The Sales-to-Production Handoff with Bruce Case – [Best of PowerTips Unscripted]
To many remodelers, a project works like a relay race, depending on good handoffs of the baton. The sales-to production-handoff is critical, and if you drop the baton, the race is over. But there are ways to make it less of a hard handoff and more of a continuum, says Bruce Case. Bruce joins Victoria […]
Demography is Destiny with Kenneth Gronbach – [Best of PowerTips Unscripted]
As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation. But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the […]
The Steady Referral System with Doug Howard – [PowerTips Unscripted] S6 E4
Worried about a steady flow of leads? If referrals are your main source of business, a structured, reliable process for generating them is essential! Many companies claim their top leads come from referrals, yet few have a formal strategy in place. In today’s episode of PowerTips Unscripted, Doug Howard shares a proven method for building […]
Building Meaningful Customer Personas with Aimee Pagano – [Best of PowerTips Unscripted]
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build […]
How to Successfully Use Cost-Plus Pricing with Josh Baker – [Best of PowerTips Unscripted]
The Cost-Plus Pricing model seems to go completely against common sense, but it’s a concept that we’re getting more questions about from our membership. One contributing factor is that consumers increasingly demand transparency when purchasing products and services — and homeowners are coming to expect it when undertaking a remodeling project. But so many remodelers […]
Selling to Design, Not Designing to Sell with Jan Neiges – [Best of PowerTips Unscripted]
In this episode, we take a closer look at the sales process. We are always looking for fresh ideas and concepts that apply specifically to remodelers and those in the building community. Our guest Jan Neiges is adamant that you should be selling to design, NOT designing to sell, and she shares how you can […]
Connecting with a Few Good Realtors with Kathi Fleck – [Best of PowerTips Unscripted]
Working with just a few Realtors can bring additional jobs to your remodeling company. It’s not about appealing to the masses, but about developing relationships with several realtors who appreciate how you work, your quality, attention to detail, and exceptional client experience. In this episode, Kathi Fleck discusses working with Realtors with Victoria and Mark, […]
Unraveling the Undervalued “Proactive Outbound Sales Call” Metric with Abe Degnan – [Best of PowerTips Unscripted]
Our Roundtables members share their financial metrics at every meeting, in what we call the composite report. But there’s one field that’s almost always reported as zero. It’s the proactive outbound sales call metric. It’s confusing to many, not just as a field on a spreadsheet, but as an activity. Abe Degnan says this metric is valuable […]
How a Showroom Can Help You Close Deals and Control Your Process with Joe Smith – [PowerTips Unscripted] S5 E9
Are you looking for ways to boost your business? One powerful tool you can use is a showroom. Not only can it help you cultivate leads, but it also gives you complete control over the client experience. On today’s episode of PowerTips Unscripted, Joe Smith highlights some of the key benefits of having a showroom. […]
Why It’s Critical to Invest in The Next Generation with Andrew Schmidt – [Best of PowerTips Unscripted]
The labor shortage has been a frequent topic on this show, and this episode is going to join the ranks. Guest Andrew Schmidt is here to talk about AMEK’s apprentice and internship program, and the importance of investing in future generations. Andrew and his twin brother started their business as roofing installers in 1996, and have grown […]