Ep.154: How to Make Podcasts Your Most Valuable Marketing Tactic with John Corcoran
So, you’ve been thinking of starting a podcast for your business.
While it is one of the best reasons to gain notoriety and establish value for your community of clients, starting a podcast doesn’t mean it will bring success all on its own.
Guest John Corcoran is here to share his tips and tricks for how to make podcasts your most valuable marketing tactic.
John Corcoran is the co-founder of Rise25, an agency that helps businesses generate qualified leads, referrals and strategic partnerships using podcasts, and lead generation using LinkedIn and content marketing. He is also an author, a former Clinton White House writer, and is on a mission to make the world a smaller place, through connections.
Victoria and John talk more about:
- Building relationships and creating connections
- Generating content
- The value of podcasts
- And more…
Be the Lobster - A Marketing Masterclass
Based on his bestselling book, Lobster on a Cheese Plate, Mark Harari leads this intensive masterclass that will cover everything from positioning, messaging, building a marketing plan, measurement, customer research techniques, and more.
Held in-person at the R/A Headquarters in Maryland on August 9-10, 2021, this class is designed to help all levels of marketing expertise excel.