Ep.125: Building Meaningful Customer Personas with Aimee Pagano
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect.
The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build meaningful personas to shape the way they go to market?
In this episode, Aimee Pagano talks with Victoria and Mark about the process of building these vital tools and what a remodeling firm can do with them.
Aimee is the Senior Digital Advisor at HighRoad Solutions, a smartech data integration company for associations. She has 20 years of marketing and communications experience and her specialties include persona development, content strategy and generation, lead gen, and website development / optimization.
Victoria, Mark and Aimee talk more about:
- What a customer persona is and how remodeling firms would use it.
- What the building blocks are for customer persona development.
- Working without data.
- What you do with the customer personas once you’ve developed them.
- Who should be involved when going through a customer persona exercise.
- And more…