Ep.65: How to Turn Your Travel into an Epic Marketing Opportunity
There’s an overlooked opportunity for you to shine in your marketing. For some of you, this opportunity only comes once a year. For others (like many of our Roundtables members) it comes nine or 10 times a year. Regardless of how often the opportunity presents itself, odds are you’re squandering it. It’s your “out of […]
Ep.63: How To Fire Up Your Referral Engine with Tanya Bamford
Research proves referred clients cost less to acquire, are easier to close, and are more valuable to your business over time. So why don’t more companies ask for them? In this episode, Tanya Bamford joins Victoria and Mark to share ways to help you fire up your referral engine, and get more business without spinning […]
Ep.60: How to Manage Your Online Reputation Using Google Reviews with Russell Fuller
Your reputation is your most valuable business asset — but don’t think for a minute that doing high-quality work and providing top-notch service is enough to make and keep it spotless. The Internet has made it all too easy for people to publicly tarnish your good name — quickly. Take the initiative, and manage your […]
Ep.57: How to Capture Cost-Effective, Exclusive Leads by Blogging with Mike Foti
We’re big believers in the power of blogging to generate interest and business. Today we’re talking to someone in the trenches who’s also a believer, because it’s helped him in growing his business, gaining credibility, elevating customer loyalty, and — most importantly — generating cost-effective, exclusive leads. In this episode, Mike Foti discusses his business […]
Ep.55: Why and How to Start Your Own Podcast
In an extremely meta podcast today, we talk about podcasting — and the top reasons you should start your own. We were prompted by an email from a Roundtables member asking why and how to do it. Podcasting is growing by leaps and bounds — 51% of the population has listened to a podcast. Of those […]
Ep.47: How Social Proof Can Ignite Massive Growth with Josh Kelly
Reviews are the lifeblood of any remodeling company. But are you getting the best social proof of your company’s performance from your clients? Social proof is simply getting credit for what you’re already doing, says Josh Kelly. But it can spur your company to massive growth when done right. In this episode, Josh talks to […]
Ep.43: The Power of Public Relations with Jim Zack
As remodelers, public relations is often an overlooked part of your marketing mix. We spend so much time and money on online marketing, PR is an afterthought. But with the web’s insatiable need for content, placing projects to get publicity should be a part of your strategy. In this episode, Roundtables member Jim Zack tells […]
Ep.40: Website Best Practices with Mark Harari
Your website could be the first time a prospective client encounters your remodeling business. What they find there may get you the job or send them off into the ether, never to be seen again. In this episode, Victoria grills our own Mark Harari on how to make a remodeler’s website into a lead-generating machine. […]
Ep.38: Learning from the Trucking Industry To Solve Your Labor Shortage with Natalie Putnam
So many remodelers can’t reach their production potential because of the labor shortage. With the unemployment rate at a 20-year low, the struggle to find and retain good people is curbing business growth for small-business owners, across industries. In this episode, Natalie Putnam tells Victoria and Mark about the hiring and retention strategies that have […]
Ep.36: How to Make Your Photo Gallery a Lead-Generating Powerhouse with Tanya Bamford
One of the most powerful sales tools your remodeling company has often lies fallow on your website — your project photo galleries. With a little creativity, those photos can be transformed into compelling client success stories. This will boost your organic search rankings, super-charge lead generation, and result in more sales. The power of storytelling, […]