Online reviews can be the “Lifeblood” of any remodeling company’s business and marketing strategy and in Episode 9, Victoria and Mark speak with Bryan Sebring a very successful remodeler who has mastered the art of collecting online reviews from his satisfied clients.
Bryan is the Owner of Sebring Design Build in Naperville, IL and has quickly become a valuable resource and thought-leader for R/A and our Roundtables members.
According to Bryan he is a self-taught marketer who jumped in with both feet following a website re-design project that went sideways.
Bryan’s 7 Step process for driving positive reviews is more than just a marketing strategy. As Bryan describes, his firm’s process of asking for reviews and earning them with hard work, great design and a client-first attitude has become more of a company culture.
As Bryan, Victoria and Mark discuss the 7-step process, we learn more about:
- Strategies around specific websites such as Houzz, Angie’s List and Yelp.
- Infusing the review process into your sales/lead intake process
- Dealing with bad reviews
- How to encourage and educate your clients to read and provide reviews
- Setting expectations with clients at project kickoff
- How to work with client on project completion and walk-through
As Bryan describes his sales and lead intake process, he mentions that he provides his clients and prospects with information to educate them about online reviews: what to look for, good signs, red flags, etc. Here’s the blog post he share’s with them, which also includes his free Remodeling 101 ebook.
…And Speaking of Asking for Reviews
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