Remodelers Advantage

Ep.163: [Unscripted Back-Up] Strategy Isn’t Enough with Brian Gottlieb

As we begin to reflect on 2021, we are taking a look back at some of our more popular episodes.  Check out this episode and listen to the importance of executing a strong business strategy as you begin to make plans for 2022!

A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy. 

In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark.

Brian Gottlieb is the founder and CEO of Tundraland Home Improvements, which serves all of Wisconsin. He started his business on a plastic folding table, with just $3,000 in cash. Today, Tundraland employs more than 220 people, and revenues  are in excess of $42 million. 

He defines strategy as an integrated set of choices an organization makes to position against the competition, add value to their customers, and add value to the company. Brian’s “a-ha” moment came last summer, when he understood that when a community is at its full potential, we’re all in a better place; and when an organization is at its full potential, we’re all in a better place.

He calls Tundraland a training organization — developing an employee to his or her full potential is a key point of the company’s  strategy. Brian describes the four ways to define your culture, and how to make it stronger, including:

  • How building a strong culture is like building a ship
  • How realizing potential depends on others
  • Examples of the wrong strategies
  • And more …

Are You Getting Everything PowerTips Offers?

As a PowerTips Unscripted listener, we hope you are enjoying this podcast, but are you subscribed to our PowerTips Content System? If not, you’re missing out on a TON of great information! That’s like eating just a tortilla chip and skipping the whole enchilada!

Subscribe to PowerTips today and take advantage of 2 weekly podcasts, a library of blog posts, a video “vault” of amazing topics and more!
Click here to subscribe!

Ep.162: Digital Marketing Tactics for Hiring with Danielle Russell

There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage. 

So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here to share how you can use digital marketing to find that talent.

Danielle is the President of Builder Funnel, a digital marketing agency serving remodelers like you for over a decade. She’s here to share some of her top tips that worked for Builder Funnel as they grew alongside their clients and the industry over the past year and a half.

Victoria, Mark and Danielle talk more about:

  • Increasing brand awareness
  • Building a culture and reputation
  • The “always hiring” mentality
  • And more…

How Much Does a Bad Hire Cost Your Business?

The Remodelers Advantage Hiring Edge Program helps you hire key team members more effectively using a unique combination of TriMetrix DNA Assessment Tools and experienced, hands-on business coaching. Our mission is to improve your hiring process and help you attract the talent your company needs and deserves.

Ep.161: A Secret Shortcut to Estimating Labor with Chad Vincent

Accurately estimating a project is critical to profit,  and one of the most challenging components of that estimate is labor. 

Can you estimate labor simply and accurately? Are you spending too much time estimating labor for each job?  Guest Chad Vincent thinks so.  Tune into this episode to hear all about his new method towards becoming more effective in the estimation process.

Chad is the CEO and owner of Renaissance Remodeling in Boise, Idaho. He began his remodeling and construction career at a young age working for his dad in the family business and has been expanding his presence, expertise, and success in the field ever since. Chad values staying ahead of the curve and accepting nothing but the best in an ever-changing industry.

Victoria, Mark and Chad talk more about:

  • Dealing with “slips” in estimating
  • Educating designers on this process
  • Cutting back on the time it takes to estimate
  • And more…

Learn to Forecast, Track & Adapt Budgets!

Budgets are one of the most valuable tools for a business owner. Jackie Shaw leads this Masterclass coming up in November. 

  • How often should you review and edit your budget?
  • What expenses act like a step function vs. linear?
  • How can you use budgets to project staffing needs?
  • What is the best way to create an annual budget?

Ep.160: Surviving Post-Pandemic: How Do You Find Balance in Your World? with Bob Logan

Our lives have been turned upside down due to the pandemic, especially in the construction industry.  Dealing with supply chain issues, a critical shortage of labor (especially craftsmen), and lingering concerns about COVID-19, many are stuck wondering how to get through it all. However, all of this has also helped provide perspective about moving forward.  So, how do we move forward?  Guest Bob Logan has some answers.

With nearly 30 years as a development and corporate relations professional in a university setting, Bob Logan has seen it all.  He is the president of Find Your Path LLC and has helped with missions to Mars, coached football in Italy, and raised millions of dollars in philanthropy.  His experience as a motivational speaker and business consultant brings a new perspective to this episode that you do not want to miss.

Victoria, Mark and Bob talk more about:

  • Being able to accept  potential risk
  • Dealing with change
  • Facing failure
  • And more…

Don't Miss Bob Logan's Keynote Presentation at the Remodelers Summit

Ep.159: One Small Thing That Makes a Big Impact on Others with Chris Stebnitz

Sometimes it may feel that kindness is in short supply.  That’s why it’s so important to take the initiative to remain vigilant and recognize kindness whenever you can.  Guest Chris Stebnitz shares something he does weekly, that results in a huge impact on those around him.

Chris is a third-generation remodeling company owner in Elkhorn, Wisconsin with over 30 years of experience in the industry.  Stebnitz Builders’ focus is to be the very best listening company, translating into a wonderful experience for their clients and a project completed to its highest standards with the greatest rewards for their clients and business partners.

Victoria, Mark and Chris talk more about:

  • Showing support to team members
  • Creating positive morale within your company
  • The importance of giving back to your employees
  • And more…

Learn With Our Experts

Whether held in person at our headquarters in Maryland, or presented virtually, Masterclasses are rich, intense, interactive learning experiences with plenty of hands-on instruction; blended with information, advice and strategies from some of the most experienced instructors in the industry.

Fall Masterclass Schedule:

Ep.158: Creating Your Business Exit Roadmap with Ashley Micciche

Did you know that 81% of business owners want to stop working in their business in the next 10 years?

Yet, most business owners are paralyzed and doing nothing about their exit, because the process seems overwhelming to the point that they don’t know where to begin.  So, how does one focus on their business while planning an exit?  Guest Ashley Micciche has the answer.

Ashley Micciche is the co-owner and CEO of True North Retirement Advisors in Clackamas, Oregon. She specializes in designing, building, and implementing custom-designed exit plans to help her business owner clients secure their final and most important business decision – the exit from their business.  

Victoria and Ashley talk more about:

  • Understanding how to pick an ideal successor
  • Determining post-exit financial needs
  • Establishing a target departure date
  • And more…

Why Should You Focus on Building Value in Your Company?

We have Value Builder Certified Consultants who are standing by to help you with building your Exit Strategy. Click here to contact us for more information on how we can help.

We have an entire content track at The Annual Remodelers Summit dedicated to the Value Builder System and determining the right way to build value in your company, whether you are ready to exit now or in the future. Click here for more information on Summit and the Value Builder Track.

Ep.157: How to Achieve Consistency in Revenue and Profit with Andy Haste

Guest Andy Haste is among one of Remodelers Advantages most successful members, and he attributes that success to consistency and profitability.  But, how does one achieve consistent profits in such an unpredictable, and inconsistent industry such as remodeling? 

This episode shares tips, tactics, and techniques to effectively set the goals and budgets to reach, and maintain consistent profit in such an inconsistent industry.

Andy is the president of Riverside Construction in West Lafayette, Indiana, and has been part of the Remodelers Advantage Roundtable community for many years.  He has 15 years of experience in the business supplies industry and values the privilege of working alongside homeowners, exploring creative ways to turn their homes into personal living spaces that will be loved for years to come.

Victoria, Mark and Andy talk more about:

  • Why remodelers may have problems maintaining consistency
  • Embedding a good philosophy with your team
  • The challenges that come with maintaining consistency
  • And more…

Masterclass Coming on August 9th!
Ready to Stand Out, Attract the Best Clients, and Win Every Sale that Comes Your Way?

Based on his best-selling book, Lobster on a Cheese Plate, Mark’s intensive marketing masterclass will cover everything from positioning, messaging, building a marketing plan, measurement, customer research techniques, and more.

August 9, 2021
Baltimore, MD

[ Click Here for More Information ]

Ep.156: Making Money in Cost Plus Remodeling with David Crane

While Cost Plus Remodeling isn’t for everyone, it can be an enjoyable and profitable way of doing business.  If it is done well, it can be very rewarding and reduce the uncertainty of a market.

Guest David Crane joins this episode to share why cost plus remodeling has proven to be successful for his business and his clients, and why remodelers should adapt this form of a remodeling contract.

David is the CEO and President of Crane Builders in Nashville, Tennessee and has spent the past 34 years meeting clients’ needs with the highest standards in the remodeling and construction industry.  He graduated from Louisiana State University with a degree in Construction and after spending 10 years in his hometown of New Orleans remodeling homes, he moved his business to Nashville where the company has been delighting clients since.  David will also be speaking at this year’s Remodelers Summit in Phoenix, Arizona.

Victoria, Mark and David talk more about:

  • Some of the keys to successfully doing Cost Plus Remodeling
  • The differences in Cost Plus Remodeling vs. Fixed Price Remodeling
  • How to make a profit when you have to show the client your markup
  • What to do with your labor and Project Manager costs on a Cost Plus Project
  • And more…

No Better Way to Build Your Team...

For years we have seen the most successful remodelers in the industry take the opportunity to build their teams by bringing Key Managers and Staff to the Annual Remodelers Summit.

This year, we take that to a new level by offering three content tracks; Business, Value Builder and Production, led by our own “Guru” Tim Faller. So there is literally something for every member of your team, whether they want to switch back and forth or focus on one area.

In addition, with the activities surrounding this year’s Summit, like 2 golf outings and the proximity to the Phoenix area, there are countless team-building opportunities can be combined with your Summit experience.

Register for Summit today and BRING YOUR TEAM!

Ep.155: When Will the Product Shortages End? with Craig Webb

Remodelers everywhere are plagued by problems getting the products they need to do their work.

That anguish is shared by the building materials dealers, and so many others in the industry. 

Why have we run short of so many products? What problems need to be solved for us to get out of this dilemma, and when will this shortage ease?  PowerTips Unscripted guest and lumber yard expert Craig Webb has some answers.

Craig is the President of Webb Analytics and has spent the last 15 years covering the building products supply chain and its effect on builders.  He’s one of the nation’s best-known experts on lumber and building material dealers and distributors, with 12 years of experience as editor-in-chief of ProSales magazine. 

His continued work towards tracking the trends, threats, and opportunities that make or break the futures of America’s building material manufacturers, distributors, and dealers brings the answers many are looking for, in this episode.

Victoria, Mark and Craig talk more about:

  • The state of the product shortages today
  • How the shortages developed
  • What dealers are doing about it
  • And more…

Who is Speaking at the 2021 Remodelers Summit?

The Remodelers Summit has built a reputation for having the best and brightest speakers in the industry and this year’s line-up only adds to that tradition.

From Keynotes that will literally bring you out of our seat, to industry experts and best-selling authors sharing wisdom and experience that only this Summit can deliver. You DO NOT want to miss this event!

Click Here for More Information + Registration

Ep.154: How to Make Podcasts Your Most Valuable Marketing Tactic with John Corcoran

So, you’ve been thinking of starting a podcast for your business.

While it is one of the best reasons to gain notoriety and establish value for your community of clients, starting a podcast doesn’t mean it will bring success all on its own.

Guest John Corcoran is here to share his tips and tricks for how to make podcasts your most valuable marketing tactic.

John Corcoran is the co-founder of Rise25, an agency that helps businesses generate qualified leads, referrals and strategic partnerships using podcasts, and lead generation using LinkedIn and content marketing.  He is also an author, a former Clinton White House writer, and is on a mission to make the world a smaller place, through connections.

Victoria and John talk more about:

  • Building relationships and creating connections
  • Generating content
  • The value of podcasts
  • And more…

Be the Lobster - A Marketing Masterclass

Based on his bestselling book, Lobster on a Cheese Plate, Mark Harari leads this intensive masterclass that will cover everything from positioning, messaging, building a marketing plan, measurement, customer research techniques, and more.

Held in-person at the R/A Headquarters in Maryland on August 9-10, 2021, this class is designed to help all levels of marketing expertise excel.

[ Click for More Info & Registration ]

MASTER NAVIGATION
MASTER NAVIGATION