Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [Best of PowerTips Unscripted]
Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. On this episode of Best of Powertips Unscripted, Tanya Bamford joins Victoria and Mark to share how […]
Exploring a Large Project Sales Process with Lane Cooper – [PowerTips Unscripted S4 E11]
Today on PowerTips Unscripted, Lane Cooper joins the show to discuss the large project sales process. Price is a process like design. Setting our clients up for a successful pricing process is critical to large remodeling projects moving forward through design into construction. Lane walks us through his pricing process to manage clients’ price expectations. […]
Solving the Challenges of Leadership Development in Remodeling Companies with Wayne Ottum – [PowerTips Unscripted] S4 E10
As remodeling companies grow, owners face the challenges of deciding when leaders are needed, how to find them, and train them to be good leaders. In this episode of PowerTips Unscripted, Wayne Ottum discusses these challenges and provides tools and methodologies for facing these challenges head-on. In addition, he talks about how he helps owners […]
Using the Financial Review to Pivot to Profitability with Michael Hodgin – [PowerTips Unscripted S4 E9]
Today on PowerTips Unscripted, Mark and Victoria are joined by Michael Hodgin to discuss using the financial review to pivot to profitability. A complete understanding and review of your company’s financials is a practice that requires a disciplined effort. However, with this practice in place, an owner will be able to use the information from […]
The Magic of Disney’s Customer-Service Strategies with Pete Blank – [Best of PowerTips Unscripted]
In this episode, Pete Blank shares customer-service strategies from Disney with Victoria and Mark, and discusses how to apply these lessons to your remodeling company to boost your own team’s customer-service performance. Pete has been developing leaders and improving service levels of organizations for the past 25 years — 13 of those with the Walt […]
Fighting the Labor Shortage with In-house Training with Dan Hurst – [Best of PowerTips Unscripted]
The demand and absence of skilled labor is a huge challenge for remodelers across North America. We hear it from our Roundtables Members as well as from our associates, sponsors and Podcast guests. In this episode Victoria and Mark explore different ways to tackle the issue, and welcome Dan Hurst to the show to talk […]
How To Double The Number Of Top Leaders In Your Remodeling Comapny: Hire And Train More Women, Featuring Iris Harrell – [PowerTips Unscripted] S4 E8
In this episode of PowerTips Unscripted, Iris Harrell discusses the importance of having women in key positions within remodeling companies. They make up half of the US workforce, so there is a sizeable recruitment pool, and they also relate on a deeper level with female customers, who often drive decision-making. Women are multi-taskers, organizers, collaborators, […]
Top 5 Remodeling Sales Secrets You Must Know with Jeff Borovitz – [PowerTips Unscripted] S4 E6
Today on PowerTips Unscripted, Jeff Borovitz joins the show to discuss the top 5 remodeling sales secrets every business owner must know. In addition, Jeff talks about how sales professionals should establish a clearly defined future with clients and how that helps eliminates surprises during the sales journey. Jeff Borovitz is the President of Sandler Training, […]
Strategy Isn’t Enough with Brian Gottlieb – [Best of PowerTips Unscripted]
A successful remodeling business isn’t only dependent on tactics or the larger strategy behind them. A company’s culture plays a crucial role in executing any business strategy. In this episode, Brian Gottlieb discusses the key steps needed for a business to implement their desired strategy with Victoria and Mark. Brian Gottlieb is the founder and […]
Everyone Should Think Like an Entrepreneur with Sean Castrina – [PowerTips Unscripted] S4 E4
Sean Castrina joins the program to discuss why everyone should think like an entrepreneur and the importance of developing a strategy for determining what business you want to start. He shares that when he lost his job, he found another one so he could take his time to figure out his next steps. Sean Castrina […]