Ep.116: Getting the Biggest Bang Out of Your Marketing with Susan Raisanen
If you have more than one salesperson, then odds are you have a round-robin policy of lead assignment. But that could be doing your sales team and your marketing department a disservice. Susan Raisanen joins the show today to share how tracking and assigning leads, based on sales strengths, can make a difference in performance […]
Ep.102: Developing a Sustainable Niche to Support Your Passion with Wright Marshall
One of the strongest ways to differentiate your business in your market is to have a niche. Wright Marshall’s company, Revival Construction, has always focused on one highly specific niche and is constantly refining its team and systems to be the leader in that segment. In this episode, Wright will share his approach with Victoria […]
Ep.101: The Delicate Art of Qualifying Remodeling Leads with Chip Doyle
Leads! Lead! Leads! Business is good, leads are coming in. But are you over-qualifying, under-qualifying, or doing it just right? Chip Doyle’s got research that says 30-60 percent of business is lost because the initial phone call is handled incorrectly. So if you’re not doing it just right, you’re leaving money behind. In this episode, […]
Ep.95: Being Honest Online with Taylor Rennick
Honesty is truly the best policy when it comes to your website and social media presence. In a sharing economy, your prospects want to know everything about your company before they even pick up the phone. We’re breaking down why transparency online is important, and how it can lead to more jobs. In this episode, […]
Ep.94: Improving Your Bottom Line with Green Upgrades with Doug Selby
Many of your customers will pay more for items that improve the health, comfort, and efficiency of their homes. As one of the few things that pay for themselves over time, green upgrades can also boost your average project revenue and make you stand out in your market. In this episode, Doug Selby talks to […]
EP.91: [Unscripted Back-up] Expert Panel at Extreme Business Makeover Shares Insight
As we wrap up 2019, we’re looking back at some of our more popular episodes and this one was a huge hit. For our 50th episode in January, we gathered a panel of industry experts and took questions from the audience at the Extreme Business Makeover event. It capped off an intense two days of […]
Ep.86: Connecting with a Few Good Realtors with Kathi Fleck
Working with just a few Realtors can bring additional jobs to your remodeling company. It’s not about appealing to the masses, but about developing relationships with several realtors who appreciate how you work, your quality, attention to detail, and exceptional client experience. In this episode, Kathi Fleck discusses working with Realtors with Victoria and Mark, […]
Ep.84: Crafting a Strategic Marketing Plan with Mark Harari
It’s that time of year — it’s time to put together your company’s marketing plan for next year. If you don’t know where to start or what your plan should include, Mark’s here to help. In this episode, Mark is on a one-man mission to get your strategic marketing plan into shape. First thing to […]
Ep.83: Using Trade Area Analytics to Grow Your Business with Nick Ogle
There’s not much that’s more frustrating than missing out on business opportunities close to home. Understanding the numbers that surround your business’s trade area is critical to determining what may be flying under your radar. Through analytics, you can interpret those numbers and take advantage of what they tell you. In this episode, Nick Ogle […]
Ep.69: How to Protect and Grow your Business with Performance Testing with Corbett Lunsford
Physics and chemistry affect the interior of every home, every day. Performance testing can enable remodelers to predict and prevent health, safety, and comfort issues, earn more for your work, and predict and prevent callbacks, claims, and lawsuits. As a remodeler, you have two choices. You can test for and design performance controls into your […]