With so many new media and communication outlets, it’s hard to know what channels to use for your own marketing. But that also means there are opportunities — and getting your message out to an audience is easier than ever. Taking the plunge into media can change your business.
In Episode 26, Victoria and Mark tackle the new media and marketing landscape with James Carey, who transformed the remodeling business he owns with his brother Morris when they pitched a radio show about home improvement in the 1980s. That led to a national syndication deal, a TV show, and book publishing.
James is the president of Carey Bros. Remodeling in Brentwood, CA, and is the co-host of the nationally syndicated radio program On the House with the Carey Brothers and of their pro podcast CareyBrosPros.
While James made his splash in old media, he continues to take advantage of the new opportunities provided by just a wifi connection. From podcasting (which we love) to social media, James leads you through ways to get your message out, including:
- Finding your unique outreach
- Harnessing the power of the media
- What you can learn from Mommy-bloggers
- Helping homeowners make informed decisions
- Access vs. competition per channel
- And a whole lot more…
It’s a fascinating episode, and will inspire you to think about your marketing — and your business — differently. For more about James (and Morris), check out CareyBros.com to learn about the remodeling company. Their radio program site for homeowner advice is OnTheHouse.Com, and their site for professional remodelers is CareyBrosPros.com.
We love the feedback we have received so far!
As always, if you have a topic that you would like us to cover or know of an industry contact, author or thought-leader that you think others would like to hear from, let us know.
If you’re enjoying our PowerTips Unscripted podcast, please spread the word and post reviews on iTunes and Stitcher.