Business Development

Strategy Isn’t Enough with Brian Gottlieb – [Best of PowerTips Unscripted]

A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy. 

In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark.

Brian Gottlieb is the founder and CEO of Tundraland Home Improvements, which serves all of Wisconsin. He started his business on a plastic folding table, with just $3,000 in cash. Today, Tundraland employs more than 220 people, and revenues  are in excess of $42 million. 

He defines strategy as an integrated set of choices an organization makes to position against the competition, add value to their customers, and add value to the company. Brian’s “a-ha” moment came last summer, when he understood that when a community is at its full potential, we’re all in a better place; and when an organization is at its full potential, we’re all in a better place.

He calls Tundraland a training organization — developing an employee to his or her full potential is a key point of the company’s  strategy. Brian describes the four ways to define your culture, and how to make it stronger, including:

  • How building a strong culture is like building a ship
  • How realizing potential depends on others
  • Examples of the wrong strategies
  • And more …

Everyone Should Think Like an Entrepreneur with Sean Castrina – [PowerTips Unscripted] S4 E4

Sean Castrina joins the program to discuss why everyone should think like an entrepreneur and the importance of developing a strategy for determining what business you want to start. He shares that when he lost his job, he found another one so he could take his time to figure out his next steps. 

Sean Castrina is the Founder of The Weekend MBA, host of The 10 Minute Entrepreneur Podcast (a top 10 entrepreneurship podcast), an author of 4 bestselling books, and a serial entrepreneur.

Sean, Victoria and Mark discuss:

  • Critical components of building a successful business
  • The top reasons why most entrepreneurs fail
  • Why you must constantly look for new revenue streams 

Gauging Your Designers’ Workload Effectively With Jeff Talmadge-[PowerTips Unscripted] S4 E1

In this episode, Jeff Talmadge discusses how he and his team created a point system for his design staff to spread their workload.  Each designer is assigned a predetermined number of points, weighted by criteria such as permitting, scope, and complexity of the job.  The team tracks points weekly and has found that designers are less stressed, customers are given more accurate timelines, and production can plan their workload better.

Jeff Talmadge is the president of Talmadge Construction, a large, premium design-build firm based in Aptos, CA.  Jeff and his team pride themselves on their commitment to customer service, quality workmanship, and a strong team culture.  

Jeff’s five words of wisdom – patience, persistence, never give up.

Listen as Jeff, Victoria, and Mark discuss:

  • Increasing job satisfaction across the company by managing designer workloads
  • Improving customer service by managing expectations with accurate timelines
  • And more…

The Delicate Art of Qualifying Remodeling Leads with Chip Doyle- [Best of Powertips Unscripted]

Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right? 

Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind.

In this episode, Chip’s back with Victoria and Mark to break down the best practices for lead evaluation over the phone, and what to leave for the salesperson to handle in the prospect’s home.  

Chip Doyle wrote Selling to Homeowners — The Sandler Way, a best-selling industry book, and has been offering Sandler training for 20 years. He has worked with hundreds of remodeling companies across North America — including many of our Roundtables members and RA University members, and many other RA programs.

The most fundamental mistake many remodeling companies make — especially in this hot market — is mismanaging leads over the phone. Over-qualifying leads mean you’re actually losing money, says Chip. He says the salesperson’s job is to go out and get “no”s. Getting into the home is key, but too many owners wear too many hats and don’t have enough time to devote to sales calls. The result is being too stringent during the initial phone calls. Chip talks about how to qualify your prospects the right way, including:

  • Predictive qualifying
  • How long the initial call should take
  • Who should do the qualifying
  • Training the qualifier, or LIP
  • Ensuring that the homeowner has a positive experience on that first call
  • Finding out the client’s pain points while on the phone
  • Making and confirming appointments
  • And more …

Growing a High Volume Remodeling Business with Jake Schloegel- [Best of Powertips Unscrpited]

Many remodelers dream of one day building a high-volume remodeling company. Others aren’t sure it’s worth the effort.

In this episode, we talk to Jake Schloegel about what it takes to grow a high-volume remodeling business. Why build it? Who should be involved? What are the expectations?

Jake is the Founder of Schloegel Design Remodel, an award-winning Design/Build firm in Kansas City. He started in 1980 as a one-person company and has grown it, with the help of his team, to an operation exceeding $14 million in revenue annually. The company is now managed by Jake’s son, Charlie Schlegel, and his business partner, Chris Peterson.

Jake has been a facilitator and instructor for Remodelers Advantage for years and is very active in the remodeling community, having served as president of NARI from 1990 through 1992.

Victoria, Mark, and Jake talk more about:

  • Jake’s business and what prepared him for growth.
  • Who helped Jake in building the company?
  • The key components necessary for sustainable growth.
  • Why Jake wanted to achieve high volume.
  • What Jake would do differently if he could have some do-overs.

Personal Wealth Building for Business Owners with George Kall-[Best of Powertips Unscripted]

As a remodeling business owner, building wealth and financial security is something you want to achieve.

Unfortunately, it’s something that many put off because the needs of today are more pressing, especially with the current market.

In this episode, Victoria and Mark talk to George Kall about tips and advice on planning for your future financial security today.

George owns Metro Building and Remodeling Group, a Design-Build firm in Ashburn, VA. George started the company seven years ago and now employs a team of 9 and was recently ranked #107 on this year’s Remodeling Magazines list of largest remodelers.

Victoria, Mark, and George talk more about:

  • Establishing a company 401k and how you implement it.
  • Setting aside money for your family.
  • Planning for uncertain times.
  • Obtaining financing for the business.

Recession-Proofing Your Company with Dave Edwards- [Best of Powertips Unscripted]

It’s easy to be successful in a great economy. You can get away with a lot of bad habits, lack of systems, and high overhead when jobs are large and margins high. But when the economy contracts, job sizes shrink, and margins erode, those bad habits can have a huge affect on the health of your company. Focusing on the right things when times are good are key to recession-proofing your business.

In this episode, Dave Edwards talks to Victoria and Mark about the lessons he learned and the changes he made to create a healthy company following the last recession, and how that positions it to survive and even thrive in the next downturn.

Dave is the founder and president of Earth Bound Homes, a home-building and remodeling company in San Jose, CA. Before he joined Remodelers Advantage Roundtables in 2014, Dave spent 12 years learning all the different ways to not build and run a profitable construction company. 

His path to recession-proofing his company came after watching other remodelers and builders go out of business in the last recession. After his company almost went bankrupt in 2011, he joined Roundtables and also went to counseling. He talks about his path to success in business and in his personal life, and how he has built a company that can withstand an economic downturn, including:

  • His metrics for success
  • Recognizing when someone else has better ideas, and running with them
  • The Stop/Start meeting to improve the company
  • Making project management a source of income
  • Identifying bad habits and how to fix them
  • How unbilled labor can cut into your profits
  • Why he cut his field staff to boost his revenue
  • And more …

Best of Powertips: Ep. 117: The Six Habits That Can Change Your Life with Laura DiBenedetto

 

The Six Habits are behaviors that we act out every day, minute to minute. These are the habits that define our relationship with ourselves, and our relationship with the world around us.”

 
Remodelers Advantage is dedicated to helping remodeling business owners become more successful, while creating an environment that allows them to lead a more balanced and satisfying life.

Victoria and Mark welcome best-selling author, Laura DiBenedetto, to the show to share the truths that reveal the pathway to the truest freedom a person can have.

TEDx Speaker and author of The Six Habits, Laura teaches us how to create the life of our dreams without sacrificing what we love. As Founder and CEO of Vision Advertising, she has helped hundreds of companies build and grow profitable enterprises. Laura lives on Maui with her husband.

Victoria, Mark and Laura talk more about:

  • How entrepreneurs can find the time to nurture, heal and grow themselves
  • The kind of habits that determine our journey through life
  • How we can begin to master those habits
  • What actions you need to take to begin to change your life
  • Building your business around yourself, not the other way around

Mentioned in this episode:
Laura’s Website
The Six Habits

Best of Powertips: Ep.132: How to Shatterproof Your Business with America’s Legal Coach

There are many legal challenges that can appear suddenly for remodelers, builders and business owners. It is imperative to build your business on a foundation that can weather the storm so that, as our guest today puts it, it doesn’t matter.

In this episode, we talk more about the process of “shatterproofing” your business with America’s Legal Coach, Scott Reib.

Scott is the owner of ReibLaw, a full-service law firm with over 20 years of Business Law and Estate Planning experience. For the last two decades, Scott has been helping business owners, entrepreneurs, coaches, and service providers to “shatterproof” their businesses and succeed in the professional world.

Victoria, Mark and Scott cover:

  • How Scott became known as America’s Legal Coach.
  • The difference between a legal coach and a lawyer.
  • What is meant by a “shatterproof” business.
  • Why a business would need to be shatterproof.
  • The biggest legal mistakes Scott sees businesses making.
  • And more…

Best of Powertips: Double Revenue by Focusing on Less with David Wood

The “Shiny Object Syndrome” can be easy to fall victim to in remodeling. With so many goals of success, there are a lot of “shiny objects” that can distract remodelers from reaching their full potential.  How do you avoid them? Guest David Wood joins the show to share the five steps to success and doubling revenue in less time.

David Wood is the CEO of Focus.CEO and his goal is to create the world’s largest coaching business. He now coaches rock star entrepreneurs to double their revenue faster, overcome Shiny Object Syndrome, and be a more extraordinary entrepreneur and human. 

Victoria, Mark and David talk more about:

  • Why the “Shiny Object Syndrome” is an epidemic among entrepreneurs
  • Why choosing the right goals and plan is so important
  • Going from “Shiny Object Syndrome” to peaceful, focused action
  • The five steps to doubling revenue in less time
  • And more…
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