The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so that you can use marketing to increase profit.
Spencer is the CEO of Builder Funnel & the author of the book, The Remodeler Marketing Blueprint. Spencer began his marketing journey by helping his uncles’ remodeling division grow from $2M to $10M in 4 years & now helps remodeling companies create sustainable, repeatable marketing plans.
Victoria, Mark and Spencer talk more about:
Developing strategy
The importance of tracking/measuring
Taking the necessary steps for successful strategies
And more…
Builder Funnel Webinar: De-Mystifying Websites and SEO: How to Attract Ideal Clients through Google Search
Learn how to attract your ideal client projects through Google search and SEO. In this 45 minute presentation, Spencer Powell of Builder Funnel cuts to the chase. No fluff, no BS. He’ll share what’s working for his clients right now and some of the SEO strategies he’s learned helping them generate over $150M in sales of remodeling projects and custom homes.
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business.
So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand out, attract the best clients, and win every sale that comes your way.”
Mark is an accomplished speaker and writer, as well as the Vice President of Remodelers Advantage, President of R/A Marketing Inc., author, and co-host of this podcast. He provides strategic direction for Remodelers Advantage’s internal and external marketing and communications programs, in addition to being responsible for the company’s brand identity, and ensuring marketing alignment across all channels.
Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing.
Jesse has an impressive background as a serial entrepreneur. He’s founded, grown, and sold multiple ventures throughout his career, including SportsMemorabilia.com, a skincare brand, and DietSpotlight.com. Jesse also holds an MBA from The Wharton School and a BA from UC Santa Barbra. He is currently the CEO and Founder of Audience.co.
Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection.
On this episode of Best of Powertips Unscripted, Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels can allow remodelers to present themselves as conduits for creating retreats from stress at home. These tips can help them fill their pipelines with homeowners who are hungry for a reprieve.
Tanya Bamford is the Managing Director of R/A Marketing–a full-service agency providing creative, yet straightforward marketing solutions for remodeling companies across the United States.
This episode will cover:
What empathy marketing is.
Practical ways to incorporate empathy into your marketing messages.
How this is this different than leveraging “pain points.”
The challenge of making an emotional connection with a stranger and how empathy marketing bridges that gap.
How remodeling companies can begin to incorporate empathy into their marketing.
Sean Castrina joins the program to discuss why everyone should think like an entrepreneur and the importance of developing a strategy for determining what business you want to start. He shares that when he lost his job, he found another one so he could take his time to figure out his next steps.
Sean Castrina is the Founder of The Weekend MBA, host of The 10 Minute Entrepreneur Podcast (a top 10 entrepreneurship podcast), an author of 4 bestselling books, and a serial entrepreneur.
Sean, Victoria and Mark discuss:
Critical components of building a successful business
The top reasons why most entrepreneurs fail
Why you must constantly look for new revenue streams
Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right?
Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind.
In this episode, Chip’s back with Victoria and Mark to break down the best practices for lead evaluation over the phone, and what to leave for the salesperson to handle in the prospect’s home.
Chip Doyle wrote Selling to Homeowners — The Sandler Way, a best-selling industry book, and has been offering Sandler training for 20 years. He has worked with hundreds of remodeling companies across North America — including many of our Roundtables members and RA University members, and many other RA programs.
The most fundamental mistake many remodeling companies make — especially in this hot market — is mismanaging leads over the phone. Over-qualifying leads mean you’re actually losing money, says Chip. He says the salesperson’s job is to go out and get “no”s. Getting into the home is key, but too many owners wear too many hats and don’t have enough time to devote to sales calls. The result is being too stringent during the initial phone calls. Chip talks about how to qualify your prospects the right way, including:
Predictive qualifying
How long the initial call should take
Who should do the qualifying
Training the qualifier, or LIP
Ensuring that the homeowner has a positive experience on that first call
Finding out the client’s pain points while on the phone
Many remodelers dream of one day building a high-volume remodeling company. Others aren’t sure it’s worth the effort.
In this episode, we talk to Jake Schloegel about what it takes to grow a high-volume remodeling business. Why build it? Who should be involved? What are the expectations?
Jake is the Founder of Schloegel Design Remodel, an award-winning Design/Build firm in Kansas City. He started in 1980 as a one-person company and has grown it, with the help of his team, to an operation exceeding $14 million in revenue annually. The company is now managed by Jake’s son, Charlie Schlegel, and his business partner, Chris Peterson.
Jake has been a facilitator and instructor for Remodelers Advantage for years and is very active in the remodeling community, having served as president of NARI from 1990 through 1992.
Victoria, Mark, and Jake talk more about:
Jake’s business and what prepared him for growth.
Who helped Jake in building the company?
The key components necessary for sustainable growth.
Why Jake wanted to achieve high volume.
What Jake would do differently if he could have some do-overs.
Special guest Ben Juncker discusses the lessons he learned and actions he took to go from a roofing employee to the owner of a multimillion dollar business and a best-selling author. After being in business for a while and buying out his partner, he realized that profits are more important than revenue and that he needed to start looking at his business at the macro level. He started focusing proper staffing and creating processes, which led to meaningful growth.
Ben started his company, Craftsman’s Choice, in 1998 and became a James Hardie siding contractor in 2000. Since that time Craftsman’s Choice has grown continuously to become one of the nation’s top James Hardie Remodelers, completing over 175 jobs per year. They have won James Hardie’s prestigious President’s Club award every year since its inception in 2015.
Ben, Victoria, and Mark discuss the importance of:
Knowing what is happening on job sites
Building accountability into all processes and systems
The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so that you can use marketing to increase profit.
Spencer is the CEO of Builder Funnel & the author of the book, The Remodeler Marketing Blueprint. Spencer began his marketing journey by helping his uncles’ remodeling division grow from $2M to $10M in 4 years & now helps remodeling companies create sustainable, repeatable marketing plans.
Victoria, Mark and Spencer talk more about:
Developing strategy
The importance of tracking/measuring
Taking the necessary steps for successful strategies
And more…
For the Marketing Pro on Your Holiday Gift List...
There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage.
So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here to share how you can use digital marketing to find that talent.
Danielle is the President of Builder Funnel, a digital marketing agency serving remodelers like you for over a decade. She’s here to share some of her top tips that worked for Builder Funnel as they grew alongside their clients and the industry over the past year and a half.
Victoria, Mark and Danielle talk more about:
Increasing brand awareness
Building a culture and reputation
The “always hiring” mentality
And more…
How Much Does a Bad Hire Cost Your Business?
The Remodelers Advantage Hiring Edge Program helps you hire key team members more effectively using a unique combination of TriMetrix DNA Assessment Tools and experienced, hands-on business coaching. Our mission is to improve your hiring process and help you attract the talent your company needs and deserves.