Ep.110: Making powerful emotional connections using empathy-based marketing with Tanya Bamford
Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels […]
Ep.97: The Magic of Disney’s Customer-Service Strategies with Pete Blank
If you’ve ever visited any Disney theme park across the globe, you may think nobody does customer service and experience like Disney. Although the execution is complex, the baseline concepts are quite simple. In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and shows you how to apply these lessons […]
Ep.89: Focusing on Clarity in Communication with Jeremy Steinruck
We’re under an almost-constant barrage of information from every angle. As leaders in our business, it’s imperative that our messages are clearly understood. But it’s equally important, if not more so, that we get messages clearly. Looking ahead to 2020, Jeremy Steinruck is focusing on clarity in communication and cutting through the white noise. In […]
Ep.70: The Most Important Part of a Remodeling Project with Robert Kauffman
So many things go into a successful remodeling project — the design, the materials, the actual build — but what’s really the most important part? It’s your client. Remodeling a home can change your clients’ lives. Robert Kauffman says the secret to a successful remodel is working upfront to get to know your clients to […]