Human Resources

Ep.38: Learning from the Trucking Industry To Solve Your Labor Shortage with Natalie Putnam

So many remodelers can’t reach their production potential because of the labor shortage. With the unemployment rate at a 20-year low, the struggle to find and retain good people is curbing business growth for small-business owners, across industries.

In this episode, Natalie Putnam tells Victoria and Mark about the hiring and retention strategies that have worked for her company in the trucking space, another industry struggling to find great people.

Natalie’s the chief commercial officer at Verst Logistics in Walton, KY. She’s a an industry expert, with 35 years of experience in supply chain, logistics, and trucking. Verst is growing at 24% a year, so Natalie regularly recruits employees and drivers for warehousing, fulfillment, and truck driving — in an area dominated by Amazon, FedEx, and DHL.

While wages play a significant role in recruiting and retention, it’s not the only lever you have, Natalie says. Your company culture can be a bigger factor in making employees accept your job offer. She shares other tactics that have worked for her in hiring and retaining good employees in a highly competitive market, including:

  • Expanding your target market — especially toward women
  • Using marketing for recruiting
  • The power of listening
  • Relaxing your requirements — how and why
  • Creating a Mentorship program
  • Why respect goes farther than cash
  • Job-site recruiting
  • The rise of robots
  • And much more…

Finding good people to work for you is a struggle. But taking some tips from another industry can help you prosper.

Ep.37: The Art of Effective Communication with Paul Winans

Most work requires more than one person to get it done. Effective communication is essential to the enterprise. Everyone has to learn the skills to communicate effectively. One key is concentrating on what brings you success — in work, with your spouse or partner, and in the rest of your life. Build on that.

In this episode, Paul Winans joins Victoria and Mark to dive in to work on having effective arguments, resolving conflict, and working on listening.

Paul and his wife Nina owned a remodeling company for 30 years, living and working together, selling the company in 2007. Paul continues to work in the industry as a consultant, writer, and facilitator with R/A’s Roundtables.  As a facilitator, Paul works with our members to help them improve every aspect of their communication.

The biggest problem in effective communication happens when people just want to be heard, and don’t take on the responsibility to listen. For entrepreneurs, especially, It’s easy to say you have to listen, but you’ve built your business on others hearing you, and that habit is hard to break.

It takes a conscious and constant effort toward improvement. Paul gives examples and tips for improving your communication skills, including:

  • Focusing on understanding the other person
  • Using “I” language, not “you” language
  • Avoiding verbal attacks, even if they’re unintentional
  • Asking neutral questions
  • Establishing a foundation for decision making
  • Bridging the gap between communication styles and paces
  • How to tell if someone’s just visiting the conversation
  • Why meeting about nothing is good, actually
  • And so much more…

2019 Couples Retreat Workshop

This episode covers a lot of valuable ground, and you have an opportunity to go even deeper as it pertains to working with your spouse. As we mentioned in this episode, Paul and Nina will lead a Couples Retreat Workshop 2019 in Scottsdale, AZ, on February 7-8, 2019.

It’s an intimate group of 15 couples who will learn how to deal with conflict, argue effectively, and set goals for yourselves. The spots are going fast (a reservation was made during the podcast!), so act quickly to take advantage of this incredible resource. Register here!

 

Ep.32: Industry Insights with Rick Strachan

If you’re curious as to where the remodeling  industry is going and the key opportunities for the future, Rick Strachan of Hanley Wood has your answers.

In this episode, Rick breaks it all down with Victoria and Mark, telling you what will drive growth, and how to face the coming challenges. You’ll get the big picture, detailed information to help you make strategic decisions for your future, and more numbers than you can shake a stick at.

Rick has worked in the media and information business serving the construction industry for 35 years, and for the last 26 years has been with Hanley Wood’s Remodeling Group. He is a founding member of the Harvard Joint Center Remodeling Futures Program, and is a past board member and former chairman of the Home Improvement Research Institutes Remodeling Professional Committee. He has also received NARI’s President’s Award for service to the industry.

The biggest drivers of remodeling, now and for the near term, are the Baby Boomers. Rick tells you what you need to know about this generation’s buying power and habits, as well as:

  • The predicted habits of Millennials in the remodeling space
  • The phenomenal growth in the industry and why the future looks bright
  • How to address your labor shortage
  • Why product and materials costs will escalate, and how to deal with it
  • Why HGTV isn’t all bad for business
  • What our aging housing stock means for you
  • And much more…

This episode is as close to fortune-telling as we can get. If you have any questions for Rick, you can email him at rstrachan@hanleywood.com. For more information about Hanley Wood and its news and information about the remodeling industry, go to their website.

Summit Partners

We are proud to partner with Rick and his team at Hanley Wood on producing the Remodelers Summit and we’re excited to get down to New Orleans for this year’s event. We only have 5 seats left for Summit so if you haven’t registered yet, please do so ASAP. You do NOT want to miss this year’s event!

Ep.29: How to Build an Award-Winning Company with Jeremy Martin

Success in the remodeling industry is all by the book for Jeremy Martin. That goes for the 50 books he reads per year, and the systems and business processes he institutes and uses at his company. And most importantly, those two factors culminate in “The Book” — the three-ring binder filled with details and documentation that has powered his company’s growth.

Jeremy talked with Victoria and Mark for our live podcast in June — and if you missed it, take this opportunity to catch up. You’ll hear insights and tactics you can put to work for your own company immediately.

A principal with RisherMartin in Austin, TX, Jeremy founded the company with partner Chris Risher. Jeremy graduated from the University of Texas with an engineering degree and went to work at Fortune 500 giants like IBM and Intel. Jeremy combined his corporate experience with his love of building and launched his home building career in 2001. He’s an RA Roundtables member, was recognized as a “Rising Star” by NAHB, and was in the “40 under 40” lists for Professional Builder and Professional Remodeler. With Chris, he was named the 2016 Fred Case Remodeling Entrepreneur of the Year, and was a finalist for the RA Impact Award.

Jeremy’s time with huge companies gives him a different perspective on the remodeling business, and he’s applied the lessons learned at businesses with 60,000 employees to his now 10-person company. “You have to think big to get big,” he says. “But don’t expect that growth to be linear.”

Learn how RisherMartin finds their ideal clients, gets an average of $1 million per job, and how they hire, along with:

  • Setting intentional time on the calendar for big picture thinking
  • Troubleshooting the most treacherous part of the remodeling business
  • The secret to a healthy business partnership
  • How to strive for continuous improvement
  • Selling the fixed-price model
  • And more…

You’ll also get to hear Mark admit his man-crush, and find out what Victoria’s theme song would be. You can learn more about RisherMartin on the company’s website, which devotes a page to The Book — that’s how important it is to their success.

In today’s episode, Victoria mentions a slide that was available during the Live Episode back in June, for those of you who are interested in learning more about Roundtables… Below is a copy of that slide, click to see a larger version.

Ep.27: How I Quadrupled My Revenue with Todd Jackson

Growing your company requires thinking big, developing innovative strategies, and taking risks. If you do it right, the results can be huge. Todd Jackson did it right, and quadrupled his revenue.

In this episode, Victoria and Mark talk to Todd about how he achieved that success, and the details and work behind the big numbers.

Todd is the CEO and president of Jackson Design & Remodeling in San Diego, CA, and a long-time Roundtables member. During the recession of 2007-2009, he developed and adopted strategies that got the company these amazing results in the next decade.

Learn how Todd not only weathered the downturn, but put systems in place and doubled-down on his marketing to power his company when the economy bounced back. He talks about the importance of creating a culture that celebrates success, as well as:

  • The key advice he got from another Roundtables member
  • Why his salespeople love their lower commissions
  • How his showroom drives profits
  • His strategy to cut the design process from months to weeks
  • Financing vs. cash
  • The awesome power of wearing slacks
  • And more…

There’s no one magic bullet, but a cohesive mix of strategies, calculated risks, and goals that will speed a remodeling company toward exponential growth. Click through to see more about Jackson Design & Remodel.

You don’t want to miss this episode!
 

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Ep.25: Open Book Management with Ken Kirsch

The thought of showing your financials to your employees may be unsettling. We’ve known remodelers who are so leery of sharing their numbers, their field crews don’t even know their project budgets.

But it doesn’t have to be that way, says Ken Kirsch, a proponent and practitioner of Open Book Management. In this episode, Ken tells Victoria and Mark that showing your numbers will engage and motivate your team — while helping your bottom line.

Ken is the president of MAK Design+Build Inc. in Davis, CA. Drawing on his experience as a carpenter and an artist, he and his wife Ellen started MAK Design+Build in 2003, out of an Airstream Trailer in their driveway. Ken’s a member of Roundtables group Krypton, and was introduced to the concept of Open Book Management at his very first RA meeting.

Victoria and Mark talk with Ken about the positives, and one surprising negative, he’s experienced since embracing Open Book Management. They discuss:

  • What to show and what to avoid
  • Focusing on the Big Picture 
  • The importance of your team being financially literate
  • When and how to discuss your numbers
  • Engaging your employees for lower turnover
  • And a whole lot more…

Transparency in business is much more than a buzzword, it’s something your employees will seek out more and more. Find out how Open Book Management can make your business better. Click here to see more about MAK Design+Build.

As promised, here is a shot of the AirStream that Ken got started in

 
 

Ep. 23: Managing Your Customers with Chip Doyle

As a business owner, it seems like you manage everyone — your staff, your crews, your kids, your pets. But if you — and especially your designers — aren’t managing your customers, says Chip Doyle, you’re wasting time and losing out on potential profits.

In this episode, Victoria, Mark and Chip discuss how to break up bottlenecks and speed up the process of handing off from Design to Production. By effectively managing client expectations, setting clear goals and deadlines, and guiding clients intentionally, you can avoid having projects park for too long in design and selections. “Time kills deals,” says Chip.

Chip has been in the sales industry for 28 years, and training with Sandler for nearly 16 years. He’s a sought-after speaker, and will be on the main stage at our Remodeler’s Summit in September, and co-authored Selling to Homeowners The Sandler Way. Chip has a licensed training center and trains companies of all sizes in Pleasant Hill, CA, helping them reach their full potential, exceed expectations and continue to grow.

Empowering designers to guide, and ultimately lead, clients through the design process can increase your profits by 25%, Chip tells our hosts. Some of the ways to get there include:

  • Cutting design time in half, without cutting corners
  • Giving designers the right role models
  • Managing “genius attacks”
  • Setting clear meeting goals and timely next steps
  • The importance of deadlines — for clients
  • Getting projects through that would otherwise stall
  • The traits to look for in a designer — toss the DISC assessment
  • And, as always, much more…

To learn more about Chip and what he can do to help you grow your company, check out his website at www.chipdoyle.sandler.com.

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Ep.17: Building a Sustainable Family Business with Wayne Rivers

According to the U.S. Bureau of the Census, roughly 90% of U.S. businesses are family-owned and the Remodeling industry is well represented by closely-held firms, typically started by a founder and then handed down through multiple generations.

Family-owned businesses often run into obstacles and challenges, usually driven by “soft issues” such as communication, emotions, past conflicts, bringing spouses into the business, etc. However, what many of these struggling firms lack is a common vision or mission from a business perspective.

In Episode 17, Victoria and Mark welcome Wayne Rivers, President of The Family Business Institute, to the show to discuss more about his unique approach in working with these types of businesses.

Wayne’s approach is very different and he talks about his tried and proven, step-by-step strategic planning method for maximizing BOTH the success of a business AND their family harmony.

Wayne is a well-known thought-leader, speaker and author on the subject of family-owned businesses; his latest book is Our Family Business Crisis: and How It Made Us Stronger. Wayne is a Wall Street Journal Expert Panelist and has appeared on the Today Show, CNN, MSNBC, CNBC and the Retirement Living Network.

Victoria, Mark and Wayne discuss the Institute’s unique way of working with their clients; topics include:

  • Identifying reasons why family-owned business struggle
  • Transitioning from one generation to the next
  • The importance of the founder establishing vision early and often
  • The dangers of working AT the business instead of working ON the business
  • “The Magic Bullet” – Business planning methodology and subsequent positive side-effects
  • Going in through the “business door” vs. “family door” when dealing with conflict
  • Dealing with and resolving “soft issues” families face when working together
  • Describing a few steps in the Institute’s 10 step process of working with businesses
  • And more…

A great episode regardless of whether your company is family-owned or not. Many of the concepts discussed about business planning methodology will apply to any business, regardless of ownership structure.

We loved having Wayne as a guest… and we’re even more excited to have him as a featured speaker at the 2018 Remodelers Summit in New Orleans in September.

If you are interested in working with Wayne, his Information is below:

Wayne Rivers
President, Co-Founder
The Family Business Institute
4050 Wake Forest Rd, Ste 110
Raleigh, NC 27609
877-326-2493
Website: www.FamilyBusinessInstitute.com

Ep.16: Keys to Developing an Impactful Leadership Team with Bob Gallagher

Can you define a good Leader vs. a good Manager? Are they the same, similar or completely different? How can having a strong leadership team affect the success or your business?

In Episode 16 Victoria and Mark welcome Bob Gallagher to the show to discuss how building the leadership team at Sun Design Remodeling Specialists has helped grow their business into one of the most successful firms in the Washington DC / Northern Virginia area.

Over the past 30 years, Bob has been instrumental in building and improving Sun Design’s operational procedures in all departments. Bob has been very involved in the industry, through his involvement in NARI, and has received four President’s awards and two Image awards from NARI National, as well as the Hall of Fame Award from the local NARI Metro DC Chapter.

Bob and his partner, Craig Durosko, are members of a Mentor-level Roundtables Group where they work with other large volume, successful firms from across the country.

Victoria, Mark and Bob explore the issue of not only identifying and hiring good leaders, but how to assemble them into a strong team that is focused primarily on making improvements within a company’s standards, systems and day-to-day operations.

Included in this episode:

  • Defining Leader vs. Manager – Improvements vs. Maintenance
  • Identifying leadership qualities, behaviors, etc.
  • Establishing goals for the team
  • Measuring the ongoing impact and success of the team
  • Building trust and working efficiently with open communication within the team
  • Facing challenges in building and training the team
  • Managing roles and personalities within the team
  • Developing leadership qualities into members of the team

Great insight from a very successful thought-leader among the remodeling industry… Don’t miss this opportunity to learn more about building the team that will help lead your company to the next level.

If you would like to learn more about Sun Design Remodeling Specialists you can visit their website: https://www.sundesigninc.com/

 

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