Building Meaningful Customer Personas with Aimee Pagano – [Best of PowerTips Unscripted]
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build […]
Digital Marketing Hacks to Grow Your Business with Jesse Stein – [Best of PowerTips Unscripted]
Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing. Jesse […]
How to Compete Against BIG Competitors and Win with Mark Harari – [Best of PowerTips Unscripted]
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand […]
Digital Marketing Hacks to Grow Your Business with Jesse Stein – [PowerTips Unscripted] S4 E14
Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing. Jesse […]
Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [Best of PowerTips Unscripted]
Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. On this episode of Best of Powertips Unscripted, Tanya Bamford joins Victoria and Mark to share how […]
Everyone Should Think Like an Entrepreneur with Sean Castrina – [PowerTips Unscripted] S4 E4
Sean Castrina joins the program to discuss why everyone should think like an entrepreneur and the importance of developing a strategy for determining what business you want to start. He shares that when he lost his job, he found another one so he could take his time to figure out his next steps. Sean Castrina […]
The Delicate Art of Qualifying Remodeling Leads with Chip Doyle- [Best of Powertips Unscripted]
Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right? Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind. In this episode, […]
Growing a High Volume Remodeling Business with Jake Schloegel- [Best of Powertips Unscrpited]
Many remodelers dream of one day building a high-volume remodeling company. Others aren’t sure it’s worth the effort. In this episode, we talk to Jake Schloegel about what it takes to grow a high-volume remodeling business. Why build it? Who should be involved? What are the expectations? Jake is the Founder of Schloegel Design Remodel, an […]
Ep.185: Getting To An 8-Figure Remodeling Business With Ben Juncker
Special guest Ben Juncker discusses the lessons he learned and actions he took to go from a roofing employee to the owner of a multimillion dollar business and a best-selling author. After being in business for a while and buying out his partner, he realized that profits are more important than revenue and that he […]
Ep.164: Focusing on What Matters Most with Spencer Powell
The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so […]