TV

Ep.26: How the Media Business Can Transform Your Remodeling Company with James Carey

July 25, 2018 Business Management, Marketing 00:35:14

With so many new media and communication outlets, it’s hard to know what channels to use for your own marketing. But that also means there are opportunities — and getting your message out to an audience is easier than ever. Taking the plunge into media can change your business.

In Episode 26, Victoria and Mark tackle the new media and marketing landscape with James Carey, who transformed the remodeling business he owns with his brother Morris when they pitched a radio show about home improvement in the 1980s. That led to a national syndication deal, a TV show, and book publishing.

James is the president of Carey Bros. Remodeling in Brentwood, CA, and is the co-host of the nationally syndicated radio program On the House with the Carey Brothers and of their pro podcast CareyBrosPros.

While James made his splash in old media, he continues to take advantage of the new opportunities provided by just a wifi connection. From podcasting (which we love) to social media, James leads you through ways to get your message out, including:

  • Finding your unique outreach
  • Harnessing the power of the media
  • What you can learn from Mommy-bloggers
  • Helping homeowners make informed decisions
  • Access vs. competition per channel
  • And a whole lot more…

It’s a fascinating episode, and will inspire you to think about your marketing — and your business — differently. For more about James (and Morris), check out CareyBros.com to learn about the remodeling company. Their radio program site for homeowner advice is OnTheHouse.Com, and their site for professional remodelers is CareyBrosPros.com.
 

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Ep.06: Behind the Scenes of an HGTV Pilot with John Huffman

February 28, 2018 Business Management, Marketing, Sales 00:28:41

Lights, Camera, Action! Getting the brand exposure of a TV pilot, aired on a national media channel like HGTV, can seem like every remodeler’s dream… But is it? What’s involved? Is it disruptive to your business? Do you get leads from it? Is it as exciting as it sounds?

In Episode 6, Victoria and Mark talk to John Huffman, CEO & Co-Owner of Black Door Renovation in Southlake TX. John runs Black Door with his wife, Elizabeth, and Rick Baker, a long time RA member, and together they focus on large-scale, high-end additions and whole house remodels.

John and Elizabeth, were approached by a production company in 2016 about pitching a show called “Lone Star Flip” to HGTV and their story of the ups and downs of that process is amazing and great insight to other remodelers considering a similar endeavor.

Often in business, timing is everything… and John talks more about how this opportunity occurred at about the same time as their merger with Rick Baker’s Stately Design & Renovation company.

John walks us through their experience and along the way Victoria and Mark cover:

  • How disruptive was it to your business?
  • How did this experience effect your brand and messaging for Black Door?
  • Did you see leads from it and were they qualified?
  • How did you handle the influx of leads?
  • How did you handle the pricing expectations we see mentioned on these types of shows on TV?
  • Knowing what you do now, would you do it again?

A great episode, not to be missed! Enjoy!

If you would like to know more about Black Door Renovation visit their website and they did an amazing job of documenting their HGTV experience on Instagram and Facebook.

Do you have a similar experience with any other media efforts? Cable shows? Radio broadcasts? We would love to hear about any of your experiences, positive or negative, in the comments section below.

Are you loving PowerTips Unscripted Yet?

If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes and Stitcher.

And as always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.

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MASTER NAVIGATION

This website is part of the Remodelers Advantage Network.

Visit our other properties: