Remodelers Advantage

Ep.148: How to Compete Against BIG Competitors and Win with Mark Harari

You shouldn’t have to slog through a dry, term-laden textbook  to successfully market your business.

So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his new book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand out, attract the best clients, and win every sale that comes your way.”

Mark is an accomplished speaker and writer, as well as the Vice President of Remodelers Advantage, President of R/A Marketing Inc., author, and co-host of this podcast.  He provides strategic direction for Remodelers Advantage’s internal and external marketing and communications programs, in addition to being responsible for the company’s brand identity, and ensuring marketing alignment across all channels.

Victoria and Mark talk more about:

  • The “six stones”
  • How narrowing your focus can broaden your appeal
  • Marketing plans VS. marketing budgets
  • And more…

Links from this episode:
Lobster on a Cheese Plate on Amazon
Lobster on a Cheese Plate Audiobook on Amazon’s Audible

Ep.147: All About Government Renovation Loans with David Perrotti

What are renovation loans? And how can they help the burden of new home ownership? 

Guest David Perrotti talks about using renovation loans to get deferred maintenance or dated kitchens and bathrooms remodeled prior to moving into a new home, to make for a smooth transition.

David is the President and Founder of Fine Home Contracting LLC, a general contracting management company based out of Connecticut. David is an Army Veteran turned entrepreneur whose goal is to elevate the building and remodeling industry through education of clients, subcontractors and fellow business people.

Victoria, Mark and David talk more about:

  • Why to choose renovation loans
  • Important steps in growing a business
  • The future of building and remodeling
  • And more…

You never get a second chance to make a first impression

Learn How To Increase Your Sales By Qualifying More Accurately

Remodeling companies spend enormous amounts of money on marketing & advertising to generate leads. Yet, when the phone does ring, the prospect is usually greeted by the least trained person in the company.

Masterclass: Mastering the Art of Lead Qualification is coming up in May and will be led by Sandler Sales Consultant, Jeff Borovitz. 

[Click Here for More Information + Registratrion] 

Ep.146: Employee Reviews: It’s Time for a Change with Tim Faller

Reviewing employees in the remodeling world is, at best, a struggle.

It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration.

Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest to talk about his efforts towards reworking the employee review process in this episode.

Tim is a senior consultant here at Remodelers Advantage and known throughout the industry as the “Guru of Production.”

Tim is a well-known author and works with remodelers and production teams across the US and Canada. In addition to being the lead facilitator for the R/A Production Manager Roundtables Groups, he is also the Co-host of the popular podcast, The Tim Faller Show.

Victoria, Mark and Tim talk more about:

  • The challenges of the “old system”
  • The inspiration behind the reworking of the employee review process
  • The parts that need reworking
  • Objectives and goals of the rework
  • Implementing the rework
  • And more…

New Production Manager Roundtables Group Forming

  • Do you want your Production Manager to learn from the best?
  • Do you want to give them the opportunity to exchange ideas with experienced Production Managers from some of the most successful remodeling companies in the business?

Remodelers Advantage is adding a new Production Managers Roundtables Group to our roster of 5 successful, thriving groups. If you are interested in learning more, click here to visit our website

Ep.145: Double Revenue by Focusing on Less with David Wood

It’s easy to fall victim to the “Shiny Object Syndrome” in remodeling.  With so many goals of success, there are a lot of “shiny objects” that can distract remodelers from reaching their full potential.  

How do you avoid them?  Guest David Wood of Focus.CEO joins Victoria and Mark in this episode to share the five steps to success and doubling revenue in less time.

David quit his career as a Consulting Actuary to Fortune 100 companies, to create the world’s largest coaching business. He now coaches rock star entrepreneurs to double their revenue faster, overcome Shiny Object Syndrome, and be a more extraordinary entrepreneur and human. 

In this episode, David shares five simple steps to help business owners combat Shiny Object Syndrome to double business, achieve more, and be extraordinary.

Victoria, Mark and David talk more about:

  • Why the “Shiny Object Syndrome” is an epidemic among entrepreneurs
  • Why choosing the right goals and plan is so important
  • Going from “Shiny Object Syndrome” to peaceful, focused action
  • The five steps to doubling revenue in less time
  • And more…

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Ep.144: The Three Most Important Skills in Sales Management with David Mattson

Sales management can be one of the hardest jobs in a company, especially if you are both a player and coach.

Sales managers are constantly focusing on how to improve their business, their team and themselves, and could use some tips along the way. 

Guest David Mattson joins Victoria and Mark in this episode to share the best practices to incorporate into succeeding as a sales manager.

David Mattson is the CEO of Sandler Training and also a former speaker for the Remodelers Advantage Roundtables.  David has written 5 best selling books on sales management and is also releasing another called, “Scaling Sales Success -16 Principles for Sales Leaders.” 

As a distinguished author and CEO, David brings his knowledge of world-class sales, sales management tactics and actionable strategies into this episode.

Victoria, Mark and David talk more about:

  • Onboarding salespeople as a small business
  • Tips on coaching
  • Advice for new sales managers
  • What it means to “Tap Into Their Why”
  • And more…

Documents Mentioned During this Episode: 

Explore More Sandler Books

And Speaking of Books... Lobster on a Cheese Plate is Now Available as an Audiobook

Ep.143: The Deadly Sins that Designers & Production Teams Commit with Jeff Borovitz

How can designers and production staff improve their success in the remodeling industry?  Guest Jeff Borovitz joins Victoria and Mark to talk about the deadly sins that get in the way of reaching your full potential.  

Jeff has worked and trained with many members of the Remodelers Advantage Roundtables community and brings that experience in talking about patterns and trends to continue, and avoid.

Since 1991, Jeff has worked with businesses across the globe, helping thousands improve their sales organizations and sales culture.  Jeff is now the owner of Sandler Training, a sales and leadership training company that helps business owners increase revenue, shorten sales cycles, and hire better-performing sales teams.  

Victoria, Mark and Jeff talk more about:

  • The deadly sins to avoid
  • The one sin that costs remodelers the most
  • The difference between “like” and “trust”
  • QSTEP
  • Learning how to avoid the deadly sins
  • And more…

FREE Webinar: Using Market Positioning to Drive Greater Profitability

5 Strategies for Using Your Target Market to Drive Sales and Profitability

In this month’s free webinar, Doug Howard takes a closer look at how to position your remodeling business effectively in order to maximize your opportunities in the market right now. March 16, 2021 @ 1:00pm ET

[ Click Here for More Information + Registration ]

Ep.142: Common Remodeler Mistakes that are Hitting Your Bottom Line with Alan Hanbury

In this episode, guest Alan Hanbury of Hanbury Builders Inc. discusses three common areas where remodeling contractors are underperforming because they believe their gut rather than facts.

Alan also talks about referral marketing, the effects of job costing done half-heartedly, and hiring when taking net profitability into account.

Alan is president of House of Hanbury Builders Inc., and recently retired after 45 years as owner of the full-service remodeling firm in central Connecticut. Alan now concentrates on teaching, consulting and other business coaching opportunities. 

Victoria, Mark and Alan talk more about:

  • The importance of referrals
  • Why monitoring job costing reports may be more important than accounting results
  • Hiring during labor shortages
  • And more…

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Ep.141: The Remodeler Marketing Blueprint with Spencer Powell

For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer.

In this episode, Spencer dives into his new book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully.

Spencer is the CEO of Builder Funnel and founder of Builder Funnel Academy, author, and radio host. Spencer has been a longtime guest and sponsor of the show, and gives listeners even more knowledge about marketing in the remodeling world in this episode.

Victoria, Mark and Spencer talk more about:

  • How this journey began.
  • How marketing has changed over the years.
  • What the marketing blueprint looks like for remodelers.
  • The biggest mistakes remodelers are making today.
  • And more…

Ep.140: What Dealers Say Behind Your Back with Bradley Hartmann

Learning the best way to work with purchasing managers can help create great outcomes for both sides of the remodeling business.  With over a decade of experience in operations and purchasing for a national homebuilder, Bradley Hartmann has researched and found the importance of having purchasing sales teams devote their time exclusively focused on the specific needs and opportunities for remodelers. 

Bradley, founder and CEO of The Behind Your Back Sales Co., goes in depth about what suppliers really say behind your back on this episode of PowerTips Unscripted.

Mark, Victoria and Bradley talk more about:

  • Why it may feel like Remodelers are second-class citizens in the eyes of lumber and building material dealers
  • What suppliers are saying behind remodelers backs
  • The sales fundamentals missing from most remodelers
  • How Remodelers can best position themselves to get the best pricing and service from dealers
  • Questions Remodelers should ask to determine if they are the best fit for a specific supplier

On-Site Training Focused On Improving Your Bottom Line

Tim is going back out on the road! He is booking “Tim Tour” dates for 2021…

They will fill quickly, so Click Here to learn more about his Two-Day On-site Production training engagements.

Ep.139: Creating Great Compensation Programs that Help Grow Your Company with Tom Miller

For many, determining the compensation for an employee is nothing more than doing a quick google search, or in our members case, maybe asking their peers what they pay a particular position.  But Tom Miller doesn’t really agree with that methodology.  Instead, his company helps businesses apply the best compensation strategies that help recruit great talent.

Tom is the founder and president of The VisionLink Advisory Group, a compensation design firm that services private businesses across North America. Tom and his firm have served over 600 companies across all industries. 

In this episode, Tom discusses how to help small businesses apply the best practice compensation strategies that help recruit great talent, encourage execution of the business plan, and growing a company.

Victoria, Mark and Tom talk more about:

  • The starting point for building a great compensation plan in small company.
  • The most common mistakes employers make relative to compensation.
  • How to build an effective incentive plan in a private business.
  • The best way to handle employees who want stock in the company.
  • Setting and managing salaries for different employees.
  • And more…this 

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