Human Resources

Ep.50: LIVE from the Extreme Business Makeover in Baltimore

For our 50th episode, we gathered a panel of industry experts and took questions from the audience at the Extreme Business Makeover in Baltimore at the the end of January 2019. It capped off an intense two days of learning, sharing, and networking among the remodelers attending and our Remodelers Advantage team.

In this episode, Victoria and Mark direct the lively discussions with our panel. We were joined by:

We talk profits and payroll, cash flow, the owner’s role in a growing business, margins, staying top-of-mind in your marketing, smart lead qualifying, planning and making decisions on your job sites, and the power of asking “why?”  

It’s an insightful and all-encompassing discussion of how to run your business to get bigger margins, more profits, and creating a real life/work balance. If you missed it, you need to listen to this episode.

 

Ep.45: Using Tools to Find the Best Talent with Rick Bowers

You know all about the labor shortage, you’re living with it every day. But there are tools that can help you find the right person for the right job — and help you keep them in your company.

Remodelers Advantage has been using a personality assessment tool called DISC for years, and we love it. Everyone on our team completes a DISC assessment, as do all of our Roundtables members— who also rely on them in their own businesses.

In this episode, Rick Bowers of TTI Success Insights, the maker of the DISC test, drops by to talk to Victoria and Mark about how and why to use personality assessment tools in your organization.

Rick’s the president of TTI Success Insights, and the keynote speaker at its show TTISCON. Rick has more than 30 years of experience with talent management tools and has trained people to use effective talent management techniques in more than 30 countries on six continents.

For those who don’t know, or could use a refresher, the DISC profile breaks down personality into four buckets, to see which are more pronounced in each individual:

  • Dominance: The take-charge type
  • Influencing: Outgoing and fast-paced
  • Steadiness: Consistent and methodical
  • Compliance: Follows the rules

There are unlimited combinations, because everyone’s an individual, but taken all together, a person’s DISC profile shows why people do what they do, and how best to communicate and motivate them, says Rick. He takes a deep dive into how the DISC and other tools can help managers and employees, including:

  • The 12 driving forces that motivate
  • Letting the job talk
  • Using the right words for each personality
  • Making space for individuality
  • Building an effective team
  • Importance of debriefing process after hiring
  • Why the DISC can’t be used to excuse a bad behavior
  • Why you’ll only go against the assessment once in hiring
  • And a lot more…

In the remodeling business, it’s especially important to hire the right person for the job, and the team — the wrong hire can mess up your company for years. These types of assessment tools can help you make better decisions, and aid you in understanding how to manage and communicate. How do you use your DISC assessments? Let us know in the comments below.

Ep.44: Building a Remodeling Sales Team with Andy Wells

Most remodelers start as the sole salesperson for their companies. Stepping out of that role is arguably one of the hardest things you can do — but you have to if you’re going to grow your company. Hiring, training, and managing a sales team is a challenge.

Normandy Design Build Remodeling has a sales staff of 22, and all have design or architecture backgrounds. This is more important to the company than having pure sales experience.

In this episode, Andy Wells talks to Victoria and Mark about hiring and training superstars at Normandy, where he’s the president and owner. Normandy has been in business for 40 years and does additions, kitchens, and whole-house remodeling throughout the Chicagoland area. Andy has been with Normandy for 21 years.

Expanding and growing your company takes sales, and more sales, says Andy. His newer salespeople are selling $600,000 per year; some with more experience are doing $2 million, topping out at around $4 million sold by one salesperson. Andy talks about hiring and training the Normandy way, with information you can use to build your own sales staff, including:

  • Why passion is the most important thing
  • How to be a Sherpa for your clients
  • The importance of being nimble
  • Clicking with the customer
  • Training in the culture
  • The value of ride-alongs for sales
  • Scaling the commissions and compensation
  • Moving from salary to commission
  • Meetings — what to cover and how often to hold them
  • Why sales managers can’t do all their own selling
  • And more…

So much more, in fact, that we ran out of time. Since we didn’t even get to the management part, we’ll be bringing Andy back soon!

Tell us about your experiences with hiring and training a sales staff in the comments.

Ep.42: How and When To Hire a General Manager with Aaron Enfinger

As companies experience growth, there are tipping points where changes need to be made. One of those points is when you realize you need additional management for the organization. Many remodelers are considering adding a General Manager, but are unsure how it will work in practice.

The Cleary Company of Columbus, OH, reached this tipping point in the Development Department in the Fall of 2016. The company was changing rapidly, adding staff, and stressing the existing systems in place. Things were getting bogged down. Owner George Cleary promoted Aaron Enfinger from Production Manager to GM to step in the gap. He’s currently wearing both hats while searching for his successor as PM.

In this episode, Aaron talks to Victoria and Mark about his experiences in taking over his new role and what it’s meant for the company. While Aaron oversees the operations, George has more time for business development and long-term planning.

The decision to add an overlay of management was caused by three factors, says Aaron. The staff was stressed by the workload, they were having trouble getting projects through the different phases of the job, and steps were being skipped in previously reliable systems because of the rush to get jobs to production. He talks about what his job entails, and some of the challenges, including:

  • Keeping the owner in the mix
  • How to not overload a GM
  • Managing people outside of your own job experience, like designers or marketers
  • Creating new positions to help streamline processes
  • Why to hire from within (if you can)
  • Working with the owner (or CEO)
  • The benefits of a walking meeting
  • Small picture vs. big picture thinking
  • And more…

As promised in the podcast, here’s the link to Aaron’s appearance on The Tim Faller Show, where he outlined his approach to creating a master schedule to control the flow of jobs through the pipeline.

Extreme Makeover: Business Edition

As Mark and Victoria mentioned in this episode, the Extreme Makeover: Business Edition, Jan. 29-30, 2019, is filling up fast — and Super Early Bird Pricing ends this Friday, November 30th.
Click Here for More Information & Registration 

 

Ep.38: Learning from the Trucking Industry To Solve Your Labor Shortage with Natalie Putnam

So many remodelers can’t reach their production potential because of the labor shortage. With the unemployment rate at a 20-year low, the struggle to find and retain good people is curbing business growth for small-business owners, across industries.

In this episode, Natalie Putnam tells Victoria and Mark about the hiring and retention strategies that have worked for her company in the trucking space, another industry struggling to find great people.

Natalie’s the chief commercial officer at Verst Logistics in Walton, KY. She’s a an industry expert, with 35 years of experience in supply chain, logistics, and trucking. Verst is growing at 24% a year, so Natalie regularly recruits employees and drivers for warehousing, fulfillment, and truck driving — in an area dominated by Amazon, FedEx, and DHL.

While wages play a significant role in recruiting and retention, it’s not the only lever you have, Natalie says. Your company culture can be a bigger factor in making employees accept your job offer. She shares other tactics that have worked for her in hiring and retaining good employees in a highly competitive market, including:

  • Expanding your target market — especially toward women
  • Using marketing for recruiting
  • The power of listening
  • Relaxing your requirements — how and why
  • Creating a Mentorship program
  • Why respect goes farther than cash
  • Job-site recruiting
  • The rise of robots
  • And much more…

Finding good people to work for you is a struggle. But taking some tips from another industry can help you prosper.

Ep.37: The Art of Effective Communication with Paul Winans

Most work requires more than one person to get it done. Effective communication is essential to the enterprise. Everyone has to learn the skills to communicate effectively. One key is concentrating on what brings you success — in work, with your spouse or partner, and in the rest of your life. Build on that.

In this episode, Paul Winans joins Victoria and Mark to dive in to work on having effective arguments, resolving conflict, and working on listening.

Paul and his wife Nina owned a remodeling company for 30 years, living and working together, selling the company in 2007. Paul continues to work in the industry as a consultant, writer, and facilitator with R/A’s Roundtables.  As a facilitator, Paul works with our members to help them improve every aspect of their communication.

The biggest problem in effective communication happens when people just want to be heard, and don’t take on the responsibility to listen. For entrepreneurs, especially, It’s easy to say you have to listen, but you’ve built your business on others hearing you, and that habit is hard to break.

It takes a conscious and constant effort toward improvement. Paul gives examples and tips for improving your communication skills, including:

  • Focusing on understanding the other person
  • Using “I” language, not “you” language
  • Avoiding verbal attacks, even if they’re unintentional
  • Asking neutral questions
  • Establishing a foundation for decision making
  • Bridging the gap between communication styles and paces
  • How to tell if someone’s just visiting the conversation
  • Why meeting about nothing is good, actually
  • And so much more…

2019 Couples Retreat Workshop

This episode covers a lot of valuable ground, and you have an opportunity to go even deeper as it pertains to working with your spouse. As we mentioned in this episode, Paul and Nina will lead a Couples Retreat Workshop 2019 in Scottsdale, AZ, on February 7-8, 2019.

It’s an intimate group of 15 couples who will learn how to deal with conflict, argue effectively, and set goals for yourselves. The spots are going fast (a reservation was made during the podcast!), so act quickly to take advantage of this incredible resource. Register here!

 

Ep.32: Industry Insights with Rick Strachan

If you’re curious as to where the remodeling  industry is going and the key opportunities for the future, Rick Strachan of Hanley Wood has your answers.

In this episode, Rick breaks it all down with Victoria and Mark, telling you what will drive growth, and how to face the coming challenges. You’ll get the big picture, detailed information to help you make strategic decisions for your future, and more numbers than you can shake a stick at.

Rick has worked in the media and information business serving the construction industry for 35 years, and for the last 26 years has been with Hanley Wood’s Remodeling Group. He is a founding member of the Harvard Joint Center Remodeling Futures Program, and is a past board member and former chairman of the Home Improvement Research Institutes Remodeling Professional Committee. He has also received NARI’s President’s Award for service to the industry.

The biggest drivers of remodeling, now and for the near term, are the Baby Boomers. Rick tells you what you need to know about this generation’s buying power and habits, as well as:

  • The predicted habits of Millennials in the remodeling space
  • The phenomenal growth in the industry and why the future looks bright
  • How to address your labor shortage
  • Why product and materials costs will escalate, and how to deal with it
  • Why HGTV isn’t all bad for business
  • What our aging housing stock means for you
  • And much more…

This episode is as close to fortune-telling as we can get. If you have any questions for Rick, you can email him at rstrachan@hanleywood.com. For more information about Hanley Wood and its news and information about the remodeling industry, go to their website.

Summit Partners

We are proud to partner with Rick and his team at Hanley Wood on producing the Remodelers Summit and we’re excited to get down to New Orleans for this year’s event. We only have 5 seats left for Summit so if you haven’t registered yet, please do so ASAP. You do NOT want to miss this year’s event!

Ep.29: How to Build an Award-Winning Company with Jeremy Martin

Success in the remodeling industry is all by the book for Jeremy Martin. That goes for the 50 books he reads per year, and the systems and business processes he institutes and uses at his company. And most importantly, those two factors culminate in “The Book” — the three-ring binder filled with details and documentation that has powered his company’s growth.

Jeremy talked with Victoria and Mark for our live podcast in June — and if you missed it, take this opportunity to catch up. You’ll hear insights and tactics you can put to work for your own company immediately.

A principal with RisherMartin in Austin, TX, Jeremy founded the company with partner Chris Risher. Jeremy graduated from the University of Texas with an engineering degree and went to work at Fortune 500 giants like IBM and Intel. Jeremy combined his corporate experience with his love of building and launched his home building career in 2001. He’s an RA Roundtables member, was recognized as a “Rising Star” by NAHB, and was in the “40 under 40” lists for Professional Builder and Professional Remodeler. With Chris, he was named the 2016 Fred Case Remodeling Entrepreneur of the Year, and was a finalist for the RA Impact Award.

Jeremy’s time with huge companies gives him a different perspective on the remodeling business, and he’s applied the lessons learned at businesses with 60,000 employees to his now 10-person company. “You have to think big to get big,” he says. “But don’t expect that growth to be linear.”

Learn how RisherMartin finds their ideal clients, gets an average of $1 million per job, and how they hire, along with:

  • Setting intentional time on the calendar for big picture thinking
  • Troubleshooting the most treacherous part of the remodeling business
  • The secret to a healthy business partnership
  • How to strive for continuous improvement
  • Selling the fixed-price model
  • And more…

You’ll also get to hear Mark admit his man-crush, and find out what Victoria’s theme song would be. You can learn more about RisherMartin on the company’s website, which devotes a page to The Book — that’s how important it is to their success.

In today’s episode, Victoria mentions a slide that was available during the Live Episode back in June, for those of you who are interested in learning more about Roundtables… Below is a copy of that slide, click to see a larger version.

Ep.27: How I Quadrupled My Revenue with Todd Jackson

Growing your company requires thinking big, developing innovative strategies, and taking risks. If you do it right, the results can be huge. Todd Jackson did it right, and quadrupled his revenue.

In this episode, Victoria and Mark talk to Todd about how he achieved that success, and the details and work behind the big numbers.

Todd is the CEO and president of Jackson Design & Remodeling in San Diego, CA, and a long-time Roundtables member. During the recession of 2007-2009, he developed and adopted strategies that got the company these amazing results in the next decade.

Learn how Todd not only weathered the downturn, but put systems in place and doubled-down on his marketing to power his company when the economy bounced back. He talks about the importance of creating a culture that celebrates success, as well as:

  • The key advice he got from another Roundtables member
  • Why his salespeople love their lower commissions
  • How his showroom drives profits
  • His strategy to cut the design process from months to weeks
  • Financing vs. cash
  • The awesome power of wearing slacks
  • And more…

There’s no one magic bullet, but a cohesive mix of strategies, calculated risks, and goals that will speed a remodeling company toward exponential growth. Click through to see more about Jackson Design & Remodel.

You don’t want to miss this episode!
 

How are we doing so far?

If you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

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Ep.25: Open Book Management with Ken Kirsch

The thought of showing your financials to your employees may be unsettling. We’ve known remodelers who are so leery of sharing their numbers, their field crews don’t even know their project budgets.

But it doesn’t have to be that way, says Ken Kirsch, a proponent and practitioner of Open Book Management. In this episode, Ken tells Victoria and Mark that showing your numbers will engage and motivate your team — while helping your bottom line.

Ken is the president of MAK Design+Build Inc. in Davis, CA. Drawing on his experience as a carpenter and an artist, he and his wife Ellen started MAK Design+Build in 2003, out of an Airstream Trailer in their driveway. Ken’s a member of Roundtables group Krypton, and was introduced to the concept of Open Book Management at his very first RA meeting.

Victoria and Mark talk with Ken about the positives, and one surprising negative, he’s experienced since embracing Open Book Management. They discuss:

  • What to show and what to avoid
  • Focusing on the Big Picture 
  • The importance of your team being financially literate
  • When and how to discuss your numbers
  • Engaging your employees for lower turnover
  • And a whole lot more…

Transparency in business is much more than a buzzword, it’s something your employees will seek out more and more. Find out how Open Book Management can make your business better. Click here to see more about MAK Design+Build.

As promised, here is a shot of the AirStream that Ken got started in

 
 

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