Business Owner Archives - PowerTips Unscripted

Focusing on What Matters Most with Spencer Powell – [Best of PowerTips Unscripted]

September 28, 2023 0:26:33

The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so that you can use marketing to increase profit.

Spencer is the CEO of Builder Funnel & the author of the book, The Remodeler Marketing Blueprint. Spencer began his marketing journey by helping his uncles’ remodeling division grow from $2M to $10M in 4 years & now helps remodeling companies create sustainable, repeatable marketing plans.

Victoria, Mark and Spencer talk more about:

Developing strategy
The importance of tracking/measuring
Taking the necessary steps for successful strategies
And more…

Builder Funnel Webinar: De-Mystifying Websites and SEO: How to Attract Ideal Clients through Google Search

Learn how to attract your ideal client projects through Google search and SEO. In this 45 minute presentation, Spencer Powell of Builder Funnel cuts to the chase. No fluff, no BS. He’ll share what’s working for his clients right now and some of the SEO strategies he’s learned helping them generate over $150M in sales of remodeling projects and custom homes.

Outsourcing 3-Dimensional Design with Lauren Campuzano- [Best of PowerTips Unscripted]

September 14, 2023 0:22:40

Today on PowerTips Unscripted, Lauren Campuzano joins the show to discuss outsourcing 3-Dimensional (3-D) Design. 3-D designs can help remodelers sell their plans, but finding the right talent can take time and effort. Lauren found that 3-D designs were great communication tools within the design department, construction department, and sometimes with clients. Creating 3-D models in-house was difficult for Lauren, so she outsourced them.

Lauren is the Principal Designer at New Market Builders LLC. After working within the Design- Build industry, and many years teaching Interior Design at The Art Institute of Philadelphia, Lauren joined her husband, Michael, at New Market Builders to launch and oversee the Design portion of the company.

Victoria, Mark, and Lauren talk more about:

Online marketplaces to outsource
Payment terms for the designing
How long it takes to make the designs
And more…

Estate Planning 101 with Thomas Croessman – [Best of PowerTips Unscripted]

September 7, 2023 0:24:58

Today on PowerTips Unscripted, Thomas Croessman joins the show to discuss the need for small business owners to plan for their company’s transition in their estate plan. While your business might be humming along now, how will it perform if you’re not around? Unfortunately, most small businesses only survive the first generation because of estate planning and communication failures. Thomas explains Wills, Powers of Attorney, and Trusts, when those documents become effective. He also gives some practical tips to help the transition go smoothly.

Thomas Croessmann is the Managing Partner of Croessmann & Westberg, P.C., a construction law firm in the DC area. The firm is a full-service law firm for construction contractors.

Thomas, Victoria, and Mark talk more about:

What is an Estate Plan?
What is Power of Attorney, and when is it used?
And more…

Solving the Challenges of Leadership Development in Remodeling Companies with Wayne Ottum – [Best of PowerTips Unscripted]

August 31, 2023 0:25:25

As remodeling companies grow, owners face the challenges of deciding when leaders are needed, how to find them, and train them to be good leaders. In this episode of PowerTips Unscripted, Wayne Ottum discusses these challenges and provides tools and methodologies for facing these challenges head-on. In addition, he talks about how he helps owners create a business that works for them.

Wayne Ottum is a senior consultant at Remodelers Advantage. Wayne has over 30 years of experience, with 15 of those years specializing in the remodeling industry. He helps create clear and compelling paths for owners to meet their goals.

Wayne, Victoria, and Mark talk more about:

Checklist of leadership skills
How to know when to develop or hire leaders
Managers vs. Leaders
And more…

Using the Financial Review to Pivot to Profitability with Michael Hodgin – [Best of PowerTips Unscripted]

August 24, 2023 0:38:49

Today on PowerTips Unscripted, Mark and Victoria are joined by Michael Hodgin to discuss using the financial review to pivot to profitability. A complete understanding and review of your company’s financials is a practice that requires a disciplined effort. However, with this practice in place, an owner will be able to use the information from these reviews to pivot when and where necessary to be more profitable year over year.

Using his expertise as a former business owner and a business coach, Michael talks about how he examines a company’s financial statements, including what KPIs to review and whom to review the financials with.

Michael was an owner of a successful remodeling company for over 22 years. He has since left and is the owner of Maestro’s Toolbox, where he works with owners of design-build companies across the country to help them build better companies and, therefore, better lives.

In addition, Michael has been part of the roundtables as an owner, a facilitator for roundtables meetings, and part of the Remodelers Advantage Business Coaching team.

Victoria, Mark, and Michael talk more about:

When is it best to review financials
What should be getting reviewed
What is the next step after reviewing
And more…

How Cybercrime WILL Impact Your Remodeling Business with Charles Hammett – [Best of PowerTips Unscripted]

August 10, 2023 0:34:13

Are you worried about your business being the next victim of a cyberattack? Today on PowerTips Unscripted, Charles Hammett joins the show to give some advice on how to protect your business from cyberattacks. Charles breaks down some of the types of cyberattacks and how remodelers could be affected. He also talks about some of the benefits of having cybersecurity and the protection it brings to your business.

For over 25 years, Charles Hammett has managed IT and cyber security initiatives for several businesses throughout the US. He has worked closely at the federal level, building secure data centers and at the public level protecting businesses of all types.

Victoria, Mark, and Charles talk more about:

Are small businesses at risk?
How does this impact the remodeling industry?
How can you protect your business from cyberattacks?
And more…

Will Your Personnel Files Survive a Legal Trial with Jody McLeod – [Best of PowerTips Unscripted]

August 3, 2023 0:39:04

On this episode of PowerTips Unscripted, Jody McLeod joins the show to answer legal questions, including whether companies are set up to withstand a legal challenge. Jody discusses the best way to ensure having a complete personnel file for each employee, including documentation of conversations and key facts, so that you can support yourself and your company during a legal trial. Jody also advises business owners to help them avoid lawsuits through a complete onboarding process and proper training for all managers.

Jody, an attorney, and former Fortune 500 legal executive is the Founder and Principal of McLeod Legal Solutions (MLS). MLS partners with business owners to protect their business during HR and employee relations disputes with direct access to litigators, employment lawyers, and legal executives from Fortune 500 companies. Jody specializes in employment law, litigation and litigation management, compliance, investigations, and training.

Jody, Mark, and Victoria talk more about:

Complete personnel files
Best practices to avoid legal trial
Inappropriate or incomplete personnel files
And more…

Everyone Should Think Like an Entrepreneur with Sean Castrina – [Best of PowerTips Unscripted]

July 27, 2023 0:23:44

Sean Castrina joins the program to discuss why everyone should think like an entrepreneur and the importance of developing a strategy for determining what business you want to start. He shares that when he lost his job, he found another one so he could take his time to figure out his next steps.

Sean Castrina is the Founder of The Weekend MBA, host of The 10 Minute Entrepreneur Podcast (a top 10 entrepreneurship podcast), an author of 4 bestselling books, and a serial entrepreneur.

Sean, Victoria, and Mark discuss:

Critical components of building a successful business
The top reasons why most entrepreneurs fail
Why you must constantly look for new revenue streams

Top 5 Remodeling Sales Secrets You Must Know with Jeff Borovitz – [Best of PowerTips Unscripted]

July 13, 2023 0:30:10

Preparing a Successful Exit Strategy with Dave Leff – [Best of PowerTips Unscripted]

July 6, 2023 0:35:49

Have you given any thought to your exit strategy? How are you going to leave your business when you’re ready to retire and enjoy your remaining years?

It is never too early to start, and you should really be planning for that day, no matter how many years you have left.

There are many options when it comes to planning a successful exit and our guest, Dave Leff, joins us to talk more about his process, one that he is closing on within the next few weeks.

Dave, President/CEO of Leff Construction – Design/Build, explored a number of different options over the past five years and ultimately determined that an Employee Stock Ownership Plan (ESOP) was the direction that provided the best outcome.

Victoria, Mark and Dave talk more about:

When Dave first started thinking about exiting his company.
The main things Dave did to prepare his exit strategy.
The main options Dave considered for your exiting and the pros and cons of each option.
The decision to go with the ESOP option.
How an ESOP works and the benefits and challenges.
And more…

Business Owner