How to Capture Cost-Effective, Exclusive Leads by Blogging with Mike Foti – [Best of PowerTips Unscripted]
We’re big believers in the power of blogging to generate interest and business. Today we’re talking to someone in the trenches who’s also a believer, because it’s helped him in growing his business, gaining credibility, elevating customer loyalty, and — most importantly — generating cost-effective, exclusive leads. In this episode, Mike Foti discusses his business […]
Building Meaningful Customer Personas with Aimee Pagano – [Best of PowerTips Unscripted]
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build […]
How to Achieve Consistency in Revenue and Profit with Andy Haste – [Best of PowerTips Unscripted]
Guest Andy Haste is among one of Remodelers Advantages most successful members, and he attributes that success to consistency and profitability. But, how does one achieve consistent profits in such an unpredictable, and inconsistent industry such as remodeling? This episode shares tips, tactics, and techniques to effectively set the goals and budgets to reach, and […]
Connecting with a Few Good Realtors with Kathi Fleck – [Best of PowerTips Unscripted]
Working with just a few Realtors can bring additional jobs to your remodeling company. It’s not about appealing to the masses, but about developing relationships with several realtors who appreciate how you work, your quality, attention to detail, and exceptional client experience. In this episode, Kathi Fleck discusses working with Realtors with Victoria and Mark, […]
Unraveling the Undervalued “Proactive Outbound Sales Call” Metric with Abe Degnan – [Best of PowerTips Unscripted]
Our Roundtables members share their financial metrics at every meeting, in what we call the composite report. But there’s one field that’s almost always reported as zero. It’s the proactive outbound sales call metric. It’s confusing to many, not just as a field on a spreadsheet, but as an activity. Abe Degnan says this metric is valuable […]
Digital Marketing Hacks to Grow Your Business with Jesse Stein – [Best of PowerTips Unscripted]
Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing. Jesse […]
Boost Lead Gen Results with Better Reputation Management with Tanya Bamford – [PowerTips Unscripted] S5 E6
High interest rates and other market conditions have caused the remodeling market to contract across many regions, resulting in lack luster lead flow for home remodeling companies. As the U.S. heads into a presidential election year, which has the potential to cause further market erosion, remodelers need to protect their market share. By taking steps […]
Will Your Personnel Files Survive a Legal Trial with Jody McLeod – [Best of PowerTips Unscripted]
On this episode of PowerTips Unscripted, Jody McLeod joins the show to answer legal questions, including whether companies are set up to withstand a legal challenge. Jody discusses the best way to ensure having a complete personnel file for each employee, including documentation of conversations and key facts, so that you can support yourself and […]
How to Compete Against BIG Competitors and Win with Mark Harari – [Best of PowerTips Unscripted]
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand […]
Digital Marketing Hacks to Grow Your Business with Jesse Stein – [PowerTips Unscripted] S4 E14
Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing. Jesse […]