The Remodeler Marketing Blueprint with Spencer Powell – [Best of PowerTips Unscripted]
For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer. In this episode, Spencer dives into his book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully. Spencer is the CEO of Builder Funnel and […]
The Evolution of SEO with Spencer Powell – [Best of PowerTips Unscripted]
Marketing is getting more complicated, and search engine optimization can seem like voodoo or black magic. The SEO landscape is always changing, as Google adjusts its algorithms every day. The goal remains the same, though — growing your organic traffic online to rank higher in the search listings, so you get found by the people […]
Ep.190: Sales Messaging Mistakes We Must Fix Today
Henna Pryor joins us to talk about digital messaging and sales psychology to help business owners improve their online presence. Henna discusses the 5 biggest mistakes people make when they use digital messaging including not sounding like robots and not being self-centered in our writing. Henna Pryor is an in-demand speaker, executive coach, and workplace […]
Ep.162: Digital Marketing Tactics for Hiring with Danielle Russell
There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage. So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here […]
Ep.95: Being Honest Online with Taylor Rennick
Honesty is truly the best policy when it comes to your website and social media presence. In a sharing economy, your prospects want to know everything about your company before they even pick up the phone. We’re breaking down why transparency online is important, and how it can lead to more jobs. In this episode, […]
Ep.65: How to Turn Your Travel into an Epic Marketing Opportunity
There’s an overlooked opportunity for you to shine in your marketing. For some of you, this opportunity only comes once a year. For others (like many of our Roundtables members) it comes nine or 10 times a year. Regardless of how often the opportunity presents itself, odds are you’re squandering it. It’s your “out of […]
Ep.60: How to Manage Your Online Reputation Using Google Reviews with Russell Fuller
Your reputation is your most valuable business asset — but don’t think for a minute that doing high-quality work and providing top-notch service is enough to make and keep it spotless. The Internet has made it all too easy for people to publicly tarnish your good name — quickly. Take the initiative, and manage your […]
Ep.57: How to Capture Cost-Effective, Exclusive Leads by Blogging with Mike Foti
We’re big believers in the power of blogging to generate interest and business. Today we’re talking to someone in the trenches who’s also a believer, because it’s helped him in growing his business, gaining credibility, elevating customer loyalty, and — most importantly — generating cost-effective, exclusive leads. In this episode, Mike Foti discusses his business […]
Ep.47: How Social Proof Can Ignite Massive Growth with Josh Kelly
Reviews are the lifeblood of any remodeling company. But are you getting the best social proof of your company’s performance from your clients? Social proof is simply getting credit for what you’re already doing, says Josh Kelly. But it can spur your company to massive growth when done right. In this episode, Josh talks to […]
Ep.43: The Power of Public Relations with Jim Zack
As remodelers, public relations is often an overlooked part of your marketing mix. We spend so much time and money on online marketing, PR is an afterthought. But with the web’s insatiable need for content, placing projects to get publicity should be a part of your strategy. In this episode, Roundtables member Jim Zack tells […]