As remodeling companies grow, owners face the challenges of deciding when leaders are needed, how to find them, and train them to be good leaders. In this episode of PowerTips Unscripted, Wayne Ottum discusses these challenges and provides tools and methodologies for facing these challenges head-on. In addition, he talks about how he helps owners create a business that works for them.
Wayne Ottum is a senior consultant at Remodelers Advantage. Wayne has over 30 years of experience, with 15 of those years specializing in the remodeling industry. He helps create clear and compelling paths for owners to meet their goals.
A personal vision statement charts your course — in life and in business. If you don’t have one, you might as well be lost at sea when you’re making decisions.
For Dave Bryan, his personal vision statement serves as his North Star, allowing him to plot his course through his life. “There are a million ways in any given day to get knocked off course,” he says. “Everything you do should be in support of your life, and having a personal vision statement can help you stay on the path and keep on track.”
In this meaningful episode, Dave talks to Victoria and Mark about the genesis of the idea for him, how he did it, and gives tips for how you can write your own. Most importantly, he shares his reasons why you should.
Dave president of Blackdog Builders, with offices in Salem and Amherst, NH. After starting his business in 1989, he’s built Blackdog into a strong, consistently profitable business, with several diversifications under its umbrella. Dave is an entrepreneur who is known for the discipline and care with which he runs his company. Dave is also one of our popular Roundtables facilitators, where he shares his story with the groups.
Being an entrepreneur can be lonely, with no one to keep you accountable. Planning your life and using a personal vision statement can help define your goals. Dave’s path to writing his own statement began with the recession in 2008. “It was brutal,” he says. But defining the goals and intentions for his life going forward was a turning point.
You’ll hear Dave’s personal vision statement and learn why he won’t share it in written form. But you have to do the work yourself for your own, he says. Dave covers how to develop your personal vision statement, and what it can do for your life and business, including:
Reviewing employees in the remodeling world is, at best, a struggle.
It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration.
Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest to talk about his efforts towards reworking the employee review process in this episode.
Tim is a senior consultant here at Remodelers Advantage and known throughout the industry as the “Guru of Production.”
In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and discusses how to apply these lessons to your remodeling company to boost your own team’s customer-service performance.
Pete has been developing leaders and improving service levels of organizations for the past 25 years — 13 of those with the Walt Disney Co. and the past 12 in local government. He loves inspiring others with ways to enhance their organizational culture. You can learn more about Pete Blank at his website: www.peteblank.com, or on his LinkedIn page.
Growing up near Disney World in Orlando, FL., Pete says he knew he always wanted to work there. After a few years as a sportscaster in Alabama, Pete went to Florida and began working for Disney. After 13 years, he and his family moved back to Alabama so he could start working in the local government.
Blank said that the biggest challenges to providing outstanding customer service and experiences are speed and expectations. Technology has changed the speed and convenience with which goods and services can be delivered, so you have to align your client’s expectations with what you can actually deliver.
Mark, Victoria, and Pete talk more about:
The difference between customer service and customer experience
How social media amplifies all experiences —good and bad
In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators, and task-oriented, making them assets to any organization.
Iris founded Harrell Design Build, a large, female-led, employee-owned, full-line remodeling company. Harrell has consistently committed to high-quality design and craftsmanship and conscientious customer care since their inception in 1985. They also employ only people who share these ideals, including their reliable, rigorously selected subcontractors, and they are very proud of their commitment to women and diversity in the workplace.
Iris, Victoria, and Mark discuss:
Women in key positions in your company are a competitive advantage
A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy.
In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark.
Brian Gottlieb is the founder and CEO of Tundraland Home Improvements, which serves all of Wisconsin. He started his business on a plastic folding table, with just $3,000 in cash. Today, Tundraland employs more than 220 people, and revenues are in excess of $42 million.
He defines strategy as an integrated set of choices an organization makes to position against the competition, add value to their customers, and add value to the company. Brian’s “a-ha” moment came last summer, when he understood that when a community is at its full potential, we’re all in a better place; and when an organization is at its full potential, we’re all in a better place.
He calls Tundraland a training organization — developing an employee to his or her full potential is a key point of the company’s strategy. Brian describes the four ways to define your culture, and how to make it stronger, including:
How building a strong culture is like building a ship
Everyone would love to have raving fans — and today’s guest knows the feeling. Tom Burgoyne has had a 30-year career as the person behind the Phillie Phanatic — the most popular mascot in sports.
In this episode, Tom talks to Victoria and Mark about what the Phanatic has taught him about the importance of customer service — and how it can be a great differentiator. Tom has learned, while in costume, that the love people have for the Phanatic, and the love the mascot shares, can be applied to your everyday working life.
Tom shares some of his most enduring memories as the Phanatic, including leading the 2008 World Series parade, how hot it gets in the costume, and what the Phanatic and Remodelers Advantage have in common.
In today’s episode of PowerTips Unscripted, we are featuring one of our more popular episodes. If you have topic ideas for an episode or a guest we should be interviewing, send an email to victoria@remodelersadvantage.com. Enjoy!
The Kaizen practice focuses on improving existing, standardized processes by eliminating waste and was first practiced in Japanese businesses after World War II. Kaizen translates to “Change for Good,” and that can mean many great things for your growing remodeling company. The process of constant improvement, with every team member participating, allows your company to constantly raise the bar on its target metrics.
In this episode, Victoria and Mark learn more about the Kaizen practice of process improvement by welcoming Michael Sauri, CEO of TriVista USA, to the show.
Michael and his wife Deborah started TriVistaUSA in 2005 with the goal of providing an outlet for creativity and a Ritz Carlton-level client experience. “Our Thoughtful Design Builds Fine Living,” is their mission statement and their mantra as they bring phenomenal, award-winning design to the Design/Build community in the Washington DC area.
Victoria, Mark and Michael talk more about:
The background of Kaizen and how TriVista got involved
Hiring and developing a team within the Kaizen structure
The differences between Kaizen and other process improvement practices
Steve Barkhouse joins PowerTips Unscripted to discuss how to create a culture of mental health support in the remodeling industry. In the post covid era, Mental health has affected many employees and business owners, so Steve and his team created a framework for dealing with the added stress that comes from covid. This support framework includes a video and a full-day training session to help employees work on and improve their mental health. Steve talks about how this initiative of offering additional support has helped his company build a healthy culture.
Steve is the owner of the award-winning remodeling firm Amsted Design-Build in Ottawa, Canada. Over the past 33 years, Steve has grown Amsted into a 50-person team with over $20 million in revenues. He is a past Impact Award winner and a 15-year member of the Mentor group Remodelers Advantage Roundtables Peer Group.
Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right?
Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind.
In this episode, Chip’s back with Victoria and Mark to break down the best practices for lead evaluation over the phone, and what to leave for the salesperson to handle in the prospect’s home.
Chip Doyle wrote Selling to Homeowners — The Sandler Way, a best-selling industry book, and has been offering Sandler training for 20 years. He has worked with hundreds of remodeling companies across North America — including many of our Roundtables members and RA University members, and many other RA programs.
The most fundamental mistake many remodeling companies make — especially in this hot market — is mismanaging leads over the phone. Over-qualifying leads mean you’re actually losing money, says Chip. He says the salesperson’s job is to go out and get “no”s. Getting into the home is key, but too many owners wear too many hats and don’t have enough time to devote to sales calls. The result is being too stringent during the initial phone calls. Chip talks about how to qualify your prospects the right way, including:
Predictive qualifying
How long the initial call should take
Who should do the qualifying
Training the qualifier, or LIP
Ensuring that the homeowner has a positive experience on that first call
Finding out the client’s pain points while on the phone