Business Owner

How To Double The Number Of Top Leaders In Your Remodeling Company: Hire And Train More Women, Featuring Iris Harrell – [Best of PowerTips Unscripted]

In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators, and task-oriented, making them assets to any organization. 

Iris founded Harrell Design Build, a large, female-led, employee-owned, full-line remodeling company.  Harrell has consistently committed to high-quality design and craftsmanship and conscientious customer care since their inception in 1985. They also employ only people who share these ideals, including their reliable, rigorously selected subcontractors, and they are very proud of their commitment to women and diversity in the workplace.

Iris, Victoria, and Mark discuss:

  • Women in key positions in your company are a competitive advantage
  • Overcoming internal (and inherent) biases
  • And more…

The Fine Line: The Legal Consequences to Questionable Business Practices with Thomas Croessmann – [PowerTips Unscripted] S5 E7

The remodeling industry is highly competitive and some may be tempted to break the rules. Although some may do it intentionally, others may start with good intentions, but over time the line between right and wrong becomes blurred. Thomas Croessmann will be joining the show to discuss the consequences of breaking the rules, which in some cases can result in jail time.

Thomas Croessmann is the Managing Partner of Croessmann & Westberg, P.C., a construction law firm in the DC area. The firm is a full-service law firm for construction contractors. Thomas has worked with many of the Remodelers in the Metro D.C. area.

Thomas, Victoria, and Mark talk more about:

  • What are the dangers of hiring an undocumented worker?
  • What are the legal concerns with a contractor front-loading the payments of a project?
  • What is a Captive Trade Contractor?

Design Services as a Profit Center For Your Business with Dan Baumann – [Best of PowerTips Unscripted]

More and more remodeling and home building contractors realize the value their design services bring to their clients, and it is becoming a profit center for many companies.  Guest Dan Baumann is here to share the many reasons why you should be charging a fair price for your design services.

Dan is the founder of Chief Experts Academy, a resource-packed treasure trove of information that provides ongoing training, support, and content for contractors and designers involved in the sales and development of plans for residential and light commercial buildings.

Victoria, Mark and Dan talk more about:

  • Compensation for design services
  • Why some contractors may not charge for these services
  • How design services can save clients money on their projects
  • And more…

An Etiquette and Manners Guide for Remodelers with Daniel Post Senning – [Best of PowerTips Unscripted]

Do you remove your shoes when you visit a customer’s home?  How do I control others’ first impressions of me? Is it ever appropriate to begin eating before everyone is served?  Find the answers to these questions and more when Daniel Post Senning joins the show.   

Daniel is the great-great-grandson of Emily Post and discusses the importance of etiquette and how you can use it while interacting with affluent clients who expect a certain standard of conduct.  He explains that etiquette is really a combination of manners (language), plus principles (consideration, respect, and honesty), and how they guide behavior and how that behavior impacts others. 

Daniel Post Senning is from the Emily Post Institute, which is a fifth-generation family business that promotes etiquette tips and techniques based on consideration, respect, and honesty. Daniel is also an author and co-host of the Awesome Etiquette podcast. 

In this informative and fun podcast, Victoria, Mark, and Daniel talk more about: 

  • Table etiquette for any setting 
  • Business advice that can help you control customer impressions 
  • How good etiquette can be great for business 
  • And more… 

The 9 Components of Extraordinary Leadership with Wayne Ottum – [Best of PowerTips Unscripted]

Wayne Ottum joins us to talk about the 9 components of extraordinary leadership and outlines some basic steps to help businesses owners become more effective leaders. Wayne discusses the importance of creating a company vision, building the right culture, and the difference between leadership and management.

Wayne is a senior consultant at Remodelers Advantage and is the president of his own consulting firm Ottum Enterprises LLC. Wayne has over 30+ years of consulting experience and has over 15 years of experience working with Remodelers Advantage.

Victoria, Mark, and Wayne talk more about:

  • Creating a vision 
  • Leadership in the Remodeling Industry 
  • And more…..

Boost Lead Gen Results with Better Reputation Management with Tanya Bamford – [PowerTips Unscripted] S5 E6

High interest rates and other market conditions have caused the remodeling market to contract across many regions, resulting in lack luster lead flow for home remodeling companies. As the U.S. heads into a presidential election year, which has the potential to cause further market erosion, remodelers need to protect their market share. By taking steps now to boost their online reputations, home remodeling companies can keep their pipelines full and successfully weather these adverse market conditions.

In this Podcast interview, we chat with Tanya Bamford, Managing Director of R/A Marketing, about the steps remodelers should take to improve their lead generation by leveraging the voice of their clients in an effective reputation marketing program.

Tanya Bamford is the Managing Director of R/A Marketing–A Remodeler’s Best Friend. Exclusively serving home remodeling companies across North America, R/A Marketing helps remodelers grow and thrive by delivering marketing programs which yield a positive return on investment.

Tanya, Mark, and Victoria talk more about:

  • What are they reporting in terms of market conditions? Is there cause for remodelers to be concerned?
  • Many remodelers have cultivated reviews on Houzz or Guild Quality and are concerned about review fatigue. How real is this concern, and what can remodelers do to overcome this challenge?
  • And more…

How Business Owners Can Tame the High Cost of College with Brad Baldridge – [PowerTips Unscripted] S5 E5

Are you concerned that college tuition fees will deplete your savings? In today’s episode of PowerTips Unscripted, we have Brad Baldridge on the show to assist business owners in planning for their children’s college education without sacrificing their retirement funds. Brad discusses how owning a business can impact college finances and whether there are any benefits that business owners can leverage to aid in paying for college expenses.

Brad Baldridge is one of the nation’s leading college financial experts. He teaches families the best ways to plan, save, and pay for college so they can make their children’s college dreams come true without wiping out their finances or their retirement.

Brad, Vicotria, and Mark talk more about:

  • Are things different for business owners when it comes to planning and paying for college?
  • And more…

Tips For Hiring People Who Fit Your Culture with Erin Longmoon – [PowerTips Unscripted] S5 E4

Is your company struggling to attract top-tier employees? Joining us today on PowerTips Unscripted is Erin Longmoon, the founder of Zephyr Connect. Erin will share some valuable insights into how to hire people who align with your company’s culture. She will discuss the strategies and tactics that have played a pivotal role in Zephyr’s 98% placement rate for their Residential Remodeling clients.

Erin Longmoon is the founder of Zephyr Connects. After a number of years as an Interior Designer, then turned business coach, Erin designed Zephyr Connects to solve the grueling hiring challenges of the Residential Remodeling industry. Zephyr is also an RA Preferred Member Benefit Partner.

Erin, Victoria, and Mark talk more about:

  • Why hiring for culture fit so important?
  • Can we really hire carpenters and laborers for culture fit?
  • Interview tips
  • And more…

Preparing Your Business For Your Departure with Pete McDowell – [PowerTips Unscripted] S5 E3

In this episode of PowerTips Unscripted, Victoria and Mark are joined by Pete McDowell to discuss succession planning and how business owners can exit their company. According to Pete, there are four primary ways for a business owner to leave their company: selling the company, transferring the company to family or employees, or ESOP. He also highlights some of the basics of a succession plan, regardless of the option the business owner chooses.

Pete McDowell is a Partner at ActionCOACH Columbus. Pete, alongside his partner, Peg Buehrle have recently joined Remodelers Advantage as Consultants. They help people evaluate each of these options and select the best path. Along the way, they assist their clients to work less and build the value of their business. In this way, you can enjoy life NOW and look forward to a comfortable next chapter!

Pete, Victoria, and Mark talk more about:

  • Preparing the team for succession planning
  • Examples of well executed succession plans
  • And more…

Improve Team Performance with Virtual Ride-Alongs with Jef Forward – [PowerTips Unscripted] S5 E1

When it comes to the employees who are responsible for onboarding and managing your clients, providing consistent coaching and training to your team is crucial for achieving success. One of the most effective techniques for training your team is through the ‘ride along’ or shadowing method. Although this process can be time-consuming, Jef Forward has introduced a new approach to the ride-along. Additionally, he discusses how he employs AI during training and the sales process to help improve the effectiveness of their sales team.

Jef is the Owner of Forward Design Build located in Ann Arbor, MI. He has been a facilitator for Remodelers Advantage Roundtables for numerous years and has been a member of the Roundtables family for even longer. Jef is known as a visionary, an idea guy, and ahead of the curve in most things tech.

Victoria, Mark, and Jef talk more about:

  • How has the use of AI affected the business?
  • AI trackers and how to use them effectively?
  • Using AI apps in a face-to-face meeting
  • And more…
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