Ep.162: Digital Marketing Tactics for Hiring with Danielle Russell
There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage. So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here […]
Ep.154: How to Make Podcasts Your Most Valuable Marketing Tactic with John Corcoran
So, you’ve been thinking of starting a podcast for your business. While it is one of the best reasons to gain notoriety and establish value for your community of clients, starting a podcast doesn’t mean it will bring success all on its own. Guest John Corcoran is here to share his tips and tricks for […]
Ep.148: How to Compete Against BIG Competitors and Win with Mark Harari
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his new book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how […]
Ep.144: The Three Most Important Skills in Sales Management with David Mattson
Sales management can be one of the hardest jobs in a company, especially if you are both a player and coach. Sales managers are constantly focusing on how to improve their business, their team and themselves, and could use some tips along the way. Guest David Mattson joins Victoria and Mark in this episode to […]
Ep.141: The Remodeler Marketing Blueprint with Spencer Powell
For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer. In this episode, Spencer dives into his new book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully. Spencer is the CEO of […]
Ep.138: Focusing Your Communication Style on Customer Satisfaction with Dave Yoho
Effective communication is measured by outcomes. Communication without an outcome is like traveling without a destination. The communication techniques used in selling are frequently more disastrous than helpful. In this episode, Dave Yoho will expound upon several powerful communication techniques that have a psychological background, and have been proven to lead individuals to the outcome(s) […]
Ep.133: Harnessing the Power of 3D Visualization with Dave Pollard
Dave Pollard, Co-Founder & Design Director of Liv Companies outside of Chicago, joins the show to talk more about how his firm utilizes 3D renderings in almost every aspect of their business. Leading LivCo’s design team, Dave’s process quickly takes hand sketches to full-blown renderings and walk-throughs, and they are even leveraging the power of […]
Ep.128: Demography is Destiny with Kenneth Gronbach
As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation. But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the […]
Ep.125: Building Meaningful Customer Personas with Aimee Pagano
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build […]
Ep.118: How to Use Podcasting to Further Your Brand and Fuel Your Pipeline with Phil Pelucha
Because of the success of our podcasts (PowerTips Unscripted and The Tim Faller Show) we are often asked by our Roundtables members and contacts in the industry about the power of podcasting. Clearly we are advocates of this medium and today we talk more about how you as a business owner can build your brand […]