A remodeler who fears negotiation, is like a roofer who is afraid of heights.

Negotiation skills are necessary for success in the field of remodeling.  However, a lot of remodelers are unaware of how to even approach the subject. 

Guest Jeff Borovitz joins Victoria and Mark in this episode to talk about how to be an efficient negotiator and how to avoid the seven deadly sins of negotiation that stand in the way of success.

Jeff is a franchise owner of Sandler Training and the Remodelers Advantage Sandler Sales Trainer. He has advised, trained and coached small and medium-sized companies as well as large enterprise companies on developing stronger sales teams, closing more sales and leading organizational change.

Victoria, Mark and Jeff talk more about:

• What the Seven Deadly Sins are
• The sin that costs remodelers the most
• The sin that is the most misunderstood
• How conviction and belief relate to negotiation
• And more…