Today on PowerTips Unscripted, Mark and Victoria are joined by Michael Hodgin to discuss using the financial review to pivot to profitability. A complete understanding and review of your company’s financials is a practice that requires a disciplined effort. However, with this practice in place, an owner will be able to use the information from these reviews to pivot when and where necessary to be more profitable year over year.
Using his expertise as a former business owner and a business coach, Michael talks about how he examines a company’s financial statements, including what KPIs to review and whom to review the financials with.
Michael was an owner of a successful remodeling company for over 22 years. He has since left and is the owner of Maestro’s Toolbox, where he works with owners of design-build companies across the country to help them build better companies and, therefore, better lives.
In addition, Michael has been part of the roundtables as an owner, a facilitator for roundtables meetings, and part of the Remodelers Advantage Business Coaching team.
On this episode of PowerTips Unscripted, Jody McLeod joins the show to answer legal questions, including whether companies are set up to withstand a legal challenge. Jody discusses the best way to ensure having a complete personnel file for each employee, including documentation of conversations and key facts, so that you can support yourself and your company during a legal trial. Jody also advises business owners to help them avoid lawsuits through a complete onboarding process and proper training for all managers.
Jody, an attorney, and former Fortune 500 legal executive is the Founder and Principal of McLeod Legal Solutions (MLS). MLS partners with business owners to protect their business during HR and employee relations disputes with direct access to litigators, employment lawyers, and legal executives from Fortune 500 companies. Jody specializes in employment law, litigation and litigation management, compliance, investigations, and training.
In this episode, Jeff Talmadge discusses how he and his team created a point system for his design staff to spread their workload. Each designer is assigned a predetermined number of points, weighted by criteria such as permitting, scope, and complexity of the job. The team tracks points weekly and has found that designers are less stressed, customers are given more accurate timelines, and production can plan their workload better.
Jeff Talmadge is the president of Talmadge Construction, a large, premium design-build firm based in Aptos, CA. Jeff and his team pride themselves on their commitment to customer service, quality workmanship, and a strong team culture.
Jeff’s five words of wisdom – patience, persistence, never give up.
Listen as Jeff, Victoria, and Mark discuss:
Increasing job satisfaction across the company by managing designer workloads
Improving customer service by managing expectations with accurate timelines
Jobs are won or lost during the design process. With so much on the line, it’s clear that your design department should be running at peak performance. But there are so many ways the process can get derailed.
It all depends on how you structure your design department, and what metrics you use to hold them accountable.
In this episode, Chris Landis discusses about how to build and run an efficient design department with Victoria and Mark.
Chris is a partner (with his brother Ethan) in Landis Architects/Builders in Washington, DC, and is a longtime Roundtables member. He’s a registered architect in four states (MD, DC, VA, NY). Chris graduated from Vassar College, and earned his M.A. in architecture from Columbia Architecture School. Chris is a member of the American Institute of Architects, and has 28 years of experience in residential architecture. He is a current member of the DC Historic Preservation Review Board and past president of the DC Metro area chapter of NARI.
Chris has a design department of nine people after 30 years in the business. When the company got to the point of having three designers, Chris hired a manager for that department to ensure that the work was standardized and high quality. He talks about how to set up your own design department for success and create a quicker process, including:
The metrics to gauge success
The designer’s role in his company
Recruiting and hiring for the department
Working back from net profit
When to hire a design manager
His three-phase process
How he charges for them
Figuring out a healthy close ratio
Taking on a design-only project
Why to conduct a feasibility study — sometimes
Working with design sub-contractors
And more …
Design can be a profit center, not a loss-leader, and you have to know how much you should be charging for it — even if you don’t.
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business.
So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand out, attract the best clients, and win every sale that comes your way.”
Mark is an accomplished speaker and writer, as well as the Vice President of Remodelers Advantage, President of R/A Marketing Inc., author, and co-host of this podcast. He provides strategic direction for Remodelers Advantage’s internal and external marketing and communications programs, in addition to being responsible for the company’s brand identity, and ensuring marketing alignment across all channels.
Reviewing employees in the remodeling world is, at best, a struggle.
It is often an employee’s opportunity to ask for a raise and an employer’s opportunity for frustration.
Tim Faller joins Mark and Victoria to talk about the necessary fundamental shift in the employee review process. Tim makes the transition from podcast host to guest to talk about his efforts towards reworking the employee review process in this episode.
Tim is a senior consultant here at Remodelers Advantage and known throughout the industry as the “Guru of Production.”
Do you know you can increase the effectiveness of your digital marketing with handwritten notes? Jesse Stein joins the show to take us on a deep dive into the world of digital marketing. He discusses how using handwritten notes can help remodelers grow their business, and provides us help with improving our digital marketing.
Jesse has an impressive background as a serial entrepreneur. He’s founded, grown, and sold multiple ventures throughout his career, including SportsMemorabilia.com, a skincare brand, and DietSpotlight.com. Jesse also holds an MBA from The Wharton School and a BA from UC Santa Barbra. He is currently the CEO and Founder of Audience.co.
In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators, and task-oriented, making them assets to any organization.
Iris founded Harrell Design Build, a large, female-led, employee-owned, full-line remodeling company. Harrell has consistently committed to high-quality design and craftsmanship and conscientious customer care since their inception in 1985. They also employ only people who share these ideals, including their reliable, rigorously selected subcontractors, and they are very proud of their commitment to women and diversity in the workplace.
Iris, Victoria, and Mark discuss:
Women in key positions in your company are a competitive advantage
The Kaizen practice focuses on improving existing, standardized processes by eliminating waste and was first practiced in Japanese businesses after World War II. Kaizen translates to “Change for Good,” and that can mean many great things for your growing remodeling company. The process of constant improvement, with every team member participating, allows your company to constantly raise the bar on its target metrics.
In this episode, Victoria and Mark learn more about the Kaizen practice of process improvement by welcoming Michael Sauri, CEO of TriVista USA, to the show.
Michael and his wife Deborah started TriVistaUSA in 2005 with the goal of providing an outlet for creativity and a Ritz Carlton-level client experience. “Our Thoughtful Design Builds Fine Living,” is their mission statement and their mantra as they bring phenomenal, award-winning design to the Design/Build community in the Washington DC area.
Victoria, Mark and Michael talk more about:
The background of Kaizen and how TriVista got involved
Hiring and developing a team within the Kaizen structure
The differences between Kaizen and other process improvement practices
SCRUM is a workflow management technique that accelerates projects, and while it is mostly used by software development teams, its principles and lessons can be applied to all kinds of industries.
Guest Dean Tompkins is here to explain how SCRUM is useful in his remodeling business, and how it can benefit you as well.
Dean Tompkins is the owner and Vice President of Payne and Payne Renovations and Design, a firm that specializes in renovation and design projects in the Greater Cleveland area. Dean was also named president of The Greater Cleveland Home Builders Association in 2019 and is dedicated to providing a full scope of services to his clients.