Ep.34: The Evolution of SEO with Spencer Powell
Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people...
Ep.33: The Sales-to-Production Handoff with Bruce Case
To many remodelers, a project works like a relay race, depending on good handoffs of the baton. The sales-to production-handoff is critical, and if you drop the baton, the race is over. But there are ways to make it less of a hard handoff and more of a continuum, says Bruce Case. Bruce joins Victoria...
Ep.32: Industry Insights with Rick Strachan
If you’re curious as to where the remodeling industry is going and the key opportunities for the future, Rick Strachan of Hanley Wood has your answers. In this episode, Rick breaks it all down with Victoria and Mark, telling you what will drive growth, and how to face the coming challenges. You’ll get the big...
Ep.31: How to Successfully Use Cost-Plus Pricing with Josh Baker
The Cost-Plus Pricing model seems to go completely against common sense, but it’s a concept that we’re getting more questions about from our membership. One contributing factor is that consumers increasingly demand transparency when purchasing products and services — and homeowners are coming to expect it when undertaking a remodeling project. But so many remodelers...
Ep.30: How to Create a Financial Plan with Sacha Millstone
Business plans, marketing plans, any plan serves as a map to a goal. Your financial plan is no different. You need to set your goal, write it down, and commit to it. Our Roundtables members do this regularly for their businesses. But too many people get anxious when it comes to looking at their personal...
Ep.29: How to Build an Award-Winning Company with Jeremy Martin
Success in the remodeling industry is all by the book for Jeremy Martin. That goes for the 50 books he reads per year, and the systems and business processes he institutes and uses at his company. And most importantly, those two factors culminate in “The Book” — the three-ring binder filled with details and documentation...
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