways in any given day to get knocked off course,” he says. “Everything you do should be in support of your life, and having a personal vision statement can help you stay on the path and keep on track.”

In this meaningful episode, Dave talks to Victoria and Mark about the genesis of the idea for him, how he did it, and gives tips for how you can write your own. Most importantly, he shares his reasons why you should.

Dave president of Blackdog Builders, with offices in Salem and Amherst, NH. After starting his business in 1989, he’s built Blackdog into a strong, consistently profitable business, with several diversifications under its umbrella. Dave is an entrepreneur who is known for the discipline and care with which he runs his company. Dave is also one of our popular Roundtables facilitators, where he shares his story with the groups.

Being an entrepreneur can be lonely, with no one to keep you accountable. Planning your life and using a personal vision statement can help define your goals. Dave’s path to writing his own statement began with the recession in 2008. “It was brutal,” he says. But defining the goals and intentions for his life going forward was a turning point.

You’ll hear Dave’s personal vision statement and learn why he won’t share it in written form. But you have to do the work yourself for your own, he says. Dave covers how to develop your personal vision statement, and what it can do for your life and business, including:

  • Creating a vision board as a first step
  • Why work is only a tool to build your life
  • How far out to plan
  • Working gratitude into your plan
  • What you learn when you look back

Employee Reviews: It’s Time for a Change with Tim Faller – [Best of PowerTips Unscripted]

Reviewing employees in the remodeling world is, at best, a struggle.

It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration.

Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest to talk about his efforts towards reworking the employee review process in this episode.

Tim is a senior consultant here at Remodelers Advantage and known throughout the industry as the “Guru of Production.”

Tim is a well-known author and works with remodelers and production teams across the US and Canada. In addition to being the lead facilitator for the R/A Production Manager Roundtables Groups, he is also the Co-host of the popular podcast, The Tim Faller Show.

Victoria, Mark and Tim talk more about:

  • The challenges of the “old system”
  • The inspiration behind the reworking of the employee review process
  • The parts that need reworking
  • Objectives and goals of the rework
  • Implementing the rework
  • And more…

The Magic of Disney’s Customer-Service Strategies with Pete Blank – [Best of PowerTips Unscripted]

In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and discusses how to apply these lessons to your remodeling company to boost your own team’s customer-service performance. 

Pete has been developing leaders and improving service levels of organizations for the past 25 years — 13 of those with the Walt Disney Co. and the past 12 in local government. He loves inspiring others with ways to enhance their organizational culture. You can learn more about Pete Blank at his website: www.peteblank.com, or on his LinkedIn page

Growing up near Disney World in Orlando, FL., Pete says he knew he always wanted to work there. After a few years as a sportscaster in Alabama, Pete went to Florida and began working for Disney. After 13 years, he and his family moved back to Alabama so he could start working in the local government.

Blank said that the biggest challenges to providing outstanding customer service and experiences are speed and expectations. Technology has changed the speed and convenience with which goods and services can be delivered, so you have to align your client’s expectations with what you can actually deliver. 

Mark, Victoria, and Pete talk more about:

  • The difference between customer service and customer experience
  • How social media amplifies all experiences —good and bad
  • Making customer service part of your mission
  • How emotional connections create relationships
  • How to measure your customer-service success
  • The power of follow-up surveys
  • And more …

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How To Double The Number Of Top Leaders In Your Remodeling Comapny: Hire And Train More Women, Featuring Iris Harrell – [PowerTips Unscripted] S4 E8

In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators, and task-oriented, making them assets to any organization. 

Iris founded Harrell Design Build, a large, female-led, employee-owned, full-line remodeling company.  Harrell has consistently committed to high-quality design and craftsmanship and conscientious customer care since their inception in 1985. They also employ only people who share these ideals, including their reliable, rigorously selected subcontractors, and they are very proud of their commitment to women and diversity in the workplace.

Iris, Victoria, and Mark discuss:

  • Women in key positions in your company are a competitive advantage
  • Overcoming internal (and inherent) biases
  • And more…

Listen…

Strategy Isn’t Enough with Brian Gottlieb – [Best of PowerTips Unscripted]

A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy. 

In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark.

Brian Gottlieb is the founder and CEO of Tundraland Home Improvements, which serves all of Wisconsin. He started his business on a plastic folding table, with just $3,000 in cash. Today, Tundraland employs more than 220 people, and revenues  are in excess of $42 million. 

He defines strategy as an integrated set of choices an organization makes to position against the competition, add value to their customers, and add value to the company. Brian’s “a-ha” moment came last summer, when he understood that when a community is at its full potential, we’re all in a better place; and when an organization is at its full potential, we’re all in a better place.

He calls Tundraland a training organization — developing an employee to his or her full potential is a key point of the company’s  strategy. Brian describes the four ways to define your culture, and how to make it stronger, including:

  • How building a strong culture is like building a ship
  • How realizing potential depends on others
  • Examples of the wrong strategies
  • And more …

Pheel the Love — How the Most Powerful Force in the Universe Builds Great Companies, with Tom Burgoyne – [Best of PowerTips Unscripted]

Everyone would love to have raving fans — and today’s guest knows the feeling. Tom Burgoyne has had a 30-year career as the person behind the Phillie Phanatic — the most popular mascot in sports. 

In this episode, Tom talks to Victoria and Mark about what the Phanatic has taught him about the importance of customer service — and how it can be a great differentiator.  Tom has learned, while in costume, that the love people have for the Phanatic, and the love the mascot shares, can be applied to your everyday working life. 

Tom was working in sales when he answered a blind ad to become the backup to the original Phanatic. He was the backup for four years before assuming the primary role. He’s also the author of Pheel The Love!: How the Most Powerful Force in the Universe Builds Great Companies — Phillie Phanatic Style!  He applied this principle to improving customer service through love and fun, including:

  • Being authentic
  • Deciding to be loving
  • Noticing opportunities to share the love
  • Acting on the opportunities
  • The big smooch — making people feel special
  • Being consistently optimistic as a company
  • The Love 15 evaluation
  • And more …

Tom shares some of his most enduring memories as the Phanatic, including leading the 2008 World Series parade, how hot it gets in the costume, and what the Phanatic and Remodelers Advantage have in common.

Tom also has a podcast called Phillies Backstage with Brazer and Burgoyne. And you can check out his page on LinkedIn.

This episode was initially posted in 2019.

Using Kaizen to Improve Your Business with Michael Sauri [Best of PowerTips Unscripted]

In today’s episode of PowerTips Unscripted, we are featuring one of our more popular episodes. If you have topic ideas for an episode or a guest we should be interviewing, send an email to victoria@remodelersadvantage.com.  Enjoy!    

The Kaizen practice focuses on improving existing, standardized processes by eliminating waste and was first practiced in Japanese businesses after World War II.  Kaizen translates to “Change for Good,” and that can mean many great things for your growing remodeling company. The process of constant improvement, with every team member participating, allows your company to constantly raise the bar on its target metrics.  

In this episode, Victoria and Mark learn more about the Kaizen practice of process improvement by welcoming Michael Sauri, CEO of TriVista USA, to the show.

Michael and his wife Deborah started TriVistaUSA in 2005 with the goal of providing an outlet for creativity and a Ritz Carlton-level client experience. “Our Thoughtful Design Builds Fine Living,” is their mission statement and their mantra as they bring phenomenal, award-winning design to the Design/Build community in the Washington DC area.

Victoria, Mark and Michael talk more about:

  • The background of Kaizen and how TriVista got involved
  • Hiring and developing a team within the Kaizen structure
  • The differences between Kaizen and other process improvement practices
  • And More…

Building a Culture of Support in Construction with Steve Barkhouse – [Powertips Unscprited] S4 E2

Steve Barkhouse joins PowerTips Unscripted to discuss how to create a culture of mental health support in the remodeling industry. In the post covid era, Mental health has affected many employees and business owners, so Steve and his team created a framework for dealing with the added stress that comes from covid. This support framework includes a video and a full-day training session to help employees work on and improve their mental health. Steve talks about how this initiative of offering additional support has helped his company build a healthy culture.

Steve is the owner of the award-winning remodeling firm Amsted Design-Build in Ottawa, Canada. Over the past 33 years, Steve has grown Amsted into a 50-person team with over $20 million in revenues. He is a past Impact Award winner and a 15-year member of the Mentor group Remodelers Advantage Roundtables Peer Group.

Steve, Victoria, and Mark talk more about:

    • The impact of mental health on the employees
    • Why mental health is crucial right now
    • Mental health in the remodeling industry
    • And more…

The Delicate Art of Qualifying Remodeling Leads with Chip Doyle- [Best of Powertips Unscripted]

Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right? 

Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind.

In this episode, Chip’s back with Victoria and Mark to break down the best practices for lead evaluation over the phone, and what to leave for the salesperson to handle in the prospect’s home.  

Chip Doyle wrote Selling to Homeowners — The Sandler Way, a best-selling industry book, and has been offering Sandler training for 20 years. He has worked with hundreds of remodeling companies across North America — including many of our Roundtables members and RA University members, and many other RA programs.

The most fundamental mistake many remodeling companies make — especially in this hot market — is mismanaging leads over the phone. Over-qualifying leads mean you’re actually losing money, says Chip. He says the salesperson’s job is to go out and get “no”s. Getting into the home is key, but too many owners wear too many hats and don’t have enough time to devote to sales calls. The result is being too stringent during the initial phone calls. Chip talks about how to qualify your prospects the right way, including:

  • Predictive qualifying
  • How long the initial call should take
  • Who should do the qualifying
  • Training the qualifier, or LIP
  • Ensuring that the homeowner has a positive experience on that first call
  • Finding out the client’s pain points while on the phone
  • Making and confirming appointments
  • And more …
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