Remodelers Advantage

Ep.151: What Were They Thinking? with Victoria Downing and Mark Harari

Successful communication with new or potential customers can make or break a company’s image. 

Alongside communication, ensuring that any preconceived notions or assumptions are put aside when working with a new customer can be crucial in securing their business.

Victoria and Mark both share experiences with remodeling and trade companies that left them bringing their business elsewhere.  This is easily avoidable, and in this episode they talk about how communication plays a large part in having a successful business. 

Whether it’s poor communication or a lack thereof entirely, learn how to ensure that your business does not leave customers saying, “what were they thinking?”

Victoria and Mark talk more about:

  • The importance of being personable
  • How to facilitate good communication
  • Advice for following-up
  • And more…

Get on the Waitlist for the 2021 Remodelers Summit in Phoenix

We are very excited to announce that after more than a year of virtual conferences and canceled events, we are holding the Annual 2021 Remodelers Summit LIVE and In-person at the luxurious Arizona Grand Resort & Spa, in Phoenix, Arizona, on September 22, 2021. We will launch registration on May 19, 2021, but if you’d like to join our waitlist, we will guarantee you a spot at this event and offer you the lowest pre-sale special pricing of $500 off the standard registration fee. So, sign up today!

Ep.150: Behavioral Finance: The Psychology of Financial Management with Jay Wheeler

It’s not about the money, rather the feelings the money can bring.

In this episode, Jay Wheeler dives into the psychology of financial management and investing in order to provide listeners with the potential reasons behind the way they may manage money. 

Whether it’s business or personal finances, Jay describes how to better manage your behavior surrounding spending.

Jay is the President of Wheeler Financial and while he provides traditional financial planning and investment advice, he believes the best value that he provides his clients is helping manage their behavior when it comes to money.  He also believes that there is a lot that goes into the decisions we make around our finances and that many of those decisions are based on emotions.

Victoria, Mark and Jay talk more about:

  • How behavioral finance differs from traditional financial management
  • Using behavior and emotions as a guide for choosing investments
  • How behavioral finance applies to investing
  • And more…

Get on the Waitlist for the 2021 Remodelers Summit in Phoenix

We are very excited to announce that after more than a year of virtual conferences and canceled events, we are holding the Annual 2021 Remodelers Summit LIVE and In-person at the luxurious Arizona Grand Resort & Spa, in Phoenix, Arizona, on September 22, 2021. We will launch registration on May 19, 2021, but if you’d like to join our waitlist, we will guarantee you a spot at this event and offer you the lowest pre-sale special pricing of $500 off the standard registration fee. So, sign up today!

Ep.149: How to Give Performance Feedback and Why it’s Critical for Success with Tina Clements

Employees thrive on feedback.

Then why is it that so few leaders proactively provide it? 

The answers, along with simple steps on how to provide timely, respectful, actionable feedback to your employees, are provided in this episode by guest, Tina Clements.

Tina, Vice President of The Retail Performance Company, is a leader, speaker, author, coach, entrepreneur.com contributor & facilitator, leading luxury industries for over 25 years. Her clients confirm, she is a communications expert & her book, The ART of Facilitation and keynote address ‘Yes, You Do Have a Choice’ are testimonials to her talent.

Victoria, Mark and Tina talk more about:

  • Why leaders may not give feedback
  • The steps to give real, timely, respectful feedback even when it’s difficult
  • What to do when an employee may object feedback
  • The secrets to giving feedback
  • And more…

Are You Struggling to Hire & Keep Good Employees?

How Much Does a Bad Hire Cost Your Business?

The Remodelers Advantage Hiring Edge Program helps you hire key team members more effectively using a unique combination of TriMetrix DNA Assessment Tools and experienced, hands-on business coaching. Our mission is to improve your hiring process and help you attract the talent your company needs and deserves.

[Click Here for More Information]

Ep.148: How to Compete Against BIG Competitors and Win with Mark Harari

You shouldn’t have to slog through a dry, term-laden textbook  to successfully market your business.

So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his new book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand out, attract the best clients, and win every sale that comes your way.”

Mark is an accomplished speaker and writer, as well as the Vice President of Remodelers Advantage, President of R/A Marketing Inc., author, and co-host of this podcast.  He provides strategic direction for Remodelers Advantage’s internal and external marketing and communications programs, in addition to being responsible for the company’s brand identity, and ensuring marketing alignment across all channels.

Victoria and Mark talk more about:

  • The “six stones”
  • How narrowing your focus can broaden your appeal
  • Marketing plans VS. marketing budgets
  • And more…

Links from this episode:
Lobster on a Cheese Plate on Amazon
Lobster on a Cheese Plate Audiobook on Amazon’s Audible

Ep.147: All About Government Renovation Loans with David Perrotti

What are renovation loans? And how can they help the burden of new home ownership? 

Guest David Perrotti talks about using renovation loans to get deferred maintenance or dated kitchens and bathrooms remodeled prior to moving into a new home, to make for a smooth transition.

David is the President and Founder of Fine Home Contracting LLC, a general contracting management company based out of Connecticut. David is an Army Veteran turned entrepreneur whose goal is to elevate the building and remodeling industry through education of clients, subcontractors and fellow business people.

Victoria, Mark and David talk more about:

  • Why to choose renovation loans
  • Important steps in growing a business
  • The future of building and remodeling
  • And more…

You never get a second chance to make a first impression

Learn How To Increase Your Sales By Qualifying More Accurately

Remodeling companies spend enormous amounts of money on marketing & advertising to generate leads. Yet, when the phone does ring, the prospect is usually greeted by the least trained person in the company.

Masterclass: Mastering the Art of Lead Qualification is coming up in May and will be led by Sandler Sales Consultant, Jeff Borovitz. 

[Click Here for More Information + Registratrion] 

Ep.146: Employee Reviews: It’s Time for a Change with Tim Faller

Reviewing employees in the remodeling world is, at best, a struggle.

It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration.

Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest to talk about his efforts towards reworking the employee review process in this episode.

Tim is a senior consultant here at Remodelers Advantage and known throughout the industry as the “Guru of Production.”

Tim is a well-known author and works with remodelers and production teams across the US and Canada. In addition to being the lead facilitator for the R/A Production Manager Roundtables Groups, he is also the Co-host of the popular podcast, The Tim Faller Show.

Victoria, Mark and Tim talk more about:

  • The challenges of the “old system”
  • The inspiration behind the reworking of the employee review process
  • The parts that need reworking
  • Objectives and goals of the rework
  • Implementing the rework
  • And more…

New Production Manager Roundtables Group Forming

  • Do you want your Production Manager to learn from the best?
  • Do you want to give them the opportunity to exchange ideas with experienced Production Managers from some of the most successful remodeling companies in the business?

Remodelers Advantage is adding a new Production Managers Roundtables Group to our roster of 5 successful, thriving groups. If you are interested in learning more, click here to visit our website

Ep.145: Double Revenue by Focusing on Less with David Wood

It’s easy to fall victim to the “Shiny Object Syndrome” in remodeling.  With so many goals of success, there are a lot of “shiny objects” that can distract remodelers from reaching their full potential.  

How do you avoid them?  Guest David Wood of Focus.CEO joins Victoria and Mark in this episode to share the five steps to success and doubling revenue in less time.

David quit his career as a Consulting Actuary to Fortune 100 companies, to create the world’s largest coaching business. He now coaches rock star entrepreneurs to double their revenue faster, overcome Shiny Object Syndrome, and be a more extraordinary entrepreneur and human. 

In this episode, David shares five simple steps to help business owners combat Shiny Object Syndrome to double business, achieve more, and be extraordinary.

Victoria, Mark and David talk more about:

  • Why the “Shiny Object Syndrome” is an epidemic among entrepreneurs
  • Why choosing the right goals and plan is so important
  • Going from “Shiny Object Syndrome” to peaceful, focused action
  • The five steps to doubling revenue in less time
  • And more…

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Ep.144: The Three Most Important Skills in Sales Management with David Mattson

Sales management can be one of the hardest jobs in a company, especially if you are both a player and coach.

Sales managers are constantly focusing on how to improve their business, their team and themselves, and could use some tips along the way. 

Guest David Mattson joins Victoria and Mark in this episode to share the best practices to incorporate into succeeding as a sales manager.

David Mattson is the CEO of Sandler Training and also a former speaker for the Remodelers Advantage Roundtables.  David has written 5 best selling books on sales management and is also releasing another called, “Scaling Sales Success -16 Principles for Sales Leaders.” 

As a distinguished author and CEO, David brings his knowledge of world-class sales, sales management tactics and actionable strategies into this episode.

Victoria, Mark and David talk more about:

  • Onboarding salespeople as a small business
  • Tips on coaching
  • Advice for new sales managers
  • What it means to “Tap Into Their Why”
  • And more…

Documents Mentioned During this Episode: 

Explore More Sandler Books

And Speaking of Books... Lobster on a Cheese Plate is Now Available as an Audiobook

Ep.143: The Deadly Sins that Designers & Production Teams Commit with Jeff Borovitz

How can designers and production staff improve their success in the remodeling industry?  Guest Jeff Borovitz joins Victoria and Mark to talk about the deadly sins that get in the way of reaching your full potential.  

Jeff has worked and trained with many members of the Remodelers Advantage Roundtables community and brings that experience in talking about patterns and trends to continue, and avoid.

Since 1991, Jeff has worked with businesses across the globe, helping thousands improve their sales organizations and sales culture.  Jeff is now the owner of Sandler Training, a sales and leadership training company that helps business owners increase revenue, shorten sales cycles, and hire better-performing sales teams.  

Victoria, Mark and Jeff talk more about:

  • The deadly sins to avoid
  • The one sin that costs remodelers the most
  • The difference between “like” and “trust”
  • QSTEP
  • Learning how to avoid the deadly sins
  • And more…

FREE Webinar: Using Market Positioning to Drive Greater Profitability

5 Strategies for Using Your Target Market to Drive Sales and Profitability

In this month’s free webinar, Doug Howard takes a closer look at how to position your remodeling business effectively in order to maximize your opportunities in the market right now. March 16, 2021 @ 1:00pm ET

[ Click Here for More Information + Registration ]

Ep.142: Common Remodeler Mistakes that are Hitting Your Bottom Line with Alan Hanbury

In this episode, guest Alan Hanbury of Hanbury Builders Inc. discusses three common areas where remodeling contractors are underperforming because they believe their gut rather than facts.

Alan also talks about referral marketing, the effects of job costing done half-heartedly, and hiring when taking net profitability into account.

Alan is president of House of Hanbury Builders Inc., and recently retired after 45 years as owner of the full-service remodeling firm in central Connecticut. Alan now concentrates on teaching, consulting and other business coaching opportunities. 

Victoria, Mark and Alan talk more about:

  • The importance of referrals
  • Why monitoring job costing reports may be more important than accounting results
  • Hiring during labor shortages
  • And more…

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