Learning the best way to work with purchasing managers can help create great outcomes for both sides of the remodeling business. With over a decade of experience in operations and purchasing for a national homebuilder, Bradley Hartmann has researched and found the importance of having purchasing sales teams devote their time exclusively focused on the specific needs and opportunities for remodelers.
Bradley, founder and CEO of The Behind Your Back Sales Co., goes in depth about what suppliers really say behind your back on this episode of PowerTips Unscripted.
Mark, Victoria and Bradley talk more about:
Why it may feel like Remodelers are second-class citizens in the eyes of lumber and building material dealers
What suppliers are saying behind remodelers backs
The sales fundamentals missing from most remodelers
How Remodelers can best position themselves to get the best pricing and service from dealers
Questions Remodelers should ask to determine if they are the best fit for a specific supplier
Welcome to another episode of PowerTips Unscripted. This week, we go into the vault for an informative episode. Victoria and Mark talk to guest Andrew Schroeder about using your remodeling experience to grow your business by profitably flipping houses, minimizing the risks and maximizing the benefits, and the challenges of acting as your own client.
Whether you’re a seasoned professional in the remodeling industry or just starting, this episode is for you! Victoria and Mark dig deep with Andrew to uncover all the tips and tricks for success in the lucrative world of house flipping.
Andrew joined the Schroeder Design/Build team in 1999 and became owner in 2011. In addition to running SDB, Andrew volunteers time with the National Association of the Remodeling Industry (NARI).
Victoria, Mark, and Andrew talk more about:
Where to invest your time and money to get your best returns
How to fill your production pipeline without getting new clients
Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing.
Jesse has an impressive background as a serial entrepreneur. He’s founded, grown, and sold multiple ventures throughout his career, including SportsMemorabilia.com, a skincare brand, and DietSpotlight.com. Jesse also holds an MBA from The Wharton School and a BA from UC Santa Barbra. He is currently the CEO and Founder of Audience.co.
In this episode, we take a closer look at the sales process. We are always looking for fresh ideas and concepts that apply specifically to remodelers and those in the building community.
Our guest Jen Neige is adamant that you should be selling to design, NOT designing to sell, and she shares how you can improve your closing ratio, gain more control of the sales cycle and earn a design fee within two hours.
Jan Neiges is a National Kitchen and Bath certified Kitchen Designer and on the nine-member board for NKBA. Jan brings her 20 years of experience as a kitchen and bath designer and her 40 years of sales experience to share the selling process that she has developed.
Victoria, Mark and Jan talk more about:
Background on how Jan began working on this process.
Why this process is so important for remodelers to consider.
What some of the issues are within the industry faces that drives the need for using this process.
As a distinguished author and CEO, David brings his knowledge of world-class sales, sales management tactics and actionable strategies into this episode.
Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection.
On this episode of Best of Powertips Unscripted, Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels can allow remodelers to present themselves as conduits for creating retreats from stress at home. These tips can help them fill their pipelines with homeowners who are hungry for a reprieve.
Tanya Bamford is the Managing Director of R/A Marketing–a full-service agency providing creative, yet straightforward marketing solutions for remodeling companies across the United States.
This episode will cover:
What empathy marketing is.
Practical ways to incorporate empathy into your marketing messages.
How this is this different than leveraging “pain points.”
The challenge of making an emotional connection with a stranger and how empathy marketing bridges that gap.
How remodeling companies can begin to incorporate empathy into their marketing.
Today on PowerTips Unscripted, Lane Cooper joins the show to discuss the large project sales process. Price is a process like design. Setting our clients up for a successful pricing process is critical to large remodeling projects moving forward through design into construction. Lane walks us through his pricing process to manage clients’ price expectations.
Lane Cooper is the President and founder of COOPER Design Build in Portland, OR., and is a valued Roundtables member. COOPER Design Build specializes in large remodeling and addition projects.
Victoria, Mark, and Lane talk more about…
Scope Creep
Challenges of selling and pricing major additions and whole house remodels
Determining if the project is suitable for your company
Today on PowerTips Unscripted, Mark and Victoria are joined by Michael Hodgin to discuss using the financial review to pivot to profitability. A complete understanding and review of your company’s financials is a practice that requires a disciplined effort. However, with this practice in place, an owner will be able to use the information from these reviews to pivot when and where necessary to be more profitable year over year. Using his expertise as a former business owner and a business coach, Michael talks about how he examines a company’s financial statements, including what KPIs to review and whom to review the financials with.
Michael was an owner of a successful remodeling company for over 22 years. He has since left and is the owner of Maestro’s Toolbox, where he works with owners of design-build companies across the country to help them build better companies and, therefore, better lives. In addition, Michael has been part of the roundtables as an owner, a facilitator for roundtables meetings, and part of the Remodelers Advantage Business Coaching team.
The demand and absence of skilled labor is a huge challenge for remodelers across North America. We hear it from our Roundtables Members as well as from our associates, sponsors and Podcast guests.
In this episode Victoria and Mark explore different ways to tackle the issue, and welcome Dan Hurst to the show to talk about how his firm effectively creates a culture and career path that provides opportunities for his staff to learn and develop new skills.
Dan is the President / General Manager of Hurst Design Build Remodel in Westlake, OH and is actively involved in NARI as well as a Master Certified Remodeler and Certified Lead Carpenter.
Dan, Victoria and Mark talk more about:
Things you can do to create a culture and provide a path to grow your own skilled workforce
Why there is a need to develop your own staff vs. hiring
Creating opportunities for your employees to learn and develop new skills
What a typical career path might look like
Managing and helping your staff achieve their career goals
The fear of investing time and energy into developing someone, only to have them leave
Today on PowerTips Unscripted, Jeff Borovitz joins the show to discuss the top 5 remodeling sales secrets every business owner must know. In addition, Jeff talks about how sales professionals should establish a clearly defined future with clients and how that helps eliminates surprises during the sales journey.
Jeff Borovitz is the President of Sandler Training, a company that helps train remodeling professionals. Known for triple-digit revenue and profit increases, Jeff has 28 years of experience as an award-winning quota-busting salesperson and has trained over 1,000 salespeople. Jeff also runs SalesEdge, a program exclusively for Remodelers Advantage, where Roundtables members can receive sales training.