Business Development

How To Double The Number Of Top Leaders In Your Remodeling Company: Hire And Train More Women, Featuring Iris Harrell – [Best of PowerTips Unscripted]

March 23, 2023 Hiring 00:23:46

In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators, and task-oriented, making them assets to any organization. 

Iris founded Harrell Design Build, a large, female-led, employee-owned, full-line remodeling company.  Harrell has consistently committed to high-quality design and craftsmanship and conscientious customer care since their inception in 1985. They also employ only people who share these ideals, including their reliable, rigorously selected subcontractors, and they are very proud of their commitment to women and diversity in the workplace.

Iris, Victoria, and Mark discuss:

  • Women in key positions in your company are a competitive advantage
  • Overcoming internal (and inherent) biases
  • And more…

Using Kaizen to Improve Your Business with Michael Sauri – [Best of PowerTips Unscripted]

March 16, 2023 Business Management, Personal Development, Production 00:35:02

The Kaizen practice focuses on improving existing, standardized processes by eliminating waste and was first practiced in Japanese businesses after World War II.  Kaizen translates to “Change for Good,” and that can mean many great things for your growing remodeling company. The process of constant improvement, with every team member participating, allows your company to constantly raise the bar on its target metrics.  

In this episode, Victoria and Mark learn more about the Kaizen practice of process improvement by welcoming Michael Sauri, CEO of TriVista USA, to the show.

Michael and his wife Deborah started TriVistaUSA in 2005 with the goal of providing an outlet for creativity and a Ritz Carlton-level client experience. “Our Thoughtful Design Builds Fine Living,” is their mission statement and their mantra as they bring phenomenal, award-winning design to the Design/Build community in the Washington DC area.

Victoria, Mark and Michael talk more about:

  • The background of Kaizen and how TriVista got involved
  • Hiring and developing a team within the Kaizen structure
  • The differences between Kaizen and other process improvement practices
  • And More…

An Etiquette and Manners Guide for Remodelers with Daniel Post Senning – [PowerTips Unscripted S4 E12]

March 9, 2023 Business Management, Customer Service 00:33:11

Do you remove your shoes when you visit a customer’s home?  How do I control others’ first impressions of me? Is it ever appropriate to begin eating before everyone is served?  Find the answers to these questions and more when Daniel Post Senning joins the show.   

Daniel is the great-great-grandson of Emily Post and discusses the importance of etiquette and how you can use it while interacting with affluent clients who expect a certain standard of conduct.  He explains that etiquette is really a combination of manners (language), plus principles (consideration, respect, and honesty), and how they guide behavior and how that behavior impacts others. 

Daniel Post Senning is from the Emily Post Institute, which is a fifth-generation family business that promotes etiquette tips and techniques based on consideration, respect, and honesty. Daniel is also an author and co-host of the Awesome Etiquette podcast. 

In this informative and fun podcast, Victoria, Mark, and Daniel talk more about: 

  • Table etiquette for any setting 
  • Business advice that can help you control customer impressions 
  • How good etiquette can be great for business 
  • And more… 

How SCRUM Can Strengthen Your Design Process with Dean Tompkins – [Best of PowerTips Unscripted]

March 2, 2023 Business Management, Design 00:34:40

Have you ever heard of SCRUM?

SCRUM is a workflow management technique that accelerates projects, and while it is mostly used by software development teams, its principles and lessons can be applied to all kinds of industries. 

Guest Dean Tompkins is here to explain how SCRUM is useful in his remodeling business, and how it can benefit you as well.

Dean Tompkins is the owner and Vice President of Payne and Payne Renovations and Design, a firm that specializes in renovation and design projects in the Greater Cleveland area.  Dean was also named president of The Greater Cleveland Home Builders Association in 2019 and is dedicated to providing a full scope of services to his clients.

Victoria, Mark, and Dean talk more about:

  • SCRUM
  • How SCRUM can be applied to remodeling
  • The benefits of working with SCRUM
  • And more…

Selling to Design, Not Designing to Sell with Jan Neiges – [Best of PowerTips Unscripted]

February 23, 2023 Design 00:27:01

In this episode, we take a closer look at the sales process. We are always looking for fresh ideas and concepts that apply specifically to remodelers and those in the building community.

Our guest Jen Neige is adamant that you should be selling to design, NOT designing to sell, and she shares how you can improve your closing ratio, gain more control of the sales cycle and earn a design fee within two hours.

Jan Neiges is a National Kitchen and Bath certified Kitchen Designer and on the nine-member board for NKBA. Jan brings her 20 years of experience as a kitchen and bath designer and her 40 years of sales experience to share the selling process that she has developed.

Victoria, Mark and Jan talk more about:

  • Background on how Jan began working on this process.
  • Why this process is so important for remodelers to consider.
  • What some of the issues are within the industry faces that drives the need for using this process.
  • And more…

The Three Most Important Skills in Sales Management with David Mattson – [Best of PowerTips Unscripted]

February 9, 2023 Sales 00:38:39

Sales management can be one of the hardest jobs in a company, especially if you are both a player and coach.

Sales managers are constantly focusing on how to improve their business, their team and themselves, and could use some tips along the way. 

Guest David Mattson joins Victoria and Mark in this episode to share the best practices to incorporate into succeeding as a sales manager.

David Mattson is the CEO of Sandler Training and also a former speaker for the Remodelers Advantage Roundtables.  David has written 5 best selling books on sales management and is also releasing another called, “Scaling Sales Success -16 Principles for Sales Leaders.” 

As a distinguished author and CEO, David brings his knowledge of world-class sales, sales management tactics and actionable strategies into this episode.

Victoria, Mark and David talk more about:

  • Onboarding salespeople as a small business
  • Tips on coaching
  • Advice for new sales managers
  • What it means to “Tap Into Their Why”
  • And more…

Documents Mentioned During this Episode: 

Explore More Sandler Books

Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [Best of PowerTips Unscripted]

February 2, 2023 Marketing 00:25:14

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection.

On this episode of Best of Powertips Unscripted, Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels can allow remodelers to present themselves as conduits for creating retreats from stress at home.  These tips can help them fill their pipelines with homeowners who are hungry for a reprieve.  

Tanya Bamford is the Managing Director of R/A Marketing–a full-service agency providing creative, yet straightforward marketing solutions for remodeling companies across the United States.

This episode will cover:

  • What empathy marketing is.
  • Practical ways to incorporate empathy into your marketing messages.
  • How this is this different than leveraging “pain points.”
  • The challenge of making an emotional connection with a stranger and how empathy marketing bridges that gap.
  • How remodeling companies can begin to incorporate empathy into their marketing.

Exploring a Large Project Sales Process with Lane Cooper – [PowerTips Unscripted S4 E11]

January 26, 2023 Business Management, Sales 00:28:14

Today on PowerTips Unscripted, Lane Cooper joins the show to discuss the large project sales process. Price is a process like design. Setting our clients up for a successful pricing process is critical to large remodeling projects moving forward through design into construction. Lane walks us through his pricing process to manage clients’ price expectations.

Lane Cooper is the President and founder of COOPER Design Build in Portland, OR., and is a valued Roundtables member. COOPER Design Build specializes in large remodeling and addition projects.

Victoria, Mark, and Lane talk more about…

  • Scope Creep
  • Challenges of selling and pricing major additions and whole house remodels
  • Determining if the project is suitable for your company
  • And more… 

Solving the Challenges of Leadership Development in Remodeling Companies with Wayne Ottum – [PowerTips Unscripted] S4 E10

January 19, 2023 Business Management, Hiring, Personal Development 00:25:25

As remodeling companies grow, owners face the challenges of deciding when leaders are needed, how to find them, and train them to be good leaders. In this episode of PowerTips Unscripted, Wayne Ottum discusses these challenges and provides tools and methodologies for facing these challenges head-on. In addition, he talks about how he helps owners create a business that works for them.

Wayne Ottum is a senior consultant at Remodelers Advantage. Wayne has over 30 years of experience, with 15 of those years specializing in the remodeling industry. He helps create clear and compelling paths for owners to meet their goals.

Wayne, Victoria, and Mark talk more about:

  • Checklist of leadership skills
  • How to know when to develop or hire leaders
  • Managers vs. Leaders
  • And more…

Using the Financial Review to Pivot to Profitability with Michael Hodgin – [PowerTips Unscripted S4 E9]

January 12, 2023 Financial Management 00:38:49

Today on PowerTips Unscripted, Mark and Victoria are joined by Michael Hodgin to discuss using the financial review to pivot to profitability. A complete understanding and review of your company’s financials is a practice that requires a disciplined effort. However, with this practice in place, an owner will be able to use the information from these reviews to pivot when and where necessary to be more profitable year over year. Using his expertise as a former business owner and a business coach, Michael talks about how he examines a company’s financial statements, including what KPIs to review and whom to review the financials with.

Michael was an owner of a successful remodeling company for over 22 years. He has since left and is the owner of Maestro’s Toolbox, where he works with owners of design-build companies across the country to help them build better companies and, therefore, better lives. In addition, Michael has been part of the roundtables as an owner, a facilitator for roundtables meetings, and part of the Remodelers Advantage Business Coaching team.

Victoria, Mark, and Michael talk more about:

  • When is it best to review financials
  • What should be getting reviewed
  • What is the next step after reviewing
  • And more…
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MASTER NAVIGATION

This website is part of the Remodelers Advantage Network.

Visit our other properties: