Marketing Archives - PowerTips Unscripted

Focusing on What Matters Most with Spencer Powell – [Best of PowerTips Unscripted]

September 28, 2023 0:26:33

The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so that you can use marketing to increase profit.

Spencer is the CEO of Builder Funnel & the author of the book, The Remodeler Marketing Blueprint. Spencer began his marketing journey by helping his uncles’ remodeling division grow from $2M to $10M in 4 years & now helps remodeling companies create sustainable, repeatable marketing plans.

Victoria, Mark and Spencer talk more about:

Developing strategy
The importance of tracking/measuring
Taking the necessary steps for successful strategies
And more…

Builder Funnel Webinar: De-Mystifying Websites and SEO: How to Attract Ideal Clients through Google Search

Learn how to attract your ideal client projects through Google search and SEO. In this 45 minute presentation, Spencer Powell of Builder Funnel cuts to the chase. No fluff, no BS. He’ll share what’s working for his clients right now and some of the SEO strategies he’s learned helping them generate over $150M in sales of remodeling projects and custom homes.

Will Your Personnel Files Survive a Legal Trial with Jody McLeod – [Best of PowerTips Unscripted]

August 3, 2023 0:39:04

On this episode of PowerTips Unscripted, Jody McLeod joins the show to answer legal questions, including whether companies are set up to withstand a legal challenge. Jody discusses the best way to ensure having a complete personnel file for each employee, including documentation of conversations and key facts, so that you can support yourself and your company during a legal trial. Jody also advises business owners to help them avoid lawsuits through a complete onboarding process and proper training for all managers.

Jody, an attorney, and former Fortune 500 legal executive is the Founder and Principal of McLeod Legal Solutions (MLS). MLS partners with business owners to protect their business during HR and employee relations disputes with direct access to litigators, employment lawyers, and legal executives from Fortune 500 companies. Jody specializes in employment law, litigation and litigation management, compliance, investigations, and training.

Jody, Mark, and Victoria talk more about:

Complete personnel files
Best practices to avoid legal trial
Inappropriate or incomplete personnel files
And more…

How to Compete Against BIG Competitors and Win with Mark Harari – [Best of PowerTips Unscripted]

June 15, 2023 0:25:46

You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business.

So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand out, attract the best clients, and win every sale that comes your way.”

Mark is an accomplished speaker and writer, as well as the Vice President of Remodelers Advantage, President of R/A Marketing Inc., author, and co-host of this podcast. He provides strategic direction for Remodelers Advantage’s internal and external marketing and communications programs, in addition to being responsible for the company’s brand identity, and ensuring marketing alignment across all channels.

Victoria and Mark talk more about:

The “six stones”
How narrowing your focus can broaden your appeal
Marketing plans VS. marketing budgets
And more…

Links from this episode:
Lobster on a Cheese Plate on Amazon
Lobster on a Cheese Plate Audiobook on Amazon’s Audible

Digital Marketing Hacks to Grow Your Business with Jesse Stein – [PowerTips Unscripted] S4 E14

April 6, 2023 00:29:41

Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing.

Jesse has an impressive background as a serial entrepreneur. He’s founded, grown, and sold multiple ventures throughout his career, including SportsMemorabilia.com, a skincare brand, and DietSpotlight.com. Jesse also holds an MBA from The Wharton School and a BA from UC Santa Barbra. He is currently the CEO and Founder of Audience.co.

Victoria, Mark, and Jesse talk more about:

Robotic handwritten notes
Digital marketing strategies for remodelers
And more…

Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [Best of PowerTips Unscripted]

February 2, 2023 00:25:14

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection.

On this episode of Best of Powertips Unscripted, Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels can allow remodelers to present themselves as conduits for creating retreats from stress at home. These tips can help them fill their pipelines with homeowners who are hungry for a reprieve.

Tanya Bamford is the Managing Director of R/A Marketing–a full-service agency providing creative, yet straightforward marketing solutions for remodeling companies across the United States.

This episode will cover:

What empathy marketing is.
Practical ways to incorporate empathy into your marketing messages.
How this is this different than leveraging “pain points.”
The challenge of making an emotional connection with a stranger and how empathy marketing bridges that gap.
How remodeling companies can begin to incorporate empathy into their marketing.

Exploring a Large Project Sales Process with Lane Cooper – [PowerTips Unscripted S4 E11]

January 26, 2023 00:28:14

Today on PowerTips Unscripted, Lane Cooper joins the show to discuss the large project sales process. Price is a process like design. Setting our clients up for a successful pricing process is critical to large remodeling projects moving forward through design into construction. Lane walks us through his pricing process to manage clients’ price expectations.

Lane Cooper is the President and founder of COOPER Design Build in Portland, OR., and is a valued Roundtables member. COOPER Design Build specializes in large remodeling and addition projects.

Victoria, Mark, and Lane talk more about…

Scope Creep
Challenges of selling and pricing major additions and whole house remodels
Determining if the project is suitable for your company
And more…

Using the Financial Review to Pivot to Profitability with Michael Hodgin – [PowerTips Unscripted S4 E9]

January 12, 2023 00:38:49

Today on PowerTips Unscripted, Mark and Victoria are joined by Michael Hodgin to discuss using the financial review to pivot to profitability. A complete understanding and review of your company’s financials is a practice that requires a disciplined effort. However, with this practice in place, an owner will be able to use the information from these reviews to pivot when and where necessary to be more profitable year over year. Using his expertise as a former business owner and a business coach, Michael talks about how he examines a company’s financial statements, including what KPIs to review and whom to review the financials with.

Michael was an owner of a successful remodeling company for over 22 years. He has since left and is the owner of Maestro’s Toolbox, where he works with owners of design-build companies across the country to help them build better companies and, therefore, better lives. In addition, Michael has been part of the roundtables as an owner, a facilitator for roundtables meetings, and part of the Remodelers Advantage Business Coaching team.

Victoria, Mark, and Michael talk more about:

When is it best to review financials
What should be getting reviewed
What is the next step after reviewing
And more…

The Magic of Disney’s Customer-Service Strategies with Pete Blank – [Best of PowerTips Unscripted]

January 5, 2023 00:36:27

In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and discusses how to apply these lessons to your remodeling company to boost your own team’s customer-service performance.

Pete has been developing leaders and improving service levels of organizations for the past 25 years — 13 of those with the Walt Disney Co. and the past 12 in local government. He loves inspiring others with ways to enhance their organizational culture. You can learn more about Pete Blank at his website: www.peteblank.com, or on his LinkedIn page.

Growing up near Disney World in Orlando, FL., Pete says he knew he always wanted to work there. After a few years as a sportscaster in Alabama, Pete went to Florida and began working for Disney. After 13 years, he and his family moved back to Alabama so he could start working in the local government.

Blank said that the biggest challenges to providing outstanding customer service and experiences are speed and expectations. Technology has changed the speed and convenience with which goods and services can be delivered, so you have to align your client’s expectations with what you can actually deliver.

Mark, Victoria, and Pete talk more about:

The difference between customer service and customer experience
How social media amplifies all experiences —good and bad
Making customer service part of your mission
How emotional connections create relationships
How to measure your customer-service success
The power of follow-up surveys
And more …

Listen Now

Fighting the Labor Shortage with In-house Training with Dan Hurst – [Best of PowerTips Unscripted]

December 22, 2022 00:27:59

The demand and absence of skilled labor is a huge challenge for remodelers across North America. We hear it from our Roundtables Members as well as from our associates, sponsors and Podcast guests.

In this episode Victoria and Mark explore different ways to tackle the issue, and welcome Dan Hurst to the show to talk about how his firm effectively creates a culture and career path that provides opportunities for his staff to learn and develop new skills.

Dan is the President / General Manager of Hurst Design Build Remodel in Westlake, OH and is actively involved in NARI as well as a Master Certified Remodeler and Certified Lead Carpenter.

Dan, Victoria and Mark talk more about:

Things you can do to create a culture and provide a path to grow your own skilled workforce
Why there is a need to develop your own staff vs. hiring
Creating opportunities for your employees to learn and develop new skills
What a typical career path might look like
Managing and helping your staff achieve their career goals
The fear of investing time and energy into developing someone, only to have them leave

Top 5 Remodeling Sales Secrets You Must Know with Jeff Borovitz – [PowerTips Unscripted] S4 E6

December 1, 2022 00:30:10

Today on PowerTips Unscripted, Jeff Borovitz joins the show to discuss the top 5 remodeling sales secrets every business owner must know. In addition, Jeff talks about how sales professionals should establish a clearly defined future with clients and how that helps eliminates surprises during the sales journey.

Jeff Borovitz is the President of Sandler Training, a company that helps train remodeling professionals. Known for triple-digit revenue and profit increases, Jeff has 28 years of experience as an award-winning quota-busting salesperson and has trained over 1,000 salespeople. Jeff also runs SalesEdge, a program exclusively for Remodelers Advantage, where Roundtables members can receive sales training.

Victoria, Mark, and Jeff talk more about:

How to not surprise your customers
Being uncomfortable in the sales process
The most important tip for remodelers
And more…

Marketing