High interest rates and other market conditions have caused the remodeling market to contract across many regions, resulting in lack luster lead flow for home remodeling companies. As the U.S. heads into a presidential election year, which has the potential to cause further market erosion, remodelers need to protect their market share. By taking steps now to boost their online reputations, home remodeling companies can keep their pipelines full and successfully weather these adverse market conditions.

In this Podcast interview, we chat with Tanya Bamford, Managing Director of R/A Marketing, about the steps remodelers should take to improve their lead generation by leveraging the voice of their clients in an effective reputation marketing program.

Tanya Bamford is the Managing Director of R/A Marketing–A Remodeler’s Best Friend. Exclusively serving home remodeling companies across North America, R/A Marketing helps remodelers grow and thrive by delivering marketing programs which yield a positive return on investment.

Tanya, Mark, and Victoria talk more about:

• What are they reporting in terms of market conditions? Is there cause for remodelers to be concerned?
• Many remodelers have cultivated reviews on Houzz or Guild Quality and are concerned about review fatigue. How real is this concern, and what can remodelers do to overcome this challenge?
• And more…