The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so that you can use marketing to increase profit.
Spencer is the CEO of Builder Funnel & the author of the book, The Remodeler Marketing Blueprint. Spencer began his marketing journey by helping his uncles’ remodeling division grow from $2M to $10M in 4 years & now helps remodeling companies create sustainable, repeatable marketing plans.
Victoria, Mark and Spencer talk more about:
Developing strategy
The importance of tracking/measuring
Taking the necessary steps for successful strategies
And more…
For the Marketing Pro on Your Holiday Gift List...
There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage.
So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here to share how you can use digital marketing to find that talent.
Danielle is the President of Builder Funnel, a digital marketing agency serving remodelers like you for over a decade. She’s here to share some of her top tips that worked for Builder Funnel as they grew alongside their clients and the industry over the past year and a half.
Victoria, Mark and Danielle talk more about:
Increasing brand awareness
Building a culture and reputation
The “always hiring” mentality
And more…
How Much Does a Bad Hire Cost Your Business?
The Remodelers Advantage Hiring Edge Program helps you hire key team members more effectively using a unique combination of TriMetrix DNA Assessment Tools and experienced, hands-on business coaching. Our mission is to improve your hiring process and help you attract the talent your company needs and deserves.
So, you’ve been thinking of starting a podcast for your business.
While it is one of the best reasons to gain notoriety and establish value for your community of clients, starting a podcast doesn’t mean it will bring success all on its own.
Guest John Corcoran is here to share his tips and tricks for how to make podcasts your most valuable marketing tactic.
John Corcoran is the co-founder of Rise25, an agency that helps businesses generate qualified leads, referrals and strategic partnerships using podcasts, and lead generation using LinkedIn and content marketing. He is also an author, a former Clinton White House writer, and is on a mission to make the world a smaller place, through connections.
Victoria and John talk more about:
Building relationships and creating connections
Generating content
The value of podcasts
And more…
Be the Lobster - A Marketing Masterclass
Based on his bestselling book, Lobster on a Cheese Plate, Mark Harari leads this intensive masterclass that will cover everything from positioning, messaging, building a marketing plan, measurement, customer research techniques, and more.
Held in-person at the R/A Headquarters in Maryland on August 9-10, 2021, this class is designed to help all levels of marketing expertise excel.
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business.
So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his new book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand out, attract the best clients, and win every sale that comes your way.”
Mark is an accomplished speaker and writer, as well as the Vice President of Remodelers Advantage, President of R/A Marketing Inc., author, and co-host of this podcast. He provides strategic direction for Remodelers Advantage’s internal and external marketing and communications programs, in addition to being responsible for the company’s brand identity, and ensuring marketing alignment across all channels.
As a distinguished author and CEO, David brings his knowledge of world-class sales, sales management tactics and actionable strategies into this episode.
For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer.
In this episode, Spencer dives into his new book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully.
Spencer is the CEO of Builder Funnel and founder of Builder Funnel Academy, author, and radio host. Spencer has been a longtime guest and sponsor of the show, and gives listeners even more knowledge about marketing in the remodeling world in this episode.
Victoria, Mark and Spencer talk more about:
How this journey began.
How marketing has changed over the years.
What the marketing blueprint looks like for remodelers.
Effective communication is measured by outcomes. Communication without an outcome is like traveling without a destination. The communication techniques used in selling are frequently more disastrous than helpful.
In this episode, Dave Yoho will expound upon several powerful communication techniques that have a psychological background, and have been proven to lead individuals to the outcome(s) they desire.
The measure of all communication is the outcome achieved. If you are not receiving the outcome desired with your communication – change what you are doing.
Dave Yoho is the president of Dave Yoho Associates, a widely recognized small business consulting company. He sits on the board of public companies, has appeared in over 100 video training series and has made over 5,000 speeches in all 50 states and 17 foreign countries.
Victoria, Mark and Dave talk more about:
Proven communication/sales tactics that a salesperson can use to find success.
The importance of persuasive language in the sales process, and some examples of how it is used.
Using customer satisfaction selling to introduce trial closes, and effectively close against price.
The most common reason for the failure of veteran salespeople.
Learning more about these powerful communication/sales tactics
Dave Pollard, Co-Founder & Design Director of Liv Companies outside of Chicago, joins the show to talk more about how his firm utilizes 3D renderings in almost every aspect of their business.
Leading LivCo’s design team, Dave’s process quickly takes hand sketches to full-blown renderings and walk-throughs, and they are even leveraging the power of quick video editing to help clients and prospects truly feel what their home can be, and leave every meeting feeling inspired.
LivCo has been leveraging the power of 3D design since they began design/build back in 2012. Initially used simply as a creative tool for developing ideas, they quickly learned that the 3D output could take them to a higher level in sales, efficiency of communication, and marketing.
Victoria, Mark and Dave talk more about:
The software LivCo uses and why they use it.
An overview of LivCo’s general design workflow.
Using 3D visualization for more than just client presentations.
The time it takes to make deliverables to the client.
Created exclusively for design managers and senior-level designers in remodeling and custom building companies, this MasterClass brings together presentations from award-winning industry experts, best practice sharing, and more. [ More Information + Registration ]
As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation.
But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the United States, the Americas and the world, and we will hear what that means to your business now and in the future.
Ken is President/CEO of KGC Direct and is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy.
Victoria, Mark and Ken talk more about:
Ken’s transition from Marketing into Demography
The relationship between markets and demographic data
The effect Covid-19 will have on the demographic landscape in the United States
The generations in the US that will be the most influential in the next 20 years
The categories/sectors of commerce that will suffer and which will flourish demographically going forward
Here's Mark's New Book that was Mentioned!
LOBSTER ON A CHEESE PLATE: Learn How to Stand Out, Attract the Best Clients, and Win Every Sale that Comes Your Way.
Check Out Our Speakers for the 2020 Remodelers Summit
These industry veterans, authors and business owners will give you the information, advice and tools you need to prepare for the largest economic recovery in the history of North America, heading into 2021.
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect.
The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build meaningful personas to shape the way they go to market?
In this episode, Aimee Pagano talks with Victoria and Mark about the process of building these vital tools and what a remodeling firm can do with them.
Aimee is the Senior Digital Advisor at HighRoad Solutions, a smartech data integration company for associations. She has 20 years of marketing and communications experience and her specialties include persona development, content strategy and generation, lead gen, and website development / optimization.
Victoria, Mark and Aimee talk more about:
What a customer persona is and how remodeling firms would use it.
What the building blocks are for customer persona development.
Working without data.
What you do with the customer personas once you’ve developed them.
Who should be involved when going through a customer persona exercise.