Many people believe that innovation comes from a sudden “aha!” moment, but, that is rarely the case.  So, guest Ben Bensaou is here to share how to continuously embed innovation into your company using a systematic approach.

Ben Bensaou is a professor and former Dean of Executive Education at INSEAD. As an innovation consultant, he has helped some of the world’s leading companies build innovation into their corporate DNA. He has been a visiting professor at Harvard Business School, and a research fellow at Wharton.

Victoria, Mark and Ben talk more about:

• The types of companies that benefit most from this approach
• Who is responsible for innovation in a company
• Shifting from a supplier-side view to a customer-side view
• And more…