Marketing Archives - PowerTips Unscripted

Digital Marketing Tactics for Hiring with Danielle Russell – [Best of PowerTips Unscripted]

April 4, 2024 0:29:20

There is one challenge most remodelers have been facing, and that is the labor shortage.

So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads but also for attracting the best talent, and guest Danielle Russell is here to share how you can use digital marketing to find that talent.

Danielle is the President of Builder Funnel, a digital marketing agency that has been serving remodelers like you for over a decade. She’s here to share some of her top tips that worked for Builder Funnel as it grew alongside its clients and the industry over the past year and a half.

Victoria, Mark, and Danielle talk more about:

Increasing brand awareness
Building a culture and reputation
The “always hiring” mentality
And more…

Digital Marketing Hacks to Grow Your Business with Jesse Stein – [Best of PowerTips Unscripted]

April 4, 2024 0:29:41

Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing.

Jesse has an impressive background as a serial entrepreneur. He’s founded, grown, and sold multiple ventures throughout his career, including SportsMemorabilia.com, a skincare brand, and DietSpotlight.com. Jesse also holds an MBA from The Wharton School and a BA from UC Santa Barbra. He is currently the CEO and Founder of Audience.co.

Victoria, Mark, and Jesse talk more about:

Robotic handwritten notes
Digital marketing strategies for remodelers
And more…

Boost Lead Gen Results with Better Reputation Management with Tanya Bamford – [PowerTips Unscripted] S5 E6

November 30, 2023 0:29:56

High interest rates and other market conditions have caused the remodeling market to contract across many regions, resulting in lack luster lead flow for home remodeling companies. As the U.S. heads into a presidential election year, which has the potential to cause further market erosion, remodelers need to protect their market share. By taking steps now to boost their online reputations, home remodeling companies can keep their pipelines full and successfully weather these adverse market conditions.

In this Podcast interview, we chat with Tanya Bamford, Managing Director of R/A Marketing, about the steps remodelers should take to improve their lead generation by leveraging the voice of their clients in an effective reputation marketing program.

Tanya Bamford is the Managing Director of R/A Marketing–A Remodeler’s Best Friend. Exclusively serving home remodeling companies across North America, R/A Marketing helps remodelers grow and thrive by delivering marketing programs which yield a positive return on investment.

Tanya, Mark, and Victoria talk more about:

What are they reporting in terms of market conditions? Is there cause for remodelers to be concerned?
Many remodelers have cultivated reviews on Houzz or Guild Quality and are concerned about review fatigue. How real is this concern, and what can remodelers do to overcome this challenge?
And more…

Focusing on What Matters Most with Spencer Powell – [Best of PowerTips Unscripted]

September 28, 2023 0:26:33

The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so that you can use marketing to increase profit.

Spencer is the CEO of Builder Funnel & the author of the book, The Remodeler Marketing Blueprint. Spencer began his marketing journey by helping his uncles’ remodeling division grow from $2M to $10M in 4 years & now helps remodeling companies create sustainable, repeatable marketing plans.

Victoria, Mark and Spencer talk more about:

Developing strategy
The importance of tracking/measuring
Taking the necessary steps for successful strategies
And more…

Builder Funnel Webinar: De-Mystifying Websites and SEO: How to Attract Ideal Clients through Google Search

Learn how to attract your ideal client projects through Google search and SEO. In this 45 minute presentation, Spencer Powell of Builder Funnel cuts to the chase. No fluff, no BS. He’ll share what’s working for his clients right now and some of the SEO strategies he’s learned helping them generate over $150M in sales of remodeling projects and custom homes.

Will Your Personnel Files Survive a Legal Trial with Jody McLeod – [Best of PowerTips Unscripted]

August 3, 2023 0:39:04

On this episode of PowerTips Unscripted, Jody McLeod joins the show to answer legal questions, including whether companies are set up to withstand a legal challenge. Jody discusses the best way to ensure having a complete personnel file for each employee, including documentation of conversations and key facts, so that you can support yourself and your company during a legal trial. Jody also advises business owners to help them avoid lawsuits through a complete onboarding process and proper training for all managers.

Jody, an attorney, and former Fortune 500 legal executive is the Founder and Principal of McLeod Legal Solutions (MLS). MLS partners with business owners to protect their business during HR and employee relations disputes with direct access to litigators, employment lawyers, and legal executives from Fortune 500 companies. Jody specializes in employment law, litigation and litigation management, compliance, investigations, and training.

Jody, Mark, and Victoria talk more about:

Complete personnel files
Best practices to avoid legal trial
Inappropriate or incomplete personnel files
And more…

How to Compete Against BIG Competitors and Win with Mark Harari – [Best of PowerTips Unscripted]

June 15, 2023 0:25:46

You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business.

So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand out, attract the best clients, and win every sale that comes your way.”

Mark is an accomplished speaker and writer, as well as the Vice President of Remodelers Advantage, President of R/A Marketing Inc., author, and co-host of this podcast. He provides strategic direction for Remodelers Advantage’s internal and external marketing and communications programs, in addition to being responsible for the company’s brand identity, and ensuring marketing alignment across all channels.

Victoria and Mark talk more about:

The “six stones”
How narrowing your focus can broaden your appeal
Marketing plans VS. marketing budgets
And more…

Links from this episode:
Lobster on a Cheese Plate on Amazon
Lobster on a Cheese Plate Audiobook on Amazon’s Audible

Digital Marketing Hacks to Grow Your Business with Jesse Stein – [PowerTips Unscripted] S4 E14

April 6, 2023 00:29:41

Victoria, Mark, and Jesse talk more about:

Robotic handwritten notes
Digital marketing strategies for remodelers
And more…

Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [Best of PowerTips Unscripted]

February 2, 2023 00:25:14

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection.

On this episode of Best of Powertips Unscripted, Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels can allow remodelers to present themselves as conduits for creating retreats from stress at home. These tips can help them fill their pipelines with homeowners who are hungry for a reprieve.

Tanya Bamford is the Managing Director of R/A Marketing–a full-service agency providing creative, yet straightforward marketing solutions for remodeling companies across the United States.

This episode will cover:

What empathy marketing is.
Practical ways to incorporate empathy into your marketing messages.
How this is this different than leveraging “pain points.”
The challenge of making an emotional connection with a stranger and how empathy marketing bridges that gap.
How remodeling companies can begin to incorporate empathy into their marketing.

Exploring a Large Project Sales Process with Lane Cooper – [PowerTips Unscripted S4 E11]

January 26, 2023 00:28:14

Today on PowerTips Unscripted, Lane Cooper joins the show to discuss the large project sales process. Price is a process like design. Setting our clients up for a successful pricing process is critical to large remodeling projects moving forward through design into construction. Lane walks us through his pricing process to manage clients’ price expectations.

Lane Cooper is the President and founder of COOPER Design Build in Portland, OR., and is a valued Roundtables member. COOPER Design Build specializes in large remodeling and addition projects.

Victoria, Mark, and Lane talk more about…

Scope Creep
Challenges of selling and pricing major additions and whole house remodels
Determining if the project is suitable for your company
And more…

Using the Financial Review to Pivot to Profitability with Michael Hodgin – [PowerTips Unscripted S4 E9]

January 12, 2023 00:38:49

Today on PowerTips Unscripted, Mark and Victoria are joined by Michael Hodgin to discuss using the financial review to pivot to profitability. A complete understanding and review of your company’s financials is a practice that requires a disciplined effort. However, with this practice in place, an owner will be able to use the information from these reviews to pivot when and where necessary to be more profitable year over year. Using his expertise as a former business owner and a business coach, Michael talks about how he examines a company’s financial statements, including what KPIs to review and whom to review the financials with.

Michael was an owner of a successful remodeling company for over 22 years. He has since left and is the owner of Maestro’s Toolbox, where he works with owners of design-build companies across the country to help them build better companies and, therefore, better lives. In addition, Michael has been part of the roundtables as an owner, a facilitator for roundtables meetings, and part of the Remodelers Advantage Business Coaching team.

Victoria, Mark, and Michael talk more about:

When is it best to review financials
What should be getting reviewed
What is the next step after reviewing
And more…

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