Business Development

Ep.55: Why and How to Start Your Own Podcast

In an extremely meta podcast today, we talk about podcasting — and the top reasons you should start your own. We were prompted by an email from a Roundtables member asking why and how to do it.

Podcasting is growing by leaps and bounds — 51% of the population has listened to a podcast. Of those listening, 45% are likely to have an income of $250,000 or more — the kind of affluent demographic you want.

In this episode, Victoria and Mark kick around the reasons you should start your own podcast, with some tips on how to get started.

First thing, don’t get swayed by the idea that a podcast is too global to target your own local area. You don’t even have to cover remodeling in your podcast, as long as it’s sponsored by your company. Other things to consider include:

  • Making the time commitment
  • Being consistent
  • Deciding on a format
  • Writing a script
  • Equipment, set-up, and the costs
  • Content creation and what to cover
  • How to target the right market for you
  • The value of an internal podcast for your employees
  • The launch and initial push
  • How prepare your guests and make them comfortable
  • And much more …

Including Mark springing the lightning round on Victoria (completely ignoring what he just said about preparing guests, but whatever). If you start a podcast, or are already doing one, let us know in the comments below!

Ep.52: Changing of the Guard: The Unfortunate Side Effect of Growth

Most entrepreneurs want to build a bigger company, but understand that many of their existing processes don’t scale. You go back to the drawing board and make some changes. But the sad truth is that it’s not just systems, but people, who fall behind, dragging the business with them.

In this episode, Mark’s flying solo, and tackling a subject too many business owners try to avoid. The sad side effect of growth is that some of your best, longest-lasting employees simply can’t keep up with the new demands of a larger business.

The first thing to do is recognize it. If they’re still doing a great job, but lack enough time, hire more help. But if the tasks and duties themselves are overwhelming, you need an action plan. Mark talks about what to look for and how to handle it, including:

  • The difference between generalists and specialists
  • Continuing education and coaching
  • How to present the problem
  • Finding a new role — or not
  • When to cut your losses
  • And more…

If you’ve run into this sticky situation, tell us about your experiences in the comments — what did you do?

Ep.50: LIVE from the Extreme Business Makeover in Baltimore

For our 50th episode, we gathered a panel of industry experts and took questions from the audience at the Extreme Business Makeover in Baltimore at the the end of January 2019. It capped off an intense two days of learning, sharing, and networking among the remodelers attending and our Remodelers Advantage team.

In this episode, Victoria and Mark direct the lively discussions with our panel. We were joined by:

We talk profits and payroll, cash flow, the owner’s role in a growing business, margins, staying top-of-mind in your marketing, smart lead qualifying, planning and making decisions on your job sites, and the power of asking “why?”  

It’s an insightful and all-encompassing discussion of how to run your business to get bigger margins, more profits, and creating a real life/work balance. If you missed it, you need to listen to this episode.

 

Ep.47: How Social Proof Can Ignite Massive Growth with Josh Kelly

Reviews are the lifeblood of any remodeling company. But are you getting the best social proof of your company’s performance from your clients?

Social proof is simply getting credit for what you’re already doing, says Josh Kelly. But it can spur your company to massive growth when done right.

In this episode, Josh talks to Victoria and Mark about social proof, how to use it in your business, and how it can help you weather some big changes coming to the remodeling industry.

Josh is a principal of RevuKangaroo.com, a review collection and distribution company. Before starting RevuKangaroo, Josh used the power of social proof, reviews, and referrals to grow his residential services business, Parker & Sons Inc., Phoenix, AZ, from $6.5 million to over $100 million in just 13 years.

The best way to grow your business is to keep and make more money with the customers you have — and have them tell others about their great experiences. But big changes are coming — Amazon and Google continue to make inroads into the remodeling space. If you’re not prepared to play with them, and not against them, you could lose out. And one of the ways to work with them is to show your social proof. Josh breaks down the three components of social proof, and has great tips on:

  • Making it easy for the customer to give you a review
  • Why you want an employee reviewed, not your company
  • How to ask for referrals in a personal way
  • Why “referral” is a dirty word, and what to use instead
  • How to screen reviews
  • Why identical reviews on multiple sites are bad
  • Why he spells Revu that way
  • And more…

If you’d like to learn more about RevuKangaroo or pick Josh’s brain, you can drop him an email at josh@revukangaroo.com.

 

Improve Your Remodeling Business in 2019 & Beyond

The Extreme Business Makeover Event is coming up in 2 weeks and seats are filling fast. Come learn from some of the most experienced, well-respected speakers, presenters and panelists in the North American remodeling industry. Click here for more information & registration.

  

Ep.44: Building a Remodeling Sales Team with Andy Wells

Most remodelers start as the sole salesperson for their companies. Stepping out of that role is arguably one of the hardest things you can do — but you have to if you’re going to grow your company. Hiring, training, and managing a sales team is a challenge.

Normandy Design Build Remodeling has a sales staff of 22, and all have design or architecture backgrounds. This is more important to the company than having pure sales experience.

In this episode, Andy Wells talks to Victoria and Mark about hiring and training superstars at Normandy, where he’s the president and owner. Normandy has been in business for 40 years and does additions, kitchens, and whole-house remodeling throughout the Chicagoland area. Andy has been with Normandy for 21 years.

Expanding and growing your company takes sales, and more sales, says Andy. His newer salespeople are selling $600,000 per year; some with more experience are doing $2 million, topping out at around $4 million sold by one salesperson. Andy talks about hiring and training the Normandy way, with information you can use to build your own sales staff, including:

  • Why passion is the most important thing
  • How to be a Sherpa for your clients
  • The importance of being nimble
  • Clicking with the customer
  • Training in the culture
  • The value of ride-alongs for sales
  • Scaling the commissions and compensation
  • Moving from salary to commission
  • Meetings — what to cover and how often to hold them
  • Why sales managers can’t do all their own selling
  • And more…

So much more, in fact, that we ran out of time. Since we didn’t even get to the management part, we’ll be bringing Andy back soon!

Tell us about your experiences with hiring and training a sales staff in the comments.