Business Development

The Delicate Art of Qualifying Remodeling Leads with Chip Doyle- [Best of Powertips Unscripted]

Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right? 

Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind.

In this episode, Chip’s back with Victoria and Mark to break down the best practices for lead evaluation over the phone, and what to leave for the salesperson to handle in the prospect’s home.  

Chip Doyle wrote Selling to Homeowners — The Sandler Way, a best-selling industry book, and has been offering Sandler training for 20 years. He has worked with hundreds of remodeling companies across North America — including many of our Roundtables members and RA University members, and many other RA programs.

The most fundamental mistake many remodeling companies make — especially in this hot market — is mismanaging leads over the phone. Over-qualifying leads mean you’re actually losing money, says Chip. He says the salesperson’s job is to go out and get “no”s. Getting into the home is key, but too many owners wear too many hats and don’t have enough time to devote to sales calls. The result is being too stringent during the initial phone calls. Chip talks about how to qualify your prospects the right way, including:

  • Predictive qualifying
  • How long the initial call should take
  • Who should do the qualifying
  • Training the qualifier, or LIP
  • Ensuring that the homeowner has a positive experience on that first call
  • Finding out the client’s pain points while on the phone
  • Making and confirming appointments
  • And more …

Growing a High Volume Remodeling Business with Jake Schloegel- [Best of Powertips Unscrpited]

Many remodelers dream of one day building a high-volume remodeling company. Others aren’t sure it’s worth the effort.

In this episode, we talk to Jake Schloegel about what it takes to grow a high-volume remodeling business. Why build it? Who should be involved? What are the expectations?

Jake is the Founder of Schloegel Design Remodel, an award-winning Design/Build firm in Kansas City. He started in 1980 as a one-person company and has grown it, with the help of his team, to an operation exceeding $14 million in revenue annually. The company is now managed by Jake’s son, Charlie Schlegel, and his business partner, Chris Peterson.

Jake has been a facilitator and instructor for Remodelers Advantage for years and is very active in the remodeling community, having served as president of NARI from 1990 through 1992.

Victoria, Mark, and Jake talk more about:

  • Jake’s business and what prepared him for growth.
  • Who helped Jake in building the company?
  • The key components necessary for sustainable growth.
  • Why Jake wanted to achieve high volume.
  • What Jake would do differently if he could have some do-overs.

Personal Wealth Building for Business Owners with George Kall-[Best of Powertips Unscripted]

As a remodeling business owner, building wealth and financial security is something you want to achieve.

Unfortunately, it’s something that many put off because the needs of today are more pressing, especially with the current market.

In this episode, Victoria and Mark talk to George Kall about tips and advice on planning for your future financial security today.

George owns Metro Building and Remodeling Group, a Design-Build firm in Ashburn, VA. George started the company seven years ago and now employs a team of 9 and was recently ranked #107 on this year’s Remodeling Magazines list of largest remodelers.

Victoria, Mark, and George talk more about:

  • Establishing a company 401k and how you implement it.
  • Setting aside money for your family.
  • Planning for uncertain times.
  • Obtaining financing for the business.

Recession-Proofing Your Company with Dave Edwards- [Best of Powertips Unscripted]

It’s easy to be successful in a great economy. You can get away with a lot of bad habits, lack of systems, and high overhead when jobs are large and margins high. But when the economy contracts, job sizes shrink, and margins erode, those bad habits can have a huge affect on the health of your company. Focusing on the right things when times are good are key to recession-proofing your business.

In this episode, Dave Edwards talks to Victoria and Mark about the lessons he learned and the changes he made to create a healthy company following the last recession, and how that positions it to survive and even thrive in the next downturn.

Dave is the founder and president of Earth Bound Homes, a home-building and remodeling company in San Jose, CA. Before he joined Remodelers Advantage Roundtables in 2014, Dave spent 12 years learning all the different ways to not build and run a profitable construction company. 

His path to recession-proofing his company came after watching other remodelers and builders go out of business in the last recession. After his company almost went bankrupt in 2011, he joined Roundtables and also went to counseling. He talks about his path to success in business and in his personal life, and how he has built a company that can withstand an economic downturn, including:

  • His metrics for success
  • Recognizing when someone else has better ideas, and running with them
  • The Stop/Start meeting to improve the company
  • Making project management a source of income
  • Identifying bad habits and how to fix them
  • How unbilled labor can cut into your profits
  • Why he cut his field staff to boost his revenue
  • And more …

Best of Powertips: Ep. 117: The Six Habits That Can Change Your Life with Laura DiBenedetto

 

The Six Habits are behaviors that we act out every day, minute to minute. These are the habits that define our relationship with ourselves, and our relationship with the world around us.”

 
Remodelers Advantage is dedicated to helping remodeling business owners become more successful, while creating an environment that allows them to lead a more balanced and satisfying life.

Victoria and Mark welcome best-selling author, Laura DiBenedetto, to the show to share the truths that reveal the pathway to the truest freedom a person can have.

TEDx Speaker and author of The Six Habits, Laura teaches us how to create the life of our dreams without sacrificing what we love. As Founder and CEO of Vision Advertising, she has helped hundreds of companies build and grow profitable enterprises. Laura lives on Maui with her husband.

Victoria, Mark and Laura talk more about:

  • How entrepreneurs can find the time to nurture, heal and grow themselves
  • The kind of habits that determine our journey through life
  • How we can begin to master those habits
  • What actions you need to take to begin to change your life
  • Building your business around yourself, not the other way around

Mentioned in this episode:
Laura’s Website
The Six Habits

Best of Powertips: Ep.132: How to Shatterproof Your Business with America’s Legal Coach

There are many legal challenges that can appear suddenly for remodelers, builders and business owners. It is imperative to build your business on a foundation that can weather the storm so that, as our guest today puts it, it doesn’t matter.

In this episode, we talk more about the process of “shatterproofing” your business with America’s Legal Coach, Scott Reib.

Scott is the owner of ReibLaw, a full-service law firm with over 20 years of Business Law and Estate Planning experience. For the last two decades, Scott has been helping business owners, entrepreneurs, coaches, and service providers to “shatterproof” their businesses and succeed in the professional world.

Victoria, Mark and Scott cover:

  • How Scott became known as America’s Legal Coach.
  • The difference between a legal coach and a lawyer.
  • What is meant by a “shatterproof” business.
  • Why a business would need to be shatterproof.
  • The biggest legal mistakes Scott sees businesses making.
  • And more…

Best of Powertips: Double Revenue by Focusing on Less with David Wood

The “Shiny Object Syndrome” can be easy to fall victim to in remodeling. With so many goals of success, there are a lot of “shiny objects” that can distract remodelers from reaching their full potential.  How do you avoid them? Guest David Wood joins the show to share the five steps to success and doubling revenue in less time.

David Wood is the CEO of Focus.CEO and his goal is to create the world’s largest coaching business. He now coaches rock star entrepreneurs to double their revenue faster, overcome Shiny Object Syndrome, and be a more extraordinary entrepreneur and human. 

Victoria, Mark and David talk more about:

  • Why the “Shiny Object Syndrome” is an epidemic among entrepreneurs
  • Why choosing the right goals and plan is so important
  • Going from “Shiny Object Syndrome” to peaceful, focused action
  • The five steps to doubling revenue in less time
  • And more…

Ep.185: Getting To An 8-Figure Remodeling Business With Ben Juncker

Special guest Ben Juncker discusses the lessons he learned and actions he took to go from a roofing employee to the owner of a multimillion dollar business and a best-selling author.  After being in business for a while and buying out his partner, he realized that profits are more important than revenue and that he needed to start looking at his business at the macro level.  He started focusing proper staffing and creating processes, which led to meaningful growth.

Ben started his company, Craftsman’s Choice, in 1998 and became a James Hardie siding contractor in 2000. Since that time Craftsman’s Choice has grown continuously to become one of the nation’s top James Hardie Remodelers, completing over 175 jobs per year. They have won James Hardie’s prestigious President’s Club award every year since its inception in 2015.

Ben, Victoria, and Mark discuss the importance of:

  • Knowing what is happening on job sites
  • Building accountability into all processes and systems
  • Leveraging technology, specifically Customer Relationship Management (CRM) tools
  • And more…

Ep.104: [Unscripted Back-Up] How to Hit Healthy Net Profits in any Economic Climate with Mike Medford Sr.

Editor’s note: We’re all working from our homes, away from the friendly confines of the office and its podcasting studio. So we dug into the virtual vault to bring you this episode. We’re in an uncertain time for many remodelers, so here’s some advice that will help you weather any business climate.

One of our core principles is that remodeling companies should make a good net profit, after paying the owners an above-average salary. When the economy’s booming, you can get away with a lot and still hit those goals, sometimes by accident. But the goal is to get those healthy net profits consistently, year after year, even in a downturn.

In this episode, Mike Medford Sr. talks to Victoria and Mark about how to do just that. Before seeing the metrics of the Top Ten Roundtables members a few years ago, Mike says his financials were always in flux. But then he took those figures and made them hard targets.

Mike Medford Sr. has been a home remodeling contractor for over 40 years. In 2007, he partnered with his son, Mike Jr. to form what is now Medford Design Build, with offices in Colleyville and Arlington, TX. Mike Sr. is the president of Medford Design Build.

Mike challenged himself and his team to hit the new fixed targets. He refined their processes and challenged his team to hit those targets. By the next quarterly meeting, the company’s profits were rising. He talks about how he and his team made it happen, including:

  • Creating a profit-centric culture
  • How net profits will help you beat the labor shortage
  • Focusing your staff on gross profit
  • The importance of open books to the process
  • Setting up a bonus structure
  • Building time in to plan
  • And more…

Mike also talks about getting back to the art of contracting and how important that is to your margins.

Time to Give Back

After more than 30 years of working with some of the finest Remodelers and Renovators in the business, we are facing new challenges in our industry. We want to give back to an industry that has supported us through good times and bad, and so we’ve created Build Aid, a free event to help support our members, associates, and friends in the remodeling community.

Join us on April 1-2 as we explore various ways your business can navigate these tough times, and position yourselves as a leader when the world begins to recover and re-build.
Click Here to Learn More & Register >>

Ep.103: Positive Growth in Difficult Situations with Kathy O’Brien

We talk about the J Curve a lot around here — picture a lower-case J. When you apply change principles to your business — new people, systems, and processes — they can initially send your business on a downward trajectory before soaring with your success. If you want to grow your company, listen carefully!

Our guest today breaks this process down into four stages of development:

  • Forming: The getting to know you stage
  • Storming: When conflicts arise (the bottom of the J)
  • Norming: Common goals are defined, an agreement is reached
  • Performing: Working toward a common goal and looking forward

In this episode, Kathy O’Brien talks to Victoria and Mark about how to manage your growth strategies and the importance of being a strong leader in challenging times.

Kathy was the founding CEO of the St. Louis Alzheimer’s Association for over 25 years and then served as Senior Vice President of the National Office in Chicago. She received numerous awards and recognition for her work. Kathy now volunteers as a mentor/consultant to 5stone Construction in St. Louis, MO, helping with business growth strategies — she first got to know the company as a client. She was so impressed with the quality of the work and the people, she has worked with 5stone for the last several years, developing systems and processes, determining annual goals and individual employee performance indicators, hiring to get “the right people on the bus,” and managing fast growth over the last four years.

Kathy says those four stages of development apply to making positive growth in professional development, organizational development, and personal development. You go through the stages in every business relationship, personal relationship, and client relationship. She breaks down the stages, and how they present themselves in the remodeling business, including:

  • How it plays out with employees
  • Why it’s a continuous process
  • Getting through the storming stage successfully
  • How one person can cause a storm
  • Why leadership and core values are important through all the stages
  • Making it okay to disagree, and fostering honest dialog
  • What to do when you’re still sinking
  • And more …

If you’re finding yourself stuck in the storming stage, Kathy says there’s great value in having support with other leaders, by networking or in peer groups. She also recommends three books to read to boost your leadership skills: 

MASTER NAVIGATION
MASTER NAVIGATION